Motivation

Why all my emails have a Zanzibar address

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A reader writes in to ask:

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John–just noticed you’re based in Zanzibar City. How is it over there? Have been curious.

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I get this question maybe once a month on average. Some people note the mandatory address listed at the bottom of each of these emails, which says I live at “101 Desert Kite Drive” in Zanzibar City, in Tanzania.

The fact is, I’ve never been to Zanzibar or Tanzania.

So why is the address there? The story goes something like this:

During covid I was traveling the world.

Since there were lots of restrictions and lockdowns, I launched a newsletter called Masks On A Plane, about where it was open and attractive to travel.

Tanzania at the time was one of a few open locations. Since you have to put in some kind of physical address for an email newsletter, I used a made-up address in Zanzibar City at the bottom of each Masks On A Plane issue.

I eventually shut that newsletter down, but the address became a kind of running inside joke, including now in this newsletter.

Ok, so what? Well, get ready, for I’m about to share a truth that I live my life by, which might be useful to you too:

I’ve done a lot of traveling in my life. I typically dread it before it happens, and I find it stressful while it’s happening. I still do it, a lot, for the same reasons that I read a lot, not because I love reading, but because I think it’s important.

Specifically:

I have this theory that mindset <<< action <<< environment.

In other words, if you want to change how your life is, right now, the hardest way to go about it is to change how you think and feel, sitting where you are now, with gritted teeth, trying to be all grateful and creative and accepting.

A much better way to change how your life is, right now, is to go do something different than what you’re doing now. Go wash the dishes, or get up and stretch and squat, or go make a castle out of a deck of playing cards.

And the bestest way to change how your life is right now?

Go somewhere else. Go outside your house, your neighborhood, your solar system. A new environment is sure to change how your life is right now, completely.

But is changing your life a good thing?

Definitely not all the time, at least for me. I got completely burned out on travel following my covid-era peregrinations, living out of a backpack, a new town every month or so, over and over for two and half years.

It took me a long time after that, sitting in one place, to even consider taking another trip unless absolutely necessary.

But I’m back to traveling. Again, not because I enjoy it so much, but because I feel it’s so important — for a change of perspective, to learn something new, or simply for the blessed relief of arriving back home and having everything feel easy.

And now, on to business:

You might wonder, if I don’t really like traveling, and if I don’t really like reading, then what do I like?

I personally do like writing. Writing is something I look forward to.

Maybe you feel the same.

Or maybe… you don’t. Maybe you feel about writing the way I feel about traveling, as a “should,” a responsibility rather than something to look forward to.

If that’s the case, you might get value out of my Daily Email Habit. You can think of it as a kind of guided tour of the most attractive and valuable locations in daily email land.

With Daily Email Habit, you still get to do and experience everything yourself, but a lot of the care, work, and thought that normally goes into writing a daily email has been taken care of for you.

In case you’re interested in finding out more:

​https://bejakovic.com/deh​

Reinforcement training

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I thought I was saved:

Age 20, I was lurking around the university library like all normal college freshmen do on a Saturday afternoon.

I flipped over a book that somebody had left on a table. It turned out to be an instructional manual for cognitive behavioral therapists.

As night started to fall, I read it. It blew my mind.

I recognized all the distorted patterns of thinking that the book described, which lead to anxiety and depression. I knew them all from my own head. Now I had labels to identify them, and techniques to challenge and redirect them in the future.

For a day or two after, I walked around on a cloud, feeling my life was transformed. I had finally found a way out of the gloom that had formed around me in my teenage years.

Except it didn’t last.

Within a couple days, the CBT stuff had largely slipped from my mind. So it was back to catastrophizing, and black-and-white thinking, and overgeneralization.

Apparently, I’m not unique in this. A few days ago, I was reading an article about the promise of AI for treating mental illness. The article mentioned CBT, and how effective and popular it still is — IF. From the article:

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When [Alison Darcy, a psychologist at Stanford] was in graduate school, she treated dozens of hospitalized patients using C.B.T.; many experienced striking improvements but relapsed after they left the hospital. C.B.T. is “best done in small quantities over and over and over again,” she told me.

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I’m telling you this because in my still-catastrophizing, black-and-white thinking, and overgeneralizing head, this connected to another thing I was reading a few days ago.

This other thing was a book by sales trainer David Sandler.

Sandler had came up with this amazing and low-stress sales system. He wrote it up in his book. He taught it to beaten down, despondent salesmen during live seminars.

The salesmen went out of the seminar walking on clouds, certain they had been saved from ever again being bullied by prospects or ashamed of selling.

Except it didn’t last.

That’s why Sandler’s book is called You Can’t Teach A Kid To Ride A Bike At A Seminar. From that book:

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Of course, people want instantaneous impact change. They want to see positive, enduring changes immediately. But our experience is that that kind of change is going to be sustainable over time only if you create a solid ongoing reinforcement program to back up the learning.

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Maybe this is true of all really effective but unnatural systems.

You hear such a system described. It makes sense. You get energized, follow through for a couple days.

Eventually though, you revert back to the mean.

The solution: small doses, over time, with regular reinforcement.

Yes, I know this is the exact opposite of what typical direct response offers promise (Gene Schwartz’s publishing company was called Instant Improvement).

But this reinforcement learning approach has its appeals as well:

It’s easy to get started with something when you know it only requires small doses, rather than a drastic change.

And with reinforcement training, it’s easier to get committed to starting today, rather than starting later AKA never. That’s because since change will take time, and reinforcement, rather than a one time big bang that you can get with the flick of a credit card, every minute that you delay ends up costing you down the line. Best start today.

It holds for CBT… for sales training… and for the effective but unnatural habit that is writing a daily email for your business.

For CBT reinforcement, you now have AI apps to talk to you and offer to correct your distorted thinking day in and day out.

For sales training, you have David Sandler’s President Club, which reinforces his sales system during weekly meetups for a modest $12,000 a year.

And as for daily emails, you have my Daily Email Habit service, which nudges you to write a daily email every day, and gives you a puzzle to mull over, and even some hints to make sure what you write is effective.

Daily Email Habit doesn’t use AI, and it doesn’t quite cost $12,000 a year, at least yet. If you’d like more information on it, today, when it’s best to get started:

​https://bejakovic.com/deh​

Arguing with the Dalai Lama

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One time while I was attending university in Budapest, Hungary, the Dalai Lama came and gave a talk.

He sat on stage in a comfortable armchair, smiled beatifically, and spoke for an hour in front of the packed auditorium.

Afterwards, the Dalai Lama took questions.

There was an American guy in the audience I knew well, named Brendan. Brendan was studying environmental sciences, and he was infamous for being loud and argumentative.

Brendan immediately stood up to ask the Dalai Lama a question. It had something to do with environmental policy.

The Dalai Lama nodded assent while Brendan worked his way through his long question. Once Brendan finished, the Dalai Lama started to speak softly once again, sharing his vision.

Brendan listened for a few seconds. Then he got restless. Then he stood up again.

I don’t remember exactly what he said, but he started arguing with the Dalai Lama, in front of the entire auditorium, clarifying his own question, and highlighting important points that he wanted the Dalai Lama to be aware of.

I remember my face getting hot and my arms and legs getting heavy as I sank deeper into my seat, overcome with embarrassment on Brendan’s behalf.

Except of course, that’s not what it was. Brendan wasn’t embarrassed, and he didn’t need my embarrassment on his behalf.

Instead, I was just embarrassed by imagining myself in his situation — getting up to ask my self-important question in the middle of a packed auditorium, and then interrupting to pursue my point further, of the Dalai Lama no less.

It’s a curious thing.

I’ve always hated asking questions in seminars, participating in other people’s talks, groups, and discussions, being put on the spot. Like I said, always get hot, uncomfortable, and embarrassed. Regardless of what I say or what happens next, I come out of it feeling somehow dirty or defeated.

But that part’s not the curious part. I guess that part is common enough.

The curious part is that I’ve actually gone up on stage myself, both literally and figuratively, many times. And I loved it.

I used to do competitive debating. I’ve given talks at conferences. I’ve organized my own trainings and presentations online where I had hundreds of people listening (I hope?) to what I was saying in real time.

That’s the curious part.

Yes, these “stand up and command attention” situations always had my heart beating, my face flushed, and my body preparing to flee.

But inevitably, in every case, I came out of them feeling elated rather than defeated, purified rather than dirty.

What’s the difference?

Why is my instinct to be embarrassed and quiet in other people’s groups and talks and seminars… and to be willing to get up and speak when it’s something of my own, and to even be proud of the fact afterwards?

I don’t know.

Whatever the psychology behind it, the fact remains. I wanted to share it with you.

If you think you are not the kind of person who would ever stand up and command other people’s attention, maybe it’s because you have always tried doing it (or imagining doing it) within the context of other peoples talks, agendas, groups, whatever.

Organize something on your own, with your own initiative… and suddenly that same physical arousal gets interpreted in a positive rather than a negative way.

So much for unlocking the giant within.

Now I’d just like to remind you of my Daily Email Habit service. It helps you start and stick with writing daily emails.

Because yes, an email newsletter is a form of standing up and commanding of attention.

The good news is, it’s something you do for own ends… in a way that you control… and that you benefit from.

To find out more about Daily Email Habit:

https://bejakovic.com/deh

The Secrets Of Growing Up

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I’m in my home town of Zagreb, Croatia, lying on the bed of my AirBnb as I write this.

A moment ago, I was looking around the room, determined to find something to write about. But what?

The strange ceramic crucifix on the wall, which looks like a starfish?

The mysterious unlit match on the ground?

The flowering white orchid by the window?

None of it was good enough.

So I got up off the bed and started rifling through a basket of tourist brochures and city maps in the corner of the room.

It turned out there were a bunch of old books in the basket as well. Among them was what I was looking for:

A 1996 gem called, “The Secrets Of Growing Up: Advice For Boys.”

The cover shows a manic- and aggressive-looking ruffian of about 14, pumping his fist in triumph.

I flipped through the book. A few section headings jumped out:

“What is petting really?”

“From the first tiny hairs to a real beard”

“Can muscles be sinful?”

I broke out in a light sweat, remembering the horror and awkwardness of my teenage years. These days, whenever I wish that I were younger again, I have to remind myself how bad things were back then.

But really, The Secrets Of Growing Up is such a quaint throwback.

There’s a section describing musical styles for boys to consider: techno (“the more BPM, the better”)… grunge (“the terms ‘punk’ and ‘grunge’ mean the same — garbage”)… and hip hop (“the rapper pays much attention to his artfully rhymed texts”).

I guess The Secrets of Growing Up was a useful book in its time?

It must have been. It was published in German originally, then translated to a bunch of different languages and republished in countries across Europe, including Croatia.

But who would possibly need or want or buy such a book today?

There was a time when there were real secrets, or at least taboo topics. Access to information was limited, scattered, restricted.

That’s not true any more.

Over the past few decades, and culminating today with Perplexity and ChatGPT, whatever you want to know or do, you have the information available instantly, for free, wherever you are.

But will you actually bother to seek out the information?

Will you actually consume it when it’s served up to you?

And most of all, will you act on it, and benefit from it?

I’m telling you this in case you KNOW how to write marketing emails… and if you already KNOW the value of doing so.

If that’s the case, do you need another email copywriting equivalent of “The Secrets Of Growing Up?”

My guess is no. And if you suspect I’m right, I’d like to point you to my Daily Email Habit service.

It’s not more information on how to write emails.

In the words of marketing agency owner Eric Mann, who signed up for daily email habit a few weeks ago:

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Thanks for the DEH – without it and the fear of missing out on getting one more day in a row – I’m sure I wouldn’t be doing this at all.

The content isn’t nearly as difficult as I imagined, I assume because I read so many daily emails from so many great copywriters like you and Ben and Daniel T, etc, it almost feels second nature to me now…

It’s the discipline of writing when you don’t have something dripping from your pen – that’s what the DEH solves for me! Thanks again!! 🙂

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If you’d like to find out more about Daily Email Habit, and get writing for real, today:

https://bejakovic.com/deh

What now?

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Back when I used to watch TED talks — what happened to them? — I saw one by Elizabeth Gilbert, the Eat Pray Love woman.

Gilbert’s talk came soon after she had published the book, which immediately went on to became a raging, runaway, international bestseller-to-be-made-into-a-movie-starring-Julia-Roberts.

Gilbert’s TED talk was about what now. What does she do now that she’s gotten everything she ever worked for? She seemed nervous, and she admitted to being afraid.

Weird, right?

Gilbert was probably set with money for the rest of her life. She had achieved more than 99.9% of people who ever dream of being a writer will ever achieve. She had endless amounts of praise and recognition.

And yet, what now?

This is a common thing. It happens whatever you’re after, not just with writing but whatever achievements you’re working towards, even with small goals.

Trivial though it sounds, it happens to me whenever I end up concluding a launch.

What now?

Usually I’ve been working on this thing for a while, building the actual product, preselling it, then there’s the climax of the launch promo. If it all goes well, I feel elated. For a bit. And then, what now?

I’ll tell ya.

I learned a long time ago that the answer is, now you get to work on the next thing, which is really where the satisfaction lies. As business coach Rich Schefren says, goals are there to get you excited to take action. That’s really their only purpose.

So this email is for you if you have recently completed a project or achieved a goal, and you’re wondering, “What now?”

Since I help getting people started with writing a daily email, maybe your next project could be writing, building a personal brand, or simply seeing what happens if you consistently send an email out each day into the world.

Because in my experience, the process of writing and publishing something every day is a micro-goal in itself.

It takes some work to do it. It’s satisfying to have done it. And then it starts all over again tomorrow. But again, that’s really where the satisfaction lies.

In any case, if you’d like my help with daily emailing as your new project:

https://bejakovic.com/deh

Ex-reader likes playing games with me

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A guy who is no longer on my list asks about getting mentored:

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One question that has been cooking up in my mind is that…

Do you ever coach copywriters?

You have mentioned several times that you were a protege of Dan Ferrari and that it helped hone your skills quite a bit. So I was wondering if you do anything like that at all. And no, I’m not talking about Shiv’s mastermind. I’m talking about your own thing.

If not, would you ever consider doing a paid mentorship, like an A-Z program?

Also, would you recommend copywriters to get mentored by someone to get good and ofc, get the street cred and bragging rights?

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Reasonable questions, right?

No, I don’t think they’re reasonable questions. But I know some things you don’t know.

For example, I know this guy has long been circling the goal of becoming a copywriter, as they say, “like a cat around hot porridge.”

For going on two years now, this guy replied to my emails to express what’s been holding him back:

He hasn’t figured out his ideal client profile…

He doesn’t have sufficient expertise…

He doesn’t have enough time to find clients.

Side note:

A valuable thing I learned from Tony Robbins is that there’s power in asking the right questions.

Says Tony, “why” is not a very good question to ask. And I agree, particularly if you’re unhappy with where you’re at, and you’re asking questions like:

“Why do I find myself in this deep hole? Why have I been unable to get out for so long? Why are others not in this hole, while I am?”

Not good. All those “why” questions confirm you as a hole-dweller, and just give you a glum satisfaction that there’s nothing to be done, because it’s meant to be like this.

Says Tony, “how” is a much better question to ask. As in:

“How the hell do I get out of this hole? How might the normally impossible be temporarily possible? How can I use what I’ve got on me — clothes, hair, nails — to fashion an escape device?”

“Oh,” but you say, “isn’t that what the guy above is doing? Asking how? How he can become a successful copywriter, and if mentoring might be the way out of his deep hole?”

Again, that’s another bit of info that I have that you don’t. Because the same guy has written me before, on multiple occasions, to say how great my offers are. But, alas, he cannot afford them.

He wrote me that when I was selling info products, which almost universally are a fraction of the cost of “mentoring” or “coaching” or any kind of direct work with someone.

Asking about “mentoring” was just another game this guy was playing. “Ah, it would be so great! If only I had the money, which I don’t! I will certainly take you up on it one day, as soon as I can!”

And just so we’re 100% clear, I’m not ragging on this guy because he doesn’t have money. Money is one way to get closer to the things you want, but it’s not the only way, or even the best way.

My point is simply to be honest with yourself, as honest as you can, about what you really want… about what you’re willing to do to get there… and about what it would mean if you don’t succeed.

I’ve long said there’s no shame in starting towards a goal and then deciding it’s not for you. I do it once a week on average.

There are many more goals out there than there is time and energy. And while it can be noble to persevere, it can also be smart to cut your losses, and go do something where you’re more likely to be successful and happy.

But on to my offer:

My offer is to help you start and stick with writing daily emails.

Maybe you’re reluctant to start writing daily emails because you’re not sure if you will be able to stick with it.

It’s a reasonable concern.

My answer? Worst case, you won’t stick with it. No real harm in that. This newsletter you’re reading now, which has been going steady for 6+ years, is something like my third of fourth attempt at writing daily emails consistently.

I couldn’t stick with it every previous time. So what?

One thing I know:

Starting today, and seeing how it goes tomorrow, is infinitely better than circling the hot porridge for months or even years to come.

If you’d like to get started, and today:

https://bejakovic.com/deh

An important announcement about Christmas trees

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Merry Christmas. Today being Christmas, I’ll keep this one short and just announce the following important fact:

Christmas trees grow in spurts. Each year, Christmas trees grow from April to June, and then they are done for the year.

I learned this important fact recently, in an interview with a Christmas tree farmer.

Turns out the farmer doesn’t know what he’s got for the coming season until the growth spurt is over.

For much of the year, the Christmas trees pretty much sit there, maybe growing a bit, or maybe not growing at all. But when growth does happen, it comes in big and unpredictable lumps.

I’d like to suggest it’s not just Christmas trees.

It’s been pretty much like that in most areas of my life. Constant inputs, lots of waiting, no real progress, then a big, often surprising jump.

I’m telling you this in case you’re working and wondering where it’s going. Maybe your growing season is coming.

And with that, I’m off, to see if it’s possible to rent bikes anywhere in Valencia on Christmas day, so I can bike down to the Albufera lake, which lies just outside the city borders.

Meanwhile, if you want some help with create emails that can act like constant inputs for your business, sales-wise and creative-wise, I have something that can help:

https://bejakovic.com/deh

The first time I tried it, I didn’t last very long

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Dan Kennedy has a joke that goes something like, if we all stopped doing a thing in case the first time didn’t work out well, the human race would soon die out.

Get it? Get it? Wink wink, nudge nudge?

It’s about sex.

I bring this up for two reasons:

Reason one is that the first time I tried it — meaning writing emails, get your mind out of literotica section please — it didn’t work out well. Or actually I just didn’t last very long.

I believe this current newsletter, which has been running for 6+ years day in and day out, is something like my third or fourth attempt to stick to emailing consistently.

Reason two is because I want to share with you a case study I got from a reader named Jakub Červenka.

Jakub runs an online business called Muž 2.0. From what Google tells me, that translates from Czech into into Man 2.0. Because Jakub’s business is teaching men self-development stuff, specifically how to fix various bedroom problems.

Now, I happen to know from having exchanged lots of emails with Jakub over the years that his main thing is running ads on Facebook to a webinar that sells his core program.

But lately, Jakub gave another shot to daily emailing, even though it didn’t work out well the first time around. Jakub reports:

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I had been sending emails daily and then stopped for a good part of this year mainly due to feeling burnt out and feeling like I was riding on a dead horse, writing emails about the same topic.

With your service, this block is gone. I like to see the puzzle and then read in your email how you personally used it. It’s great over-the-shoulder learning experience.

I also noticed how not wanting to break the streak is motivating me – even more so than I don’t know, say making potentially money from making a sale to my list… that’s crazy. I am ashamed to admit it, as it is completely irrational, but it’s the truth. And probably not so surprising to anyone in the copywriting world, we know we are not rational beings, but still, this surprised me.

Also, I used a few of your prompts in my Black Friday promo. I made crazy good offer to my list, (20 of my flagship courses for 40% of the price) due to some messed up technical stuff ended up selling 23, which with some up/cross/down sells brought home close to $20k in 3 days… my best Black Friday yet.

So it was a good offer, but I was not promoting it in any other way than by e-mails and your inspiration was part of it, so you can say that your service contributed to this result. Which is true and it restored my resolve to write daily.

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The service Jakub is referring to is my Daily Email Habit. It makes it easier to come up with a daily email topic every day, plus it has an in-email streak counter to keep you accountable.

Like Jakub says, why the streak counter works is not particularly rational… but it can be very effective.

And the results?

Jakub already had a successful business, and he had all the pieces in place. Reintroducing daily emails helped him make another $20k last month that he might not have made otherwise.

Your particular situation? Only you can really answer that question.

One thing I’m sure of, if you’re planning to ever or restart daily emails, the sooner you do, the sooner you will see results. Yes, even if you tried it before and it felt like riding on a dead horse.

For more info on Daily Email Habit, and how it can help you start and stay consistent with daily emails:

https://bejakovic.com/deh

“DID IT MAKE SALES???”

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Yesterday, I sent an email with some sort of pulp fiction story, featuring a secret agent named Bond Jebakovic. Reactions were… mixed. Here’s one:

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This email went right above my head. The hook didn’t hook me and I found no place to enter back into the narrative while *gasp* skimming the rest.

I had no idea what you were yapping about…

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Some reviewers were more favorable though:

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This, my friend, is ridiculous. I applaud you! 😆

At first, I was completely befuddled reading your email. (Possibly because I was exhausted and grumpy after a long day.)

I came back and re-read this morning. The metaphor began to emerge… and of course, I clicked the link because. Curiosity.

I celebrate audacious self-expression (it feels like you had great fun writing this — did you?) and being yourself in business. This is work as play, and so delightful.

I don’t know how well it works as “marketing,” but maybe you’ll tell us later. (Hint, hint.)

I personally think it’s worth creating, just because you wanted to.

Thanks for being! 🥰

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A few other people wanted that same question answered. “Did this work as marketing? DID IT MAKE SALES???”

As of writing right now, some 12 hours after yesterday’s email went out, I can say the email did make a few sales, three specifically.

Is that good? Bad? I can only tell you this:

In my experience, the sales for any given email are probably 20% due to actual copy in the email… 40% due to the list, meaning the relationship they have built up with you over time… and the remaining 40% due to the offer (is it exciting, is it new).

The offer in last night’s email was my new Daily Email Habit service.

I opened this offer up to my list 4 days ago, and I’ve been promoting it every day since via daily emails.

I’ve made sales with each email. A few dozen with the first one… and then, predictably, fewer sales with each following email, because there were fewer people on my list for whom this offer is new and exciting. (The ones who found it exciting and new probably already bought.)

But there’s a bigger point:

That is simply autonomy. Doing what you want, how you want, when you want, just because you want.

Autonomy is very important for me. Maybe it’s the same for you.

Like my reader above says, I had fun writing yesterday’s email. And, even though the email might have been unreadable to many, it was valuable to me, because of the idea at the core of the email, which I wanted to present in a dramatic fashion, and which might come back to me in the future in some new and profitable way.

But imagine if I had a full-time job, and imagine if I wrote something like I did yesterday. What kind of careless or indulgent boss would let it slide?

Or imagine if I were working for a client, and I decided to deliver yesterday’s email as copy for him to send out?

At best, I’d get pushback, and I’d have to do some convincing that this is really the best way to proceed.

At worst, I’d get yelled at and told to go read some HubSpot articles to learn how email marketing is really done.

If you’re in either of those situations — a full-time job, or clients — don’t get me wrong. I’m not ragging on you. There are lots of good reasons for both a job and for clients — money, security, experience.

Still, it’s nice to have something of your own as well, something where you can do as you like, something you can fall back on if the job or the clients ever go south.

Of course, autonomy is good for you. But it goes beyond just self-interest.

Autonomy frees up your mind and probably makes you better at your work for your employer or your clients, because you can be more relaxed and honest, since you know you have alternatives.

Autonomy allows you to create stuff you wouldn’t be able to create otherwise. Many times, that stuff won’t work. But sometimes it will, and the world will be a slightly better place for it.

And autonomy inspires others and gives them hope. At least I know I’ve been inspired in the past by seeing others living and working how they want — it’s what pushed me into working for myself, much more than the promise of becoming a billionaire.

All that’s to say… autonomy good. And daily emails, even if they don’t hook everybody every day, are my own little daily step towards autonomy.

Maybe they can be yours as well?

If you want my help with writing daily emails consistently, so you can build something for yourself, and not just for your clients or employer:

https://bejakovic.com/deh

Not the kind of testimonial I want

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Last night, I opened up my Daily Email Habit service to my entire list.

Since then, over the past 12 hours, close to two dozen new people have signed up.

Many of those people have written me to say they are excited to get started and develop their skills.

Others, who didn’t sign up for good reasons of their own, wrote to tell me how they like the concept and design of the service.

And then, I got the following “testimonial” from a reader who neither signed up for Daily Email Habit, nor had a good reason for not signing up:

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What a brilliant idea!

This is truly an extremely valuable offer for someone who has any sort of expertise and has his/her offers nailed down to get into the habit of daily writing.

Sadly, I have none of the above 2 things at the moment. Once I do find my ICP for whom I have sufficient expertise, this will be something I’ll definitely come to you for.

Thank you for launching such an amazing offer!

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I didn’t reply to this. I had a sense there’s a game afoot here that I don’t want to play.

I tried to figure out what game that is, and what’s really going on in the message above, in between that compliment sandwich.

I had to translate it to myself to understand. For some reason, I thought of a little olive, looking out at a large tract of land and saying:

“What beautiful, fertile soil! This land would be perfect to support a whole orchard of olive trees, given that they have deep roots and broad branches. But alas, as you can see, I have neither. Just look at me! Do you see any roots or branches on me? No, there are none. It’s quite sad. Beautiful land though.”

There are lots of good reasons not to write daily emails, but lack of expertise is not one of them. You don’t write consistently because you have expertise… you have expertise because you write consistently.

That’s something that I believe on a deep level, and that’s why I put it right on the sales page for Daily Email, at the very start of the deck copy, right after “I’ll help you start a consistent daily email habit that…”

Like I said, there are lots of good reasons why you might not want to write daily emails. There are also lots of good reasons why you might.

If you decide to write daily emails, you most certainly don’t need my Daily Email Habit service to do it. But my service might help you stick with it… be more consistent… save time… or write better emails than you would otherwise. For more info on all that:

https://bejakovic.com/deh