Naked yoga for lonely, bearded old men

Taking a naked yoga class is not so much about stretching.

Rather, it’s more about ogling the naked female instructor.

For example, a typical naked yoga class culminates in a pose known as “bird of paradise,” where the (naked) instructor stands on one leg and holds her other leg at a 180-degree angle.

I read about this in an article about bizarre courses you can now take around East London.

Along with naked yoga, you can also sign up for rope bondage classes, cuddle parties, and tantra workshops.

According to Samantha Rea, the author of the article, most of the interest is from men, typically “older, usually single, left-leaning middle-class guys who sometimes sport a man-bun and a big, bushy beard—lubricated with artisan beard-oil—along with loose cotton trousers.”

Samantha writes that, to her mind, these classes are not much different than getting a lap dance. The only real difference is “paying for a lap dance is a more honest transaction.”

And that brings me to the topic of selling in marketing.

Occasionally (though less often as I’ve continued to raise my copywriting rates), I still come across a business that would like to “increase engagement” with their prospects or customers.

Often, this is code for pumping out well-meaning content, without in any way trying to make the sale or promote the offers the business has.

It’s not the kind of job I take on.

For one, I focus on sales copywriting, which always aims to clearly get an action from the reader.

I do this because it gets clients results, which is good for me in the long term.

On a more astral plane, I feel that aiming to “increase engagement” without selling is much like lap dancing for the woke (as Samantha puts it).

If you ask me, it’s better to have the sales honestly out in the open.

Of course, that doesn’t mean you have to drum your prospects on the head with your sales pitch. It’s true people do not like to be sold to. That’s why your prospects should feel like they are buying because they want to, rather than because you have sold them.

The good news is, it’s not hard to get a grip on this skill.

Assuming you write to your prospects regularly about things they care about, in a fun and entertaining way. And if you want to find out in more detail how to do this, you might like the following: