I just spent an hour sending out about a dozen emails to random people on random topics.
Some of them were personal.
Some were to connect those who might get value out of knowing each other.
Some had to do with my own little publishing business, of which you are reading the marketing right now.
The total time to send all those emails was under an hour. The total work, in terms of effort and brainpower, was nothing.
I don’t know what’s gonna come out of all those emails.
But I bet that out of those 12 emails, at least one big and positive thing will emerge that’s not anywhere near to the surface today. Perhaps it will be some totally new and fantastical beast, with bat wings, a cat tail, and maybe a donkey head… ready to entertain me, or make me some money, or maybe open up doors I don’t even know exist right now.
All this brought to mind something I overheard once during the Q&A part of a Dan Kennedy seminar. Somebody in the audience mentioned the “principle of massive action.”
I’ve known about “massive action” for a long while.
In fact, at different times in my life, I’ve been a devotee to the idea. But I always took it to mean something in a kind of Grant Cardonish sense – work harder than you’re working now, 10x harder, and quit complaining.
But this person in Dan Kennedy’s audience gave a different meaning to massive action. One that seems to exist within the Dan Kennedy galaxy.
Yes, “massive action” still involves taking action, and maybe even doing work.
But the key thing, according to what I read from Dan Kennedy, is to take action in a bunch of different dimensions.
Think up 12 different ways to solve a problem. And get going on all of them, all at once.
“Err Bejako,” I hear you say, “are you telling me to grind 12 times harder? How is this an improvement over Grant Cardone’s 10x fluff?”
Nope. Grinding is not required.
Of course, some of those 12 possible solutions might be hard to move forward.
But some may be easy.
Some may require you to do real work. Many won’t.
Some might require sitting and thinking, or writing and editing. Others might just require a quick email to someone you know.
You never know which one approach will end up being the one to solve your problem. And if my experience is any guide, it usually won’t be the most difficult and time-consuming one, the one that requires Grant Cardonish grinding. Plus, there’s seems to be some multiplicative magic when you take different approaches to solve a problem, beyond simple addition.
Anyways, I’m not sure if this helps you in any way.
But if you want more ideas like this, ideas I’ve pilfered from people like Dan Kennedy, applied, and benefited from, then sign up for my daily email newsletter.