Today, being November 18, is the birthday of Mickey Mouse. I bet you weren’t expecting that?
Mickey made his first public appearance in Steamboat Willy, which premiered on November 18, 1928, at the Colony Theater in New York city. And so, November 18 became Mickey’s birthday.
I only found this out today because from time to time I like write emails on the topic of, “On today’s date.”
But actually Mickey’s birthday fits perfectly to something I’ve been meaning to write about for a while. That being:
Lots of businesses run promos around big and generic holidays — Black Friday, Valentine’s, Labor Day.
Some businesses try to get cute with it, and run promos for small but generic holidays — Mickey Mouse’s birthday is an example.
I guess that’s fine, if you are Ford Motors or the local gym chain.
But if you have anything like a personal brand, or want to build personal authority and a personal relationship with your list, then in my mind it’s much better, more convincing, and more effective long-term to run promos that tie into you, your business, or your customers.
The occasion for such personal promos doesn’t have to be huge (“I’m getting married!”) or cataclysmic (“I’m getting divorced!”).
It can be modest and frankly trivial — my “Most Vivian Event” from a couple months ago comes to mind, where I decided (and failed) to run a promo in honor of a reader who wouldn’t buy from me.
As long as you think up a personal occasion and reason to your promo, it builds a connection to your audience while selling at the same time… it makes your promo unique to you and uncopyable by others… and it feels more credible and real than “because Black Friday” or “because Steamboat Willy!”
I’m in the middle of launching my Daily Email Habit service. Of course, it’s turned out to be more work than I had anticipated just to put it in front of the first few people. Once I solve all the issues still facing me, I plan to promote this offer through the rest of this month.
But now that I’ve already written this Mickey Mouse email about Mickey Mouse promos, it feels like a shame not to run a promo myself, my Mickey Mouse reasons notwithstanding.
So I have a special offer for you, which I’m calling the “Better Than Mickey” Promo-in-a-Box.
In short:
If you have a list and an offer, I will come up with a personal, congruent, sexy promo strategy for you — a “Promo-in-a-Box.”
This is something I’ve done dozens of times for my own list and while I was a coach inside Shiv Shetti’s PCM mastermind. I’m estimating a few hundred thousand dollars in extra sales that would not have happened otherwise.
Here’s how this “Better Than Mickey” process will work, if you’re game for it:
1. You and I will get on an onboarding call, so you can tell me about your list, your offers, and your business.
2. I will go away to my cave and conjure up a “Better Than Mickey” Promo-in-a-Box that involves a congruent occasion, a sexy offer (without requiring creating new products), and copy angles (to tie it all together).
3. We will then get on a second call, and I’ll walk you through the promo strategy, answer your questions, and make sure this is something you will be happy to run and can actually implement on time.
I am only opening up two spots for this “Better Than Mickey” Promo-in-a-Box. I’m not sure I will ever offer this deal or anything like it again.
The price is $500.
I can tell you this is a small fraction of what I used to get paid inside Shiv’s mastermind to deliver exactly this kind of custom promo strategy. (I won’t say exactly what small fraction, because that’s Shiv’s business as well as mine.)
I’m asking just $500 because frankly this isn’t about money. While it doesn’t pay for me in terms of the work involved (at $500 or more), I like finding out about new businesses, and strategizing these promos. And I figure that I’ve limited my exposure by just offering two spots.
More relevant for you:
If you have a list and an offer, then running a successful promo can net you thousands or tens of thousands of dollars. Paying me $500 for my experience and help, to make sure it happens and that it goes well, is in my mind a no-brainer.
If you’re interested in this “Better Than Mickey” Promo-in-a-Box, hit reply and tell me so. I’ll take it from there.
Again, I’ve only opened up two spots for this, and I am only responding to hand raises that express interest before tonight, Monday, November 18, at 12 midnight PST.
Yes, it’s for Mickey’s birthday, and for Mickey Mouse reasons. But that doesn’t change the fact that I’m stubborn, and that I stick to deadlines like a koala to bamboo. Or maybe like a mouse to cheese. In any case, if you want your own “Better Than Mickey” Promo-in-a-Box, I suggest you act now.