If so, great! Now it’s time to start working on your next offer. In the words of James Altucher, “Best way to market your first book? Write your next book.”
Maybe you don’t like that. Maybe you’ll like this better:
Yesterday, a reader forwarded me an email from Jon Morrow. It had the subject line, “How I made $171,000 selling a $1 book.”
First, I didn’t even click to open the email. What’s there to learn? I’m sure Jon didn’t make $171,000 by selling 171,000 copies of a $1 book.
But today, in the interest of writing this email, and being thorough with research, I opened Jon’s email. I even clicked through to the sales page linked at the bottom.
The sales page has the usual screenshots to prove income claims. And sure enough, there’s a screenshot that shows the $160k that Jon’s $1 book had generated at the time of screenshotting. The income breaks down like this:
$8,880 in book sales…
$151,476 in upsells.
Like I said, you might not like the idea of creating a new offer.
But how about 20x the income that you’ll make from your current offer? Do you like that?
That’s the power of a upsells, followup offers, a back end, whatever you want to call it.
Final bit of motivation:
When Prince initially released 1999 as a single, the song bombed. It stalled at #44 on the charts. Then Prince released Little Red Corvette, which made it the Top 10. He then re-released 1999, and it went to number 2 on the charts.
I think you get my point. So let me offer a tip to make your job easier:
You might not like the idea of creating a new offer. After all, you just launched one. I can understand.
Here’s a trick that I use. It’s to constantly drip out content to promote my existing offer… content which I can then turn around and repurpose into a new offer.
It’s one of the unsung benefits of daily emails, done right.
Plus of course, there’s the more sung benefit of daily emails, specifically:
With daily emails, you’ll sell way way more of your current offer than if you simply have it sitting there, and you’ll even sell more than if you simply promote it periodically without daily emailing.
But that’s really another email, for another time.
For today, if you’d like to start and stick with the habit of daily emailing, both to make sales this month, and to gradually build up a new offer you can launch next month, then take a look at my Daily Email habit service, which is designed to help you do exactly that: