I have an offer for you at the end of today’s email. But first, I have a sexy marketing story that might make you want that offer. The story goes like this:
Back in the early 2000s, a guy named Andrew Wood ran an info publishing business, teaching marketing to karate schools. Wood knew what he was talking about, because he had previously created and then sold a chain of 400 karate schools.
Wood’s info publishing business was pulling in good money, around $30k each month. The trouble was, Wood’s expenses — business, car, wife — totaled $40k each month. In other words, he was losing blood like a harpooned whale.
So in a moment of desperation, Wood got in touch with Jay Abraham. The two met.
Over the course of a morning, Jay Abraham grilled Wood all about his business. After each question, Abraham came up with suggestions. And Wood replied he was already doing that — or he had tried it before but it didn’t work.
As the meeting wore on, Jay Abraham grew more and more frustrated. Eventually, he stood up from the table.
“You’re so fucking smart,” Abraham said, “figure it out for yourself.” And he walked out.
Wood sat there stunned. But before he had a chance to do anything, Jay Abraham came back and apologized. And he asked Wood to run through the numbers one more time.
“What are you taking in each month?”
“$30k.”
“How much are you spending?”
“$40k.”
“And how much do you want to make?”
“$60k would be great.”
“Okay,” Jay Abraham said. “That’s easy. Just double your prices! Find something you can add to the program to increase the value and double the price.”
And with that, Jay Abraham said goodbye.
Silence. Do you think Andrew Wood sat there thinking, “What a great insight!”
Of course not. He thought it was a total lack of advice. But on his way home, he stopped for a beer. A few of his employees joined. After the third beer, they started kicking around the “just double your prices” idea.
A couple weeks later, Wood stood on stage in front of his two hundred customers. And he announced a new monthly program.
It would cost $200, twice as much as what they were already paying. The contents were not much more than what they were already getting.
Result?
Wood says that in three months, he went from taking in $30k a month to $100k a month. More importantly, he went from losing $10k each month to making a profit of $60k. By Christmas, he was entirely debt-free and owned his first Ferrari.
So that’s the sexy story. Now here’s the offer:
A couple weeks ago I sent out an email asking who would be interested in a training about increasing your prices.
I got a fair number of yeses in response to that email, but not enough to make me want to put that training on. Lately been saying no to middling opportunities and putting my effort only in near sure shots.
At the same time, your first Ferrari — or whatever the equivalent moonshot proof of success might be in your own mind. That’s what can happen if you double your prices.
And yet people don’t double their prices.
Why? And what can you specifically do about it?
That’s what I want to address on this training. And if it’s something you’d be interested in hearing about and profiting from, then hit reply, and let me know. If it enough people say yes, then I’ll put this training on.