Copywriting that ages like fine milk

Picture me in my kitchen a few days ago, waiting with a naive smile while my moka pot comes to a boil.

I’ve been craving a coffee all morning long, and here I am, only moments from fulfillment.

The moka pot starts to rumble — a good sign. I wait until it stops rumbling, take it off the stove, pour the coffee into a cup. Deep inhale. The coffee smell gets me excited about the drinking to come.

I open the fridge and take out the bottle of milk — not too much left, but it will be just enough — and I pour it into my cup. And out it comes. A whitish, lumpy, cottage cheese-like substance rolls out of the milk bottle and into my coffee. My smile is gone. The milk has curdled. My coffee is ruined.

A few things in life get better with age, but most get worse, much worse. Milk is one of them. My own writing is another.

About 18 months ago, I wrote a little book about how I succeeded on Upwork, going from zero experience and charging $15/hr, to being a well-paid and well-reviewed sales copywriter.

Then a few days ago, I had the idea to pull out a part of this book — specifically about how to apply for Upwork jobs – and put it on my site as an article.

But now that I’m re-reading what I wrote back then… well, my naive smile is gone. I’m not sure I want this aged writing curdling up the other content on my website.

Of course, with a bit of work, I could make this information presentable. But is it worth it? I don’t know.

I sent out an email to my newsletter subscribers to find out. If there’s demand for my advice on how to write 3-sentence Upwork proposals that win 4-figure jobs, I’ll put my distaste aside, and write this article up.

And if you want to know if it ever gets published, the surest way to get notified is to sign up for my daily email newsletter yourself.