Doing a bit of selling to somebody else’s posse

There’s a scene I love in Butch Cassidy and the Sundance Kid:

The local marshal is trying to start a posse. The crowd seems undecided and the marshal’s getting really worked up.

Finally, a man from the crowd stands next to the marshal. Is the tide finally turning in the marshal’s favor?

“Here’s what I say,” says the other man. “I say, ladies and gentlemen, boys and girls, friends and enemies, meet the future!”

It turns out this guy is a salesman — promoting this shiny new invention called a bicycle.

“What in the hell do you think you’re doing?” says the bewildered marshal.

The bicycle salesman shrugs. “You got the crowd together, so I thought I’d do a bit of selling.”

Well, what worked in the Wild West works still. If you want to do some easy selling, find somebody who has already gathered a crowd.

The good news is, there’s this shiny new invention called a podcast. Usually it’s got a host, who’s gone to a great deal of trouble to assemble his own posse. Strange enough, but a lot of these podcast hosts will let you come on their show… talk yourself silly… and do a bit of selling.

Now odds are, you’ve known all about this for a long time. So why haven’t you done anything about it? Perhaps, you didn’t have a list of podcasts that are a good fit for what you’re selling.

That’s what I want to share with you today. It’s a search engine, specifically for podcasts topics, hosts, and guests.

I just used it to quickly track down a list of two dozen podcasts I could go after. All I did was type in the names of some people in the industry where I sell. And if you want to do the same, here’s the link where you can access this posse search engine:

https://www.listennotes.com/