Last month, right after I announced the publication of my new 10 Commandments book, I got a message from a reader named Richard:
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Your book is a masterpiece and a gem on its own, no doubt about it.
But if you ever want to throw in a lil somethin’ extra … the 4 bonuses you gave away in 2023 for the InfoStack affiliate promo would perfect, IMO.
(Specially, since I missed them, and have beaten myself up ever since. Ha.)
Big congrats, John — you slammed it outta the park once more!
Best,
Richard
P.S. Just bought my copy today, can’t wait to dive in.
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My ego, which had been quickly inflating upon reading that my book was a “masterpiece” and a “gem,” deflated when I got to the PS, and realized that Richard apparently hadn’t even read the book he was giving me such over-the-top praise for.
That made me immediately resistant to his proposal. Maybe there’s a lesson there.
But about that proposal:
Back in 2023, I participated in something called the “Infostack Copywriting Bundle.” For $50, you could get a copy of my original 10 Commandments book, 10 Commandments of A-List Copywriters, plus 13 other ebooks and courses by various other copywriters.
Frankly, I couldn’t vouch for all those other books and courses, and if they are worth $50 in aggregate.
And so, to make sure that anybody who took me up on this bundle got their money’s worth, I also offered four free bonuses. Those bonuses had a total real-world value of either $197 or ∞, depending on how you add it up.
The bonuses were apparently highly desirable. Not only did I end up selling a healthy number of copies of the “Infostack bundle” to satisfied buyers, based mainly on the strength of the bonuses, but I had people like Richard writing me about the bonuses even a couple years later.
Anyways, I replied to Richard to say that it makes little sense to me to give away the Infostack bonus bundle with the new 10 Commandments book.
Like I wrote above, I was turned off by the fact he was buttering me up without even reading my new book.
More importantly, my new 10 Commandments book is not primarily about copywriting or primarily intended for copywriters. Plus the new book is only $5 in ebook format and $10 in paperback, so the on $197/∞ in bonuses is a bit of an overkill.
But — I have learned not to shrug off suggestions from readers, even if I don’t follow those suggestions as given.
So I asked myself, why don’t I do something with that Infostack bonus bundle?
I paced up and down my laboratory, asking myself what I could do.
Finally, inspiration struck.
And so, starting tomorrow and ending on Thursday, I will have a $50 offer, along with which I’ll be giving away the Infostack bonuses. I’ll also included several other real-world bonuses, for a total bonus bundle that adds up to $386 or ∞ in real-world value, depending on how you add it up.
In Richard’s honor, I will call this the “Buttered-Up Bonus Bundle.”
As for what the core offer will be, and what exactly is inside the Infostack bonuses I will be including inside my “Buttered-Up Bonus Bundle” — full details on that tomorrow.