Back in May, on the last day of my promotion for the Daily Email Fastlane workshop, I got a message from Modern Maker Jacob Pegs.
Jacob was one of the three daily emailers I had profiled inside that Fastlane workshop. In brief:
1. For about two years now, Jacob has been posting on LinkedIn as a way to build an audience (he’s built it up to 40k LinkedIn followers)
2. He’s been driving those followers from LinkedIn to his daily email list, where he promotes a lean stack of info products and a group coaching offer
3. A few days ago, Jacob wrote that he had just crossed the 60% mark of his $1M goal for 2024. According to my math — and I was a math major, so you can trust me — this means that Jacob has made $600k so far this year.
I’m telling you about Jacob for two reasons.
One is to show you what’s possible, and even how quickly it’s possible, if things line up right.
Two is that in that email back in May, Jacob sent me a nice testimonial/case study, and it’s now time to trot it out, with only a three-month delay.
Jacob approached me back in April, because he wanted to improve his copywriting and email game.
I mean, clearly it was already working great. But he wanted it to work even greater.
So we did a kind of one-month “Up Your Skills” engagement. Over the course of a month, I gave Jacob my feedback on his emails, and I told him how I might tweak some of the copy he was writing. Result, in Jacob’s words:
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Here’s a good bit of feedback for you from our latest engagement, which might help as an honest testimonial 😅 —
Something about your writing style kept me glued from start to finish.
I’d go to make a coffee, the kettle would finish boiling, and I’d delay the coffee to the point I’d have to reboil the kettle again!
Because, I had to finish the email. I couldn’t quite pin point what it was, but it made me reach out to you.
3 weeks into our mentorship, I’m getting the same feedback from my list (screenshots attached).
15 sales in, and they can’t “quite pin point how.”
Maybe it’s the JB effect.
And it’s definitely in the fast lane.
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Like I said, Jacob already had everything lined up. He was making sales. He kept his readers reading day after day.
But Jacob did make changes to his emails during that time we worked together. I noticed the changes. It seems his audience noticed them too, and in a positive way.
Maybe you’re in a similar situation to Jacob?
Not necessarily the same numbers with the money and the audience size… but maybe you have offers that are working, and you’re writing regularly to get your people reading and buying from you?
And maybe you’re wondering how much further you could take it?
If you are, I’m guessing it doesn’t make sense to do a long, extended, open-ended coaching program.
But maybe a one-month “Up Your Skills” engagement, like I did with Jacob, might make sense.
In case you’re interested, hit reply. No pressure, and no promises at this point. But I’ll get back to you, and we can talk in more detail.