Last week, I wrote about about my plans to start rehabbing distressed online properties. To which a reader named Josh wrote:
“It seems like the only enduring ‘property’ aspect of a ‘web property’ is its rank on the Googles. The other aspects — web design, copywriting, product development, etc. — are all ‘disposable’ parts in the sense that an underperforming site will likely need a clean sheet in those areas.”
Actually, I can think of a half dozen “gold” assets that a crap online business can have. Each can be worth many times what you pay for that business.
I shared three specific such assets with my email subscribers. But even if you have no interest in flipping blogs and online stores… this is something you should think about.
Because if you have a business, chances are you have too unused assets. Don’t leave those assets unused, and don’t wait for a hostile private equity takeover. As Jay Abraham says, get everything you can out of all you’ve got.
But what if you got no business? What if you’re a lowly copywriter looking for work?
In that case, your chances of getting hired (or rehired) are much better if you know a bit about marketing.
Like Dan Kennedy said in that quote I shared a few days ago… you don’t need to be brilliant. Just know enough to pull out some hidden value from your clients current business… and you will look like a genius.
But maybe you’re wondering what gold assets a crap business could possibly have. Like I said, I only shared this with my email subscribers. If you’d like to get on my email newsletter, here’s where to go.