Today, I got a tip for ya that applies to cold traffic and warm traffic alike.
I’m in the community of this dude, let’s call him Dude X, who is an expert of running low-ticket ad funnels.
Today Dude X wrote about a student of his who was running an low-ticket course to cold traffic… and it wasn’t selling good.
What’s worse, the sales the student made didn’t ascend in any way (in other words, the buyers who bought the low-ticket course didn’t buy anything more).
And this in spite of the fact that the student’s course was a really solid course, with tons of info, templates, tutorials, etc. It was something she could legitimately sell for $500… but she was selling it for $20, and struggling.
Why??? Here’s what Dude X wrote:
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Everyone already has tons of information. They don’t need more.
What they need is a quick win. Something they can do. Something they can finish. Something that gets them a result.
So going back to this student.
When we changed her offer from a strategic offer to a tactical offer, everything shifted.
A strategic offer tries to teach everything. The whole picture. The full system. All the pieces.
A tactical offer helps people do one thing fast and get a result.
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So that’s my tip for you. Sell an opportunity to get a quick and easy result. And since this is a newsletter all about implementation, I asked myself, how do I put this to use?
A few days ago, I floated the idea for a new offer I called Daily Emails 101.
Basically, my idea was to sell this as a low-ticket offer to cold traffic.
And even though I never properly defined what this offer would be… I suspected already that it’s too vague, that it promises too much and is likely to deliver too little in terms of actual results, and to do so to the wrong kinds of people.
After reading the thing above from Dude X, I thought to myself, what’s a small specific step that would get a quick win for the kinds of people I want on my email list?
Immediately an idea popped into my mind:
A 36-hour email promo that pulls in between $2-$6 per newsletter subscriber, and…
…requires little or more likely NO additional delivery (no coaching calls, no cohort groups, no WhatsApp access, no new products to create or obligations to fulfill), and…
… sells an old-hat product that you’re not selling much of any more…
… and that’s fun for your list and fun for you.
The fact is, I already have a system to do exactly this.
I’ve proven it myself on a few occasions.
But I would like to get some more case studies for it, and quickly.
So I’ve got an offer for you:
Are you interested in running a 36-hour promo to your list, pulling in between $2-$6 for each person on your list, selling stuff you already have, and having fun in the process?
And would you like to get my help? For free?
If you would, hit reply, and let’s talk.