I met a friend for dinner last night. As we sat over tacos gobernador, he told me about an acquaintance of his, who has cracked the Tinder code.
My friend explained:
Apparently, Tinder puts its users into castes of a sort. Based on how attractive you are, you get a score. And your profile is only ever shown to other people who are at your score or lower.
In other words, the caste of 6’s are allowed to gaze up and admire the caste of 9’s. On the other hand, the 9’s don’t even know the 6’s exist. Let them eat cake.
But!
My friend’s acquaintance has supposedly figured out a way to game the system. He can now create profiles that get a Brad Pitt score at will. And he’s selling these profiles.
Of course, once you update your Brad Pitt profile with your Ed Norton photos, the profile won’t stay inside the top caste forever.
But it will stay there for some time. And who knows, maybe that’s enough time to find true love? With somebody high-caste?
“Interesting,” I said out of the side of my taco-filled mouth. “So how is he selling these?”
“That’s the problem,” my friend said. “Facebook won’t let him run ads. So I suggested he could pay for an agency Facebook ad account. He could then cloak it. And who knows, after a while, he might figure out how to run these cloaked ads to sell his Tinder profiles.”
One way or another, this is the route many people take when they have something new to sell.
“I have the product. It’s great, or at least I think so. Now how in the hell do I build an audience, or create a marketing system, so that I can sell my great product?”
It can be done. But it’s a difficult and expensive path to go.
A much easier and cheaper route is to find people who have already built an audience or a working marketing system.
Example:
When I had the idea to create my Copy Riddles program, before I built it out, I reached out to Derek Johanson of CopyHour.
I explained my idea, and asked Derek if he would like to be my first affiliate.
Derek said yes, even though he had never met me before, and even though I had zero credentials as a course creator.
Example two:
I told my friend last night to tell the Tinder code-cracker to find people who are already running Facebook ads for Tinder offers.
You know, $37 ebooks with the magic 3-word Tinder opening line etc.
Reach out to these people, and see if they would be interested in selling their buyers on the opportunity to get seen on Tinder, so they can actually use their magic opening lines.
And that’s my suggestion to you too.
It’s not just if you have a new offer. It’s not just if you’re a newbie.
You can go at anything alone. You might make it. Or you might falter and collapse by the side of the road.
On the other hand, there are plenty of people who have already bought or built various bicycles, buses, or helicopters. Many of them might be willing to give you a ride. You just have to ask.
But back to my Copy Riddles program.
After Derek Johanson said he would be my first affiliate, I did end up creating the actual program. And Derek did end up promoting it as an affiliate. As did Daniel Throssell. Daniel had this to say about it (spliced together from a few of his emails):
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There are few other courses I fully and wholeheartedly endorse as strongly as one of my own. Copy Riddles is one of them.
It’s the most brilliant course concept I’ve ever seen… literally a gamified series of sequential puzzles that teaches you copywriting.
I have literally never had so many people write to me after I start promoting something, offering unsolicited & gushing feedback on it!
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Maybe Copy Riddles can help you sell your own $37 ebook? Or maybe it can help you craft a sexy pitch that gets others interested in selling it?
If you’d like to find out more about Copy Riddles: