After three days, I’ve finally finished watching A Christmas Story.
So let me share one final lesson with you from this great movie.
In one scene, while setting up the lights on the Christmas tree, the fuse blows out. No problem. As the narrator says:
“The old man could replace fuses quicker than a jackrabbit on a date.”
Which suggestive image I guess is one for the parents watching.
It’s also a great phrase, and it’s going in my great phrases list, which also includes gems such as:
lost like an idiot on a moor
a lame invalid of a sofa
oppression olympics
horse it in
a curable romantic
… and many, many more.
Why use these weird phrases?
Well, as Parris Lampropoulos says in the new episode of David Garfinkel’s Copywriters Podcast, when you tell people something new, it creates a dopamine dump in their brain. They literally become addicted to reading your copy.
Now Parris was talking about new facts and new ideas. But methinks new and surprising phrases have the same effect. And that’s why I’ve been putting together this list, and reaching into it regularly.
Anyways, if you want to rustle up copywriting clients quicker than a jackrabbit on a date, I have something that can light your fuse.
It’s my upcoming book on the business of freelance copywriting on Upwork. More info here: