I’m on the plane as I write this, wedged into the middle seat, surrounded by dozens of conversations in Catalan and Spanish, waiting for the plane to take off. I’m flying from Barcelona to Sevilla. The occasion is a meet-up organized by Sean D’Souza.
Sean is literally a legend in my world. Because Sean is an online marketer, and because he was already successful back when I was just getting started and knew nothing about nothing — except that there are successful people like Sean.
But even now that I know something more, Sean is still worth looking to and learning from. Because he does things differently from everybody else.
I remember a talk Sean gave for Ken McCarthy’s System Club. Over the course of an hour, Sean laid out his counterintuitive but effective, consumption-over-conversion way to run his info publishing business.
At the end of the presentation, somebody in the audience raised his hand. “This all sounds great Sean,” the audience member said. “But do you have any numbers to show your consumption-first approach works better than what we are all doing already?”
Without any bluster, Sean said, “I’m not trying to prove anything to you. If you find this consumption idea works for you, use it. If it doesn’t work for you, no problem.”
By the way, I’ve found that to be a great attitude to take whenever people ask me to explain myself. It doesn’t have to be confrontational, and it doesn’t have to be stated explicitly. But anyways, let me get back on track:
I’ve largely taken Sean’s consumption-first message to heart.
It informs how I write this newsletter and how I run my own little info publishing business.
And it’s part of the reason why today, some five years after I first heard Sean’s System Club talk, I am willing to get on a plane and fly to another city, just because I like the idea of having coffee with Sean and having a person-to-person conversation with him.
Maybe, like that guy in Sean’s audience, you say that sounds great — for me. But maybe you prefer hard conversion rates and sales numbers and certainty that what you are doing is the proven way to success in marketing.
In that case, let me point you to my Copy Riddles program. It’s all about proven sales numbers and hard conversion rates.
Copy Riddles is the pinnacle of the Darwinian evolution of direct response copywriting, reached through millions of dollars in tested advertising, and boiled down to improbable but highly potent combinations of just a few dozen words, also known as bullets.
If you feel like running a numbers-based, conversion-first marketing business, Copy Riddles can quickly get key copywriting skills into your head.
On the other hand, if you like running a fuzzy, numbers-optional, consumption-first marketing business, it also make good senses to get those key copywriting skills into your head, and early.
It’s what I’ve done, and it’s what Sean did also. If you read his his blog or his paid products, you will see frequent reference to and use of copywriting principles and ideas, taken from A-list copywriters and marketers.
In any case, I’m not here to prove anything to you. But if are interested in Copy Riddles and in getting copywriting skills into your head, here’s where to go: