I’m back to Barcelona, I slept well last night, and I just went for a bike ride along the sea, where the Sunday morning weather couldn’t be more beautiful.
That’s why I was thrilled — well, at least not very put off — by a new and glowing 2-star review of my new 10 Commandments book.
An old, experienced, and spelling-challenged reader writes on Amazon:
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Mmeh!
Not sure why I both this book. It has lots of anicdotes and examples of what magicians, marketers and sales people do to convince or con audiences but nothing really eye opening. While it may offer something unique to someone with no experience, I maybe too old and experienced for this crap.
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To this reviewer, I say Mmeh!
It’s never fun or exciting to be told how a magic trick is done.
And the same really goes for learning the magic of copywriting, or comedy, or even pickup.
Persuading other humans to have a certain experience, or to do something you want them to do, is ultimately about putting on a show, an effect, a presentation for the audience to see.
Discovering the technique that goes into that cannot compare to the excitement and emotional stimulation that you feel as an unwitting participant or audience member.
Discovering those behind-the-scenes tricks can only become fun or exciting once again in case you become so obsessed and deeply enmeshed in the craft that good technique and ways to improve it become sexy to you on their own.
My reviewer above says he is too old and experienced. I imagine that means he has dabbled a lot, constantly buying more stuff in search of something novel and stimulating, but putting little of what he’s been exposed to into practice.
It’s hard to please an audience like that, and frankly, I don’t try to do it.
On the other hand, if you are new to the topic of influencing and persuading others…
… or if you are old and experienced, in the sense of having put a lot of what you’ve learned about human psychology into practice — whether selling, or making people laugh, or making girls say yes to you — then you are likely to find something unique, fun, and even valuable in my book.
For more info, or if you’d like to both this book right now: