Two years ago, I got up on stage to give a talk at Rob Marsh’s “The Copywriter Club IRL” event in London.
I gave a GREAT talk.
I know, because I was there, and I was glowing with self-satisfaction afterwards.
There was just one problem. Another speaker clearly outshone me.
He was more dynamic (the guy’s a former stage mentalist and comedian).
Plus, while my talk was about my usual psychology & influence waffle, his talk was about how he changed up his email copywriting strategy and went from selling $27k of his flagship info product to selling $540k of that same product, to the same audience.
I myself was sucked in. I mean, I can imagine selling $27k of a single info product to my list because I’ve done it with multiple products. But there’s a big gap from that to $540k. How could email copy possibly make such a difference?
I took furious notes during this talk, 8 pages’ worth.
Of course, I never did anything with the notes, but that’s really on me. I don’t use autoresponder sequences with my list, and specific, archetype-targeting autoresponder sequences were the mechanism that Kennedy, for that is the name of the mentalist-turned-marketer I’m talking about, used to go from selling $27k to selling $544k.
I recently connected with Kennedy in an online mixer group.
We reminisced a bit about London.
And then, Kennedy offered to put on the same training again, online instead of from the stage, for people on my list.
I said, absolutely.
You can sign up for this training for free below, if you like.
It will be live and will happen next Monday, September 22, 2025, at 9pm CET/3pm EST/12 noon PST.
There will not be a replay.
And yes, inevitably, there will be something for sale at the end.
You can choose to buy that offer, when it is made, if it makes sense for you… or you can just choose to come for Kennedy’s high-energy, valuable training, which others paid $450 to hear in London.
If you’d like to sign up, and if you’d like to attend when the time comes: