Today I have a copywriting tip for you, not a lead-gen tip. But if you are looking for a way to get more client work, then here’s an idea from a recent Ben Settle email:
If you want clients who love and rave about you, be punctual.
It truly separates the men from the boys.
It also will make what I teach in my “Email Client Horde” book that’s on sale today a lot more powerful — potentially ramping up the respect and gratitude clients have for you, wanting to keep you, and not wanting to hire anyone else.
I’ve seen (and experienced) it many times.
I suspect you can, too.
Ben’s email had the subject line, “A secret way of using an ordinary pocket watch to get booked solid with paying clients.”
It’s a standard bullet writing technique. You zoom in on the solution. And then you zoom in some more. So far in, that the reader starts to wonder, “A pocket watch? Why specifically a pocket watch? Gotta find out.”
The best copywriters out there, from Gary Bencivenga to Parris Lampropoulos and David Deutsch, all use this technique regularly. But there’s a problem:
You can’t use it all the time. Your readers get wise, and get burned out. “Oh, it’s the teaspoon trick.” “Not the air conditioner secret again.” “There he goes, trying to get me to read by zooming in on a hairbrush.”
So what can you do?
There’s a second clever thing A-list copywriters do in situations like this. It’s probably obvious because you can find it in the subject line of this very email.
But if it’s not fully obvious, or you want a few examples of how A-list copywriters use this trick to create bullets that seem to be truly impossible, then you can find that in lesson 8 of my bullets course.
Which you can’t join just yet… but which will be available soon. If you want to make sure you get in while it is available, sign up for my email newsletter, because that’s where I will first announce it.