In 1969, Robert Redford was a good-looking, talented, accomplished actor. But he was not an A-list celebrity. “Throw a stick at Malibu,” said a Hollywood insider, “and you’ll hit six of him.”
And yet, after a single movie (Butch Cassidy and the Sundance Kid), Redford became the biggest star in Hollywood — not just for 1969, but for the entire coming decade.
In 2009 (or thereabouts), Rich Schefren was a successful and respected online entrepreneur and business coach. But he was not the no. 1 name in the Internet marketing space. He was certainly not getting mainstream attention.
And yet, after writing a single 40-page report (The Internet Business Manifesto), Schefren became a star in his field. Millions of downloads of his report followed, along with hundreds of new clients, and even the attention of big brands like Verizon.
My point is that a single piece of work can make you a breakout success. It can transform you from somebody who is skilled, prepared, and talented… into a star in your industry.
Unfortunately, I don’t have a recipe for you to become an A-list Hollywood celebrity.
I do have a good idea of how Rich achieved such big success with his Internet Business Manifesto. He’s been open with his strategies, and if you start following him online and going through all the content he’s publishing (a good use of your time), you’ll get the idea too.
However, if for some reason you don’t have time… or you hate the idea of following Rich Schefren… you’ll find the gist of Rich’s strategy in Commandment 7 of my upcoming book on valuable ideas handed down by A-list copywriters.
(Rich, by the way, is not an A-list copywriter. He’s just a very successful marketer, and somebody I’m using to illustrate a copywriting technique, which works just as well in the Internet Business Manifesto as it does in a cold traffic sales letter.)
Anyways, I’m making good progress with this little book, and it should be out by the end of this month. If you want to get notified when my book comes out, you can sign up for my daily email newsletter.