I’ll tell you about London in just a sec, but first, here’s an important question:
What’s your mental image of how the year looks like?
Is it a line, a calendar, a circle?
And if it’s a circle (the way it is for me), then where do the months go? Is summer on top or winter? Do the months flow clockwise or counterclockwise?
Two weeks ago I did a podcast episode with Rob Marsh and Kira Hug of The Copywriter Club.
Podcast episode over, Kira said as a throwaway, “I know it’s a long shot, but since you’re in Barcelona, we have an event in London at the end of this month. And in case you’d like to present something…”
I got excited and immediately said yes.
I gave them a couple of possible presentation ideas, and we agreed my presentation would be on the topic of insight, specifically about one repeatable, powerful way to create feeling of insight in readers.
I thought about that yesterday because I came across an article titled, “This is what the year really looks like.” It reported on a survey that basically asked the questions I asked you up top.
Some 75k people participated in the survey voluntarily… hundreds of thousands read and shared the resulting article online… and the article keeps going viral, on its own, every few years, even though it was originally published in 2018.
Why? How?
My claim is that it’s because the questions and the article manages to stir up the feeling of insight. So that’s what I will be talking about in London next week.
Now a disclaimer:
I am a terrible self-promoter, and am at best a very shoddy businessman, at least as far as this newsletter is concerned.
I did that podcast episode. I agreed with Rob and Kira to go to their event in London and present. But I didn’t ask to promote the event to my list — because… who knows why.
And then, only two days ago, Rob wrote me to say they have a few seats left over, and I could promote it to my list if I like.
The fact is, I do NOT like the idea of promoting this London event to my list. Because it’s now too close to the date, and that exposes me as being a bit incompetent.
But that’s not really a great reason to keep you out of this event in case you would like to attend, and are actually close enough geographically to be able to get to London by next Wednesday.
In case you’re interested, you can find the full details below, including the dates, times, prices, and my handsome mugshot photo: