Last week, I wrote an email with the subject line “Operation Mincemeat.” At the end of that email, I asked readers if they have an audience to which they could promote my new 10 Commandments book.
I also said I don’t know what I can do in turn for those who promote me, but that I am happy to entertain all kinds of offers.
I got a lot of readers replying to say they would be happy to promote me to their lists. I appreciate everyone who wrote in.
Some people said they would do it without asking anything in turn, simply because I’m such a swell guy.
Others made me various decent and indecent proposals. Here’s one I got from James Carran, who writes several newsletters about the craft and business of writing:
===
How about later in the year when I get a chance to polish them up, you take a gander at my course library and see if there’s one you’d like to promote as an affiliate? I just want to redesign them all and update them first…
With the proviso that you’d only promote anything if you thought it was genuinely helpful for your people and something you’d want to promote anyway. If not, I’ll take no offence.
===
I’m bringing this up because James’s proposal is one that I wish more people would make me, all the time, whether or not they agree to promote my new book.
So let me explicitly make you my own proposal, which you may deem indecent, but which you probably won’t, because I’m really fishing here so I can pay off the subject line:
If you have a course, and you would love to have me promote your course to my audience, then write in and let me know.
A few points that will make it more likely for me to take you seriously:
1. Your course is amazing and previous customers love it
2. Your course is based on a new mechanism for an old promise (hat tip to Justin Goff for that idea — whatever happened to him)
3. Your course sells for at least $197, or you’d be okay raising the price to that level
If you have a course that matches these three criteria, or at least two out of three and you can compensate for the third with your own enthusiasm and force of personality, then write in and let me know.
I’m not promising anything. But I am always short of good offers to promote, and if you have an amazing course that I can get behind, then you’d be doing me a favor.