A couple weeks ago, I wrote about a new “back end” partnership I was testing out.
A business owner, who spends $700 a day on Facebook ads to generate leads, is converting a minuscule share of these leads to clients, while doing no ongoing followup with the rest.
After 2 minutes of talking to this guy over Zoom, we made a preliminary partnership deal:
1. He’d give me control of his email list.
2. I’d see what I could do.
3. If I could do something, we’d keep working together and split the profits.
4. If I could not, I’d have spent a bit of time writing a few emails for this guy for nothing, and he’d have spent a bit of time to talk to me over Zoom, also for nothing.
After I sent out that email, I got a reply from a Spanish copywriter, who wrote:
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I’m not sure if you’ll read this email, since I assume you’ll receive a lot.
But what you mentioned today really interests me. In my country (Spain), I don’t see the practice of sending a daily email as a very common one. Often, they don’t even use email as a sales channel.
In my niche (trading and finance), I see a lot of people with large social media followers who don’t follow up via email.
And that’s a service I’d like to offer: using other email lists and earning a commission on the sales those emails generate. But the question is…
How do you know for sure how many sales the list owner is making thanks to emails?
How do you know how many of those sales come from emails?
Should we trust the list owner?
Can they somehow give you access so you can see the sales generated yourself?
Thank you. I love your writing and job!
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Maybe I’m projecting here, but the underlying frame I see in this reader’s questions is, “Will I get screwed? Will the owner not pay me for some sales I made him? Will there be INJUSTICE, perpetrated against ME?”
That’s the wrong way to look at it.
If you ask me, the right way to look at it is, does this make good sense for me to do now, and to keep doing?
When the topic of doing work on commission comes up, people often get hung up on revshare percentages, splits, tiers, contracts, agreements, and the technology of tracking, reporting, and checking whether sales you made were correctly attributed to you or not.
Ultimately none of that matters.
What matters is, are you happy with the money that ends up coming in as a result of the investment that you made?
If that works for you, then my advice is to stop stressing about the possible injustice — that somebody somewhere failed to pay you what you are due.
Travis Sago, who runs a “back end agency” that does exactly these kind of back-end partnerships, once proposed a thought experiment.
Imagine betting $1 on a coin flip. You put in $1, and then flip a coin. If the coin comes up heads, you lose your $1. If it comes up tails, you win $100.
Travis’s point was, keep putting in your $1, and keep flipping the coin. Even if the odds aren’t exactly 50-50, soon enough, you will be more than rich.
So much for a new perspective. Now for the offer.
If you are interested in partnering with businesses on the “back end” and maximizing your chances of success at every step, then Travis has an entire course about this, called BEAMER.
That course sells for $2,900. (It’s actually what I paid for it last year.)
$2,900 is a good deal for BEAMER, because if BEAMER leads you to even one modestly successful, one-time partner deal, it will pay for its $2,900 price tag, and then some.
And maybe you’ll have more than just one modestly successful, one-time partner deal.
Maybe you can take it as far as Travis has taken it, and make a few million dollars each year, simply partnering ongoing with people who aren’t really doing much with their email lists.
Now at this point, I could simply link to the BEAMER sales page, except…
There’s also another way to get BEAMER, at 1/10th (one-tenth) the price that it sells for via Travis’s site.
Travis also gives away BEAMER as a free bonus for those who sign up to his Royalty Ronin community, and who stay signed up past the free 7-day trial.
A month of Royalty Ronin will cost you $290.
That’s not exactly $1. But to me, it’s a reasonable investment — a reasonable wager to stake — to get set up with with inside knowledge on running back-end agency from someone who’s made millions from doing so… and to see if you are happy with the money that ends up coming to you as a result of this knowledge.
If you’d like to start a “back end agency” and you want to learn from an expert who’s done it before: