Do you have a back catalogue of previous products — courses, ebooks, recorded workshops — that sold well once upon a time?
If you do, I have an offer you might like.
I teased this offer at the bottom of my email yesterday. Based on the responses I’ve gotten so far, I’m making this appeal more broadly and loudly.
The gist:
I’ve set aside time over the next month to help two business owners reissue some hits from their back catalogue. The ultimate goal here is to:
* Create something new and exciting for your audience, without creating entirely new products
* Develop a new asset for yourself — a new offer you can reissue in the future with little tweaks or maybe without any tweaks
* Bring in new buyers who might then buy other stuff from you, or get deeper into your world
* Do a bit of work and make back a good deal of money as a result
If you want a specific example:
Last week, I sent three emails over two days in what I called my Shangri-La MVE event. Those three emails ended up selling 22 copies of a $297 course that I had already promoted hundreds of times over the past couple years. $6.5k or so when all the money comes in, and all it took in terms of work was a couple of hours of repackaging content I already had.
I’ve run other such promo events, ranging anywhere from 1-14 days. Some were complete duds, and brought in less money than this Shangri-La event. But others brought in more, well into the 5-figures.
Your specific numbers?
It will depend on how big your list is, the relationship you have with the people on there, and of course your offers.
But with my second pair of eagle eyes scanning over all your assets… and my experience running not only my own “reissue events” but also coaching a couple dozen copywriters who worked on these kinds of promos for clients… you will be more likely to come out of this with a result you can be happy with.
Like I said, I’m talking to a few business owners about this already.
If you’re interested in this offer in principle, hit reply and let me know a bit about your list (size, how often you write, etc.) and your back catalogue of previous hits.
I will be promoting this offer until this Thursday. I want to talk to everyone who’s interested and find the two people I think I am best qualified to help… and then we’ll kick things off.