Last year, specifically on May 29 2023, I wrote an email about Dan Kennedy’s book The Phenomenon. In that book, Dan says:
“There will always be an offer or offer(s).”
I sighed, hung my head, and finally started adding an offer at the end of each email I sent out to my list.
Not surprisingly, I made more money from my list over the past year than I had in the four years prior.
You probably know to put an offer at the end of your emails. After all, everybody does it, and it’s kind of the point of sending out daily emails.
But what if you don’t have a product or a service to sell yet? Or what if you only have a few bum offers, which your list has stopped responding to every day? Should you still insist on a call-to-action at the end of each email?
I covered one aspect of this earlier this week. I gave you a great Dan Kennedy idea about selling “options” on your shiny future offer.
But what if, for whatever reasons of your own, you don’t even want to sell future options?
Here’s what I’ve found:
There are many ways to drive people to valuable action, even if you have nothing good to sell today.
Example:
My first ever one-on-one coaching student sells a $4k training for dental practices. While she was preparing that training, she was writing emails to a list of dentists. And her emails were falling into a void — zero response or engagement.
On our first call, I told her to make a tweak to her next email, and to put in a “magic box” CTA at the end of the email. The result, in her own words:
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Haha, I like that.
Better ingredients, better emails.
I got my first response to an email today from an owner of a fairly large dental practice here in Melbourne.
Thanks for pushing me in this new direction re trying to wrap things up in magic boxes instead of just getting them nodding along.
Excited for the year ahead 🙂
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I don’t know if that dentist ended up buying my student’s $4k training. But when people do respond, you can start a conversation with them. You can get into their world. You can build a stronger relationship. Often, that translates into sales down the line.
That might be something to keep in mind if you have valuable prospects on your list, but you haven’t yet built much of a relationship with them yet.
Meanwhile, if you’re curious about “magic box” CTAs, I’ll make you a deal:
Reply and tell me the size of your email list. If you haven’t got a list, that’s fine, no judgment, you can write in and tell me that. On the other hand, if you do have a list, or if you have multiple, or if you manage a list on behalf of somebody else, write in and tell me how big your list or lists are.
In return, I’ll tell you how a “magic box” CTA works. There’s a good chance you’ve figured out how it works, but you might still learn a tip or two from me that you hadn’t thought of. And besides, maybe we can get into an interesting conversation.