Well, I can take a guess. It’s not like I have a little camera in your kitchen or anything like that.
Also, I don’t know everything you did last night, nor do I want to. But I can take a good guess about at least one thing you did last night.
I’m guessing it’s one of the following:
1. You checked the latest Wimbledon results, or
2. You nodded with approval at the news that the far-right party in France lost at the elections, or
3. You read up on the U.S. election, maybe even going so far as to investigate what exactly “Project 2025” is.
So?
Did I guess right?
Did you do any of those things last night?
If you did, you may now marvel at the amazing clairvoyant powers of Cavaliere Bejako.
And if you didn’t do any of those three things last night, well, you really should have. At least one. At least statistically speaking.
A few days ago, I made a list of 10 ways to get an idea of what people are thinking about and interested in, right now.
And this morning, I cross-referenced some of these sources of information. Those three things above were the top three things I saw in my CIA-like sleuthing.
I did this research because I’ve been re-reading the Robert Collier Letter Book, which I have come to believe is the most valuable copywriting book ever published.
For example, after reprinting a sales letter that had helped sell 250,000 copies of an 820-page history book (!) by mail (!) in 1923, Collier says the following:
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The point would seem to be that if you can tie in with what people are thinking about and interested in, you can sell anything. And the particular form that your letter takes is far less important than the chord it happens to strike.
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So there you go. Figure out what people are thinking about and interested in, and you can sell almost anything.
Of course, what people are thinking about doesn’t have to be of general interest — something that will show up on Google Trends.
Your particular audience might have a unique and specific obsession right now that only a small number of other people share.
But the point is the same. If you can figure out what that obsession is, and if you can tie your sales message into that, then…
Well, would you like to buy something? Then consider this highly topical and highly valuable offer: