The Franklin Mint, one of the most successful and profitable direct response companies of all time, has just created its first blockbuster.
Well, not really just. It was more like in 1970. But the following point still stands:
You, as a current reader of the John Bejakovic Letter, are the first to be informed of this Franklin Mint blockbuster.
All right, again, not really the first, but the first this year, probably. Bear with me, okay, because…
Sales letters by the Franklin Mint have always been very popular with collectors. And it is interesting to note that many of these sales letters hide tremendously valuable direct response tactics and ideas.
The limited first runs of these sales letters, within just the first few weeks, brought in $1 million and more — even though they were short, often just a few pages each, and were not written by big-name copywriters.
Take for example the first Franklin Mint sales letter I want to share with you. It brought in 18,321 orders at $100 each, for a total of $1,8321,000 in sales.
Remarkably, it did so with just one page of copy — nine short paragraphs comprising 394 words.
And yet these few words featured subtle psychology. And they contain the first instance, in my experience, of a remarkable persuasion technique I would like you to see.
There will undoubtedly be a great demand for this sales letter from seasoned sales letter collectors and professional swipe file sellers.
But since this letter came out in 1970, it is hard to obtain, and cannot be found in any Google Docs folder or any website specializing in copywriting.
Consequently, the prestigious swipe files that contain this sales letter will be very limited in number.
Furthermore, I am only sharing this sales letter with established readers of my newsletter — and I’m only doing it for the next 24 hours, until Tuesday, Mar 8 2022, at 8:52pm CET.
Therefore, if you would like to add this sales letter to your own collection, please be sure you sign up to my newsletter within the next 24 hours. You can do so here. Once you get my welcome email, hit reply, and I will send you the Franklin Mint sales letter.