I just saw a cute video of a frustrated husky.
The husky is having a fit because his owner is pretending to eat one of the husky’s milk bones.
I saw this video in a Reddit post titled, “No, that’s not for you!” The post currently has 21K points and over 200 comments.
And the interesting thing is hiding down in one of those comments. It’s a table that somebody put together of the 24 other times this exact same video was posted before.
Those other posts of the same video range from having 29 points and 1 comment…
To having 81.5K points and 938 comments.
Maybe these fake Internet points don’t mean much to you.
So let’s multiply by 10 and change it into cold hard greenbacks. By that math…
The least successful husky post would have earned you $290, enough to buy a Kindle Oasis, Amazon’s “most advanced Kindle ever with a 7” screen and sleek ergonomic design.”
Not bad. On the other hand…
The most successful husky post would have earned you $815,000, almost enough to buy yourself a McLaren Senna, an “extremely track-focused hypercar” and “McLaren’s most calculated masterpiece.”
Keep in mind, the video was the same in both cases.
The substance was identical.
The only difference came down to title (“”WTF, that’s not yours” vs. “GIMME GIMME DARN :(“) and the time of the posting.
In other words, a bit of copywriting…
And a lot of luck.
So what’s the point of all this?
Well, I actually intend it to be inspirational.
Because if you’ve got decent copywriting (can you guess which of the two titles was the winner and which the loser?) and if you simply keep plugging away until you get lucky, then you too might get a husky post that gets tens of thousands of fake internet points.
Or if that’s not your game, maybe you will come up with a for-real offer that makes hundreds of thousands of dollars overnight. If you need help figuring out how to write decent copy to promote that offer of yours, you might like the following: