Once upon a time, I heard an A-list copywriter say there are only two valid archetypes for a guru who is the face of a direct response offer:
1. A bumbling loser who somehow lucks into secret knowledge that opens the path to success and riches, and…
2. A certifiable genius who invents some magical apparatus that the rest of us mere mortals can now profit from, just by pressing a button.
I’ve been promoting Steve Raju’s ClientRaker for the past week. Steve fits the second archetype, the certifiable genius.
Consider the following:
Steve was an actual child prodigy. At age 3, he was tested and retested and found to have the intellectual abilities of kids twice his age.
He could read fluently. He aced all the numeracy tests. He probably knew how to use the word “whom” and where to use it. All at age 3.
As you prolly know, IQ stands for “intelligence quotient.” That’s because the original definition was a quotient — intellectual age divided by chronological age, multiplied by 100.
So if you take Steve’s intellectual age back then, say 6 or 7… divide that by his actual, chronological age of 3… multiply it by 100… well, you get a really big IQ.
At one point, it was predicted Steve would end up proving string theory or fully explaining the quantum realm.
Instead, he skipped university and went to work at a Fortune 500 corporation that makes hydraulics. That’s how it goes.
Steve worked there for 19 years as a kind of independent one-man IT team, implementing entire systems on his own, left alone to do his magic and getting paid big sums of money for his work.
I’m telling you all this to highlight that Steve is not just some dude.
He has the brains and the mental makeup to spot and invent stuff that the rest of us might not ever figure out.
That’s probably why I was so amazed with the things that Steve told me when I first talked to him. There were things he took for granted, little tricks he had figured out, which I would look for blankly and never see on my own.
Steve eventually changed countries, moved from his native UK to his adopted Canada. And he decided that he’d spent enough nights drinking Pepsi and coding for 16 hours straight.
So he reinvented himself as a copywriter and direct response marketer.
He was a success at that also. Clients hired him after watching a paid webinar he put on. Businesses profited because of him. Stefan Georgi reached out and asked Steve to be one of the coaches for Copy Accelerator.
But let’s talk turkey:
Steve and his large brain decided to reinvent themselves yet again. This past January, he fired all his copywriting and marketing clients. He took a two-month vacation, came back, and started looking for bigger, better, brandier clients using a system he had cooked up himself, which he now calls ClientRaker.
Steve wrote me this morning with an update on his own client-getting activities, using the ClientRaker system:
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Hi John
If you want to use them, no mentioning of any companies because I’m about to sign NDAs etc
Steve
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1. It’s for about 3 days work, of which most of that I’ll be sat around watching other people present.
Proposed fees: $150-200k plus expenses split: four-ways between facilitators with additional fees to ________ for admin.
2. Potential JV partner, don’t mention the niche
===
Frankly, I have no idea what the hell Steve is talking about here — chalk that up to my more ordinary intelligence. But I do understand the $150-200k numbers, and the fact he won’t have to work hard to get those.
Like me, you might not be a certifiable genius.
You can still profit from Steve’s ClientRaker system.
I’ve gone through the trainings myself, and Steve has made them push-button easy to implement. Half of it is feeding Steve’s prompts into ChatGPT. The other half is clicking buttons on LinkedIn and using more AI trickery that I’d only heard about from Steve.
The deadline to sign up for ClientRaker is in less than 24 hours, specifically, tomorrow at 8:00 CET/11am PST.
If you want this magical client-getting apparatus before it disappears: