I had today’s email 90% written this morning before I went to for the meetup organized by Sean D’Souza. Now, after the meetup, my head is swimming so I decided to put finishing that email on hold. Instead, let me share just one surprising idea I heard today.
“When are you traveling back to Barcelona?” Sean asked me. I told him, tomorrow night.
Sean explained. “The value of a meet up or conference is in the plane ride home. There are always people who leave right after the event and I always tell them it’s such a waste. Better to take an extra day, stay in that place, walk around.”
Sean’s point is that when you go to a conference or a meetup or an in-person course, you get exposed to dozens or hundreds of ideas.
It’s possible you knew many of these ideas before, but somehow they have more impact now. They are presented in a new setting, when you’re out of your routine, when you’re paying more attention, when you’re more able and willing to be influenced.
But which one or two of the hundreds of new ideas should you focus on? And how to make them relevant in what you specifically are doing?
That’s work for your brain to figure out, while you enjoy and relax and sight-see and keep yourself out of your routine for one more day.
And then, on the plane ride home, something emerges, like Excalibur in the hand of the Lady of the Lake, rising above the surface that separates your conscious awareness from all the dark and deep brain processes underneath.
So that’s what I’m gonna do. Maybe tomorrow, on my flight home, I will experience some sort of breakthrough or moment of insight. Or maybe not. In any case, Seville is very cute, almost unbelievably so. I’m going to go enjoy it today.
Meanwhile, if by chance you need or want copywriting skills, you might be interested in what I offer inside my Copy Riddles course. For more info on that: