This past Monday, I woke up to find a love letter at the top of my inbox. It wasn’t signed, and it came from a pseudonymous email account. It started:
“Firstly, I want to tell you I love you.”
“I knew it!” I said to myself. “I always had a suspicion that I’m lovable.” I greedily jumped on the next sentence:
“And a very Big thanks to you for sending me daily emails. Those emails are inspiring and motivating. I’ve learnt a lot from them, from copywriting down to productivity and lot more.”
“Of course,” I thought, “those are all topics I write about often. No wonder my secret admirer loves me.”
I continued to read. More expressions of admiration followed. My ego blossomed and bloomed. But then, I got to the kicker:
“That’s why I decided to ask you this questions and I need your honest answers. Here are my questions…”
What followed was a series of five very broad “business of copywriting” questions, which it would take me about 175 pages to answer properly.
The fact is, I am a sucker for praise and admiration and inbox-based love. And I appreciated my reader’s message, even though it bordered on emotional blackmail.
But how to answer those very, very broad questions?
I pointed my secret admirer to my blog, which is the archive of these daily emails I send. The fact is, my best answers to all those big questions all out there on my blog, spread out across many pages. But I assume not one person in a thousand will go to my site and read through the 1,490+ emails I have archived there.
That’s not any kind of criticism. Most people have stuff to do and are not irrationally obsessive.
So my marketing takeaway for you is there’s value in simply packaging up what you already have, and organizing it neatly for other people to consume. People will pay good money for a sealed and bow-tied bag of figs at the market, even if those figs come from trees on public land two hills distant.
Which brings me to my Copy Riddles program. One day after I got the above declaration of love from my secret admirer, I got an email from copywriter Esat Akan. Esat wrote:
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I just wanted to let you know I’m having a BLASTTT with copy riddles. It’s so fun and I’m feeling like I’m becoming a better copywriter with each lesson I do. I’m only at lesson 3A I think (intrigue bullets) but I look forward to EVERY lesson hahaha.
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As I say on the sales page for Copy Riddles, much of what’s inside Copy Riddles is available for free on the Internet.
You can find most of the A-list sales letters I reference inside various free swipe files. And as for the books those sales letters sold, you can find many of them online in free online depositories with a bit of digging.
Once you have both the sales letters and the books they sold, you can compare the two, to find out the hidden tricks and secrets of A-list copywriters — tricks and secrets they might not even be consciously aware of using. Rinse and repeat, rinse and repeat, and in time you will get an incredible copywriting education.
I’m an irrationally obsessive person, so I did this exact thing. It took me about three months of my life and maybe 100 hours of work.
It was very much worth it to me, because I discovered copywriting ideas I hadn’t heard of anywhere else, in spite of having previously spent thousands of hours and tens of thousands of dollars sharpening my copywriting chops.
Doing the same might be equally worth it to you.
On the other hand, if you don’t feel like spending 100 hours digging up these copywriting secrets, I’ve packaged them up and bow-tied them for you inside Copy Riddles.
Looked at one way, Copy Riddles is expensive. It costs $400 right now.
Looked at another way, Copy Riddles is not so expensive. For one thing, Copy Riddles is sure to go up in price, and maybe soon. Plus, if you think of it as some 80 hours of your life saved, it comes to $5/hr, which is less than the minimum wage in the Czech Republic.
Of course, the question is whether you would want these copywriting secrets in the first place. My best argument is that it took dozens of top copywriters years of experimentation, and hundreds of millions of dollars worth of tested advertising, to invent the tricks and techniques that are inside Copy Riddles.
Plus, as Esat says above, the experience of going through Copy Riddles won’t just make you into a better copywriter… but is actually fun.
Is fun self-improvement and education worth paying for? Well, that’s for you to decide. For help making that decision, here’s the full info on Copy Riddles: