Last week, I got a text message from Kieran Drew, who has a big newsletter and an even bigger audience in the creator space.
Kieran wrote to say he will be stopping by Barcelona in a couple weeks’ time, so let’s meet up.
Yes definitely, I said. I kept reading.
Also, the message went on, Kieran will be launching a product soon about “productizing your knowledge.” Maybe I’d be interested in promoting it as an affiliate?
“Oh God no please,” I thought. “Not a course of ‘secrets’ about how to build a course.”
Here’s my problem:
There’s no doubt you can make money with a course. I’ve done it. Kieran’s done it even more than I have. So have thousands of other people.
But to make a course and then actually make money with it takes time and effort that dwarf anything you might pay for the “how to” info itself. This is why a course on how to build a course is an investment that’s particularly unlikely to pay off for the vast majority of people.
Now here’s a spoiler:
I have since agreed to promote Kieran’s “productize your knowledge” offer. I did it because I’m greedy and unscrup—
No.
I did it because, out of politeness, I asked Kieran to send me his sales page. “I’ll take a look,” I said. “I’ll let you know if it’s something I could do a good job promoting.”
Kieran sent me his sales page. And since I’m as literal-minded as a three-year-old and I feel compelled to do things I said I will do, I took a look, even though I was sure this was not something I was going to promote.
Here’s three things that flipped me:
#1. There’s a legit mechanism
Right at the top of Kieran’s sales page, I found out this is not primarily a bunch of “secrets” about how to make a course, but a genuine mechanism about how to make an info product that sells.
The thing is, rather than teasing you about this mechanism so you have to buy to find out, Kieran actually lays it out on the sales page. That might not be good for sales, but it’s a positive in my book.
#2. Who it’s for
Before turning this process into an info product (hint), Kieran took on 7 private clients, each of whom paid $2,997. Kieran helped these clients implement this process themselves.
I took a look at who signed up for that, and it was people who had legit knowledge to share — athletic performance, personal finance, injury specialists.
This gave me a bit of an aha moment.
I realized that, while I’m not happy to promote an offer on “productizing your knowledge” to the vast majority of people, there is a segment of people who actually have expertise and knowledge.
Some of those people are looking to go the next step from their current service or one-on-one work, and Kieran’s process can be genuinely valuable and helpful for them.
#3. This is not primarily a course, at least not during this launch
During this launch, Kieran’s offer is really an implementation group, a cohort with feedback and accountability along with how-to info. That’s because Kieran’s running “Product Summer Bootcamp,” an 8-week private community, as part of this launch.
Speaking of:
Kieran is launching his offer tomorrow.
Again, the process he is teaching inside is outlined on the sales page.
You can read the sales page when it goes live, take the process for yourself, and run with it.
It will take weeks or more likely months to implement — that’s inevitable.
If you decide to pay Kieran $297 to get the tools, tips, direct guidance, accountability, and support to shave off weeks or maybe months off that time, you will be able to do so tomorrow.
I will also have a couple of congruent bonuses, not to entice you to buy if this isn’t right for you, but to make it more likely you have a successful long-term business, selling your products or a mix of your products and services. But more on all that tomorrow.