Yesterday, I announced my new Price Increase Promo Challenge:
* 3 weeks to run a price increase promo to your list, so you can make some sales, boost your status, and make selling in the future easier
* Get my personal help, advice, and encouragement as you plan, run, and profit from your promo
* $250 entry ticket, ALL OF WHICH I WILL REFUND YOU if you actually run the price increase promo within the 3 weeks of the challenge
To which I got a message from fellow marketer Nick “Ice Cold” Bandy, who wrote:
“How the hell are you supposed to make money on this?”
About that:
I recently listened to a presentation by Jeff Walker of Product Launch Formula fame.
(PLF, in case you don’t know, is the best-selling Internet marketing Course of all time, and has been responsible for probably a billion dollars+ in client results, as well as making Jeff some tens or maybe hundreds of millions of dollars.)
Says Jeff:
“Launch goals, that’s the first place I always start whenever someone comes to me to work with me individually or whenever I’m sitting down to do a launch. What do I want to get out of this? It’s very important to know what you’re after with your launch because you can actually fine-tune the various strategies to get exactly what you want.”
Hm, I thought. I’ve never really done that.
Sure, I’ve always known launches had knock-on benefits besides just making you money. Sometimes I looked forward to those extra benefits.
But for each launch I’ve done, sales have been my only direct goal, while any other benefits were only indirect and cloudy and unstated “would be nice” additions.
Jeff Walker is more of a strategic thinker than I am. In his presentation, he lays out 7 launch goals he has consciously gone after in the past:
1. Make money (nothing wrong with it)
2. Build your prospect list
3. Build your client list
4. Create additional products
5. Build JV relationships
6. Create social proof
7. Make an impact
I took Jeff’s lesson to heart and set goals for myself with this particular price increase promo beyond “make money” (I hope to make precisely zero dollars with this promo).
I will leave you to guess which goals those might be (I’ll tell you it’s three of the ones on the list above).
Meanwhile, my offer still stands.
The Price Increase Promo Challenge kicks off tomorrow.
If you’d like to join me and get my help, inspiration, and advice… if you want to run your own price increase promo, make some money, and achieve other goals like Jeff lays out above… and if you’re ok paying the high, high price of $250, all of which will be refunded to you if only you actually do the challenge honestly, then:
1. Hit reply
2. Tell me you are interested
3. Click “Send” (thanks to Nick Bandy for correcting my faulty and unclear CTA yesterday)