Back in May, I wrote about the mysterious Mercure. That’s the pseudonym of a guy with a big following on copywriting Twitter.
Mercure only reveals publicly that he is the copy chief of $10M company. He offers coaching to copywriters without them knowing his real name or even seeing his face.
(I happen to know Mercure’s real identity because I met him in real life. But I ain’t telling.)
Two weeks ago, for reasons of his own, Mercure bought himself a ticket to the Most Valuable Email show. He wrote me a few days later to report an “aha!” moment:
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Whew, what can I say! It’s a rollercoaster! I loved it!
It resonates with my way of writing, and puts some words and ideas on otherwise unconscious processes.
It wasn’t easy to follow at times, and it did require my full attention, but that’s due to the (circular) nature of the idea. Your fluid writing actually made things easier to get. And your choice of examples make everything clear in the end.
Truth be told, it did get me a “Aha!” moment, concerning my current sales letter, product, offer, and future newsletter. I’m now curious to see how it can be applied to others niches, even though you did say it may or may not work. I think it can, as it appears close to some of the “techniques” I’ve been using in the supplement niche.
All in all, I believe Copywriters fascinated by the architecture of persuasion will appreciate it a lot and find it indeed most valuable.
I think it deserves a second and third read to grab onto the smaller details, that’s what I’ll do in the coming days.
So thank you very much for this! I’ll be focusing on implementing the many lessons now. 🙂
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It always warms the old heart-cockles to get an endorsement like that. But Mercure wrote me something else that wasn’t as cockle-warming:
“I think you should absolutely raise your prices. 100 for MVE is a steal (I believe it.)”
Mercure told me he raised his prices for the group coaching he offers. Twice. Result:
* Less demand for his coaching
* Less work to do
* More money coming in
So while I wasn’t too happy to hear this message — I fight like a dying man against making any kind of change — I decided it was time to finally listen.
Like I announced yesterday, I will increase the price of Most Valuable Email from $100 to $297.
The price will change in two days’ time, on Tuesday at 8:31pm CET.
If you’d like to get Most Valuable Email, or rather steal it, before the price changes: