I got a testimonial. I’m very excited. I want to share it with you.
I know, I know. You can’t wait.
But there’s a point to the testimonial, beyond just the self-promotion. Trust me.
New reader Kameron Bryant, who just got my Simple Money Emails course yesterday, asked me for the link to Monday’s storytelling presentation, which is a disappearing bonus if you get Simple Money Emails right now.
After I sent the link over, Kameron wrote:
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Thanks for sending over and I’m loving the course.
In my eyes it’s more than a course. I see it as a money making email road map.
I’ll be re-reading for the foreseeable future.
Thanks
P.S
I’m a newbie in the email copy space and the testimonial from the guy who said he finally felt comfortable getting client work is what pushed me over… and he was right.
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Now, there is no doubt I am telling you this in a kind of blindingly obvious way to promote Simple Money Emails. But if you want or need a marketing lesson as well, consider the following bit of science:
There was a study in Australia once upon a time. They made university students listen to a recording of a comedian, along with the laugh track provided by an audience.
In one scenario, the students believed the audience on the recording is students from the same university.
In another scenario, the students believed the audience are members of the far-right One Nation party.
In a third scenario, the students just got the recording of the comedian, without the audience laughter.
Result?
The laugh track made the comedian 400% funnier in the “just like us” case… 0% funnier in the “despicable them” case.
As the authors of the study put it, “It’s not funny if they’re laughing.”
Same goes with sales:
People who are just like your prospect is the strongest form of social proof, stronger even than getting a thumbs-up from a Tony Robbins or a Bill Clinton or whoever is the star in your industry.
That’s the lesson you can draw from the last line of Kameron’s testimonial above, beyond the fact that you should buy Simple Money Emails.
But back to self-promotion:
Tomorrow at 4pm CET/10am EST/7am PST, Kieran Drew and I will host a free presentation on storytelling.
The presentation is free as in, you gotta have Simple Money Emails to get in for free. If you have SME before the presentation starts, you get the presentation link and the subsequent recording. Otherwise no.
This is the last email I will send before tomorrow’s presentation. So if you’d like to get in, the time to move is now.
The sales page is at the link below, where you can find testimonials from a book editor… a career coach… a freelance copywriter… an in-house copywriter.
I haven’t yet added the testimonial by an online entrepreneur, Kieran Drew himself, who wrote recently that Simple Money Emails is the the best email writing course he’s ever taken.
If you’d like to join us tomorrow: