Cautionary tale:
A few days ago, a dude joined my Daily Email House group. The description in his Skool bio sold that he had recently sold a media company and that he is now building a newsletter business.
I got curious. I wanted to look him up, and find more about this media company and newsletter business.
But the dude’s name is very common. I won’t say it here, but it’s on the commonness level of “Ben Johnson.”
In other words, it’s hopeless to find this guy online with a quick search, and there’s no link in his Skool profile. I shrugged, and had I not needed a topic for today’s email, I would have forgotten all about him.
Yesterday, I talked about how to make a long-term bet on list growth, which is to pick a platform you believe in, and then invest either your time or your money into it.
But there’s quick and cheap stuff you can do also.
Putting a link to your optin page in all your online profiles one of ’em. This probably won’t get you thousands of subscribers. But it might get you a few, and you never know who might be hiding among those few (me, for example).
There’s a bigger point here, which is not to count on other people to do the work of remembering you and seeking you out.
That’s one of the main benefits of an email list.
An email list gives you a chance to be the one who gets in touch with others, when it suits you, as often as it suits you, rather than hoping and waiting for them to think of you.
Of course, if you have more than one channel to reliably get in touch with people on your own terms, even better. which is one of the reasons I have set up my Daily Email House group.
Daily Email House is another way for me to connect and bond more deeply with readers. As you can imagine, I have to give people value and even fun in order to make it worth their while to get and stay inside the group.
If you would like to make this deal with me yourself: