Today I read an article about Heather Armstrong, the former “queen of the mommy bloggers.”
At one point, Heather’s blog was getting 8 million views a month and was pulling in $40k a month, mostly from banner ads.
This made me a bit envious. It also reminded me of something Mark Ford once wrote — that there are two ways to sell.
One is the traditional way, talking about benefits the prospect might care about.
The other is the charismatic way to sell. In other words, you make the sale based on your own personality.
This way, according to Mark, is the more powerful of the two.
Unfortunately, it’s not something that’s easy for me, because I’ve got as much personality as an ironing board.
Or maybe a sponge.
Which might mean I will never get to 8 million subscribers to this little email newsletter…
But it does have its advantages.
Such as for example, allowing me to imitate my client’s personality on demand in copy. If you want to see some examples of how I’ve done this — including examples that were very successful for some big-name health businesses — you might like the following offer: