There were six of us altogether.
My mom and I were in the last row.
In the row in front of us, there was a middle-aged couple.
One row further down, there was another child/parent pair.
Six people altogether, in a movie theater that seats about 100.
It didn’t help that we were here to see a melodramatic German-language reworking of A Few Good Men, without Jack Nicholson, and with immigrants and Nazis instead of U.S. Marines.
But in spite of the lack of interest, this movie theater seems to be making money.
Of course, not from ticket sales.
Probably not even from the popcorn.
But from other uses of their good space.
For example, before the movie started, and ad told me that I could rent out the movie theater during the day for a business conference. Nobody wants to go see a movie at 11am, it seems, but plenty of people want to hear a boring PowerPoint presentation (hey, it’s better than sitting at the office).
And that’s not all.
This movie theater is also selling its own take-home popcorn. You can buy a box of movie-theater-style popcorn, at a premium I suppose, to take home and pop in your own microwave.
All of this reminded me of marketing magus Jay Abraham.
One of Jay’s big things is figuring out what assets a business might have that it’s not cashing in on.
Such as unused capacity (the movie theater business conferences)…
Or patentable processes (the movie theater popcorn).
But it’s not just movie theaters that can do this. Almost all businesses have such assets. So maybe start looking around and seeing things that you take for granted, or that even have zero value for you, but that somebody else might be willing to pay for.
So much for that topic. Onto something else.
If you need help with a different kind of marketing, specifically advertorials to promote ecommerce products, then maybe you will be interested in my upcoming book on the topic: