Opportunity Marketing

Pay-what-you-want for a new business opportunity for copywriters

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Last year, I promoted an unusual offer, called ClientRaker, by Steve Raju.

Steve was once a whizbang software engineer, who reinvented himself as a successful direct response copywriter, and who then reinvented himself as an AI consultant.

Steve now charges big businesses good money to tell them how to better use AI. But he does more than that.

Steve is actually using AI to set up commission-only deals with businesses that get tons of lead flow. He sends his little AI minions to reactivate the dormant leads of these businesses, and he gets paid on performance, in amounts that would make a Bond villain take note.

Steve hasn’t put on any kind of training since last year’s ClientRaker — he makes his money in different ways. But this next Wednesday, at 10am Pacific, Steve is putting on a workshop called the Word Is Not Enough (he has a habit of naming offers after Bond movies).

Steve announced this new workshop by teasing some of the content:

* Why most traditional high-ticket offers don’t make sense anymore in the age of AI

* Why most service providers are struggling nowadays

* What you should pivot to

* What hands down the best offer at the end of 2024 actually is

* All the tools you need to offer that

* How to outsource it if you can’t be bothered to do even that

* How to structure deals for the very highest return

I am vaguely interested in learning more about how to use AI.

I am significantly more interested in learning about hot new business opportunities.

I am very interested in hearing Steve talk about what he is doing, particularly how he is positioning himself, how he is adapting to the current market, and how he is finding and structuring new deals.

The copywriting world tends to attract smart people who think different. But there are few copywriters I know who think like Steve does, and who have his credentials for smarts (the man was a legit child progidy, I mean, prodigy).

Steve’s training next week is pay-what-you-want. I’ve signed up, and I’ve paid the suggested $47.

I would like to invite you to sign up as well. I’ll even throw in a bonus, which I’m calling The Secret of the Magi. (If Steve likes to name offers after Bond movies, I name mine after Robert Collier books.)

I don’t know the details of what-all Steve will share in his workshop. But I imagine if you get a new offer you can make to businesses, you will need businesses to make the offer to.

My Secret of the Magi bonus will tell you just one secret related to that — how to open up conversations with people you don’t know, even if they are busy, even if they are rich and successful, and even if they are way above you in status.

Of course, The Secret of the Magi will not work in 100% of cases.

But after observing other people cold contacting me… and after spending this past summer cold contacting a bunch of other people… I’ve had one big takeaway for how to open the door to conversations that can lead to those business partnerships.

I will tell you this takeaway, illustrate it with a few examples, and give you specific instructions on how you can apply it too.

All that inside my Secret of the Magi, which is yours, if you sign up for Steve’s workshop and forward me your receipt by tomorrow, Friday Sep 20, at 12 midnight PST.

Sign up after that, or forward me your receipt after that, and you will be in for Steve’s intriguing workshop, but you won’t get no bonus.

If you wanna get both, the time is now:

​https://bejakovic.com/the-word-is-not-enough​

What color is your Lambo?

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Let’s play a game. But first, let me get the hardcore, XXX marketing lesson out of the way:

One of the crucial parts of an effective sales letter is where you get people to “grasp the advantage.” That’s when you get them to understand what your offer will really do for them, in their own lives, in terms that mean something to them.

In a way, it’s a matter of translation.

For example, let’s take a promise I’ve been making lately, of getting 10-15 new subscribers to your email list each day.

Sounds nice, but really, who cares?

Let’s translate what that could really mean in your own life.

Get 10-15 new subscribers per day, every day, for a year… and you would be sitting on a list of exactly 4,562 and 1/2 human beings who said they want to hear from you.

What’s that worth?

Nobody really knows. I can tell you that an individual subscriber to my own email list has been worth $0 in the months when I didn’t make any offers… all the way to $5-$10+ in months when I had exciting offers and went hard on the promotion.

I’m sure many people have much higher numbers still.

But we gotta pick something. So let’s say $1/month for every subscriber on your list. That’s a kind of rule of thumb for email marketing in general.

What could you do with an extra $4,562.5 per month?

Of course, you could do the classic things, like work less… pay down debt… save more for yourself or your family… reinvest to make still more money.

Those are all reasonable and respectable options.

But like I said at the start, let’s play a game.

What fun, unexpected, thrilling gifts to yourself could you spend and splurge $4,562.5 on each month? Just as a thought experiment?

How about this:

You could hire a personal chef to cook every meal for you and your family, day in and day out. Groceries, chopping, sauteing, cleanup, all included.

Rates for personal chefs start at around $150 a day. You might have to pay more if you live in London or LA, or if you want someone with Michelin-star experience. I don’t know, maybe just do the weekdays in that case, instead of every day?

Or take option 2:

You could get a membership at Carbone, a private club in NYC that allows you access to Carbone Privato, a members-only restaurant frequented by other members, such as Rihanna, Leonardo DiCaprio, and Jay Z.

Membership at Carbone is $30,000 per year, but I’m guessing you can break it up monthly.

Even if the monthly rate ends up a bit higher in total, it would still leave you money to travel to New York and afford a steak or two at Carbone Privato each month… while you toast Leo across the room with a glass of champagne, in that way he does in The Great Gatsby.

Or of course, there’s the third and final option:

You could simply go the Tai Lopez route, and lease a Lamborghini month by month. The question is, what color? Black? Yellow? Grigio Telesto?

A Lambo Galardo lease starts at $1,700/month. At that rate, you could just get two, so you don’t have to choose between your favorite colors. And you’d still have money left over for gas.

Maybe none of these is exactly what you would want to spend $4,562.5 on each month… but maybe I gave you some ideas?

If I did, this might help you make those ideas a reality:

Until this Sunday, 12 midnight PST, I am promoting Travis Speegle’s myPEEPS list-building course. In a nutshell, Travis shows you how to build your email list using ads, so you can put in $10-15 a day and get 10-15 subscribers out.

You can find out more about Travis’s course at the link at the bottom.

For now, I’ll just say I’ve personally gone through myPEEPS, and I will be following it myself to build up a new list I’ve started.

That’s why I am also offering a “Shotgun Messenger” bonus if you buy myPEEPS through my affiliate link below.

Basically, you can build your list while I build mine, and get my marketing feedback and copywriting input along the way.

I’ll ride shotgun alongside you as you implement the program Travis lays out in myPEEPS. I’ll shoot down any dangerous or distracting ideas that pop up out of the bushes… I’ll read the map if you feel you’ve lost the way… and I’ll help you protect the valuable cargo you are transporting — meaning the money to spend on ads, but more importantly, your enthusiasm and your will to keep going.

I will deliver the “Shotgun Messenger” part of this offer over the next month via Zoom and via Skool (already live for a group of people who signed up early).

If you must have the full, dry details of how this bonus offer will work in order to decide whether or not to invest in myPEEPS, then write me, and I will get the details to you.

Or if you want to find out more about the core offer, myPEEPS, and what it could do for you, and maybe your garage:

​https://bejakovic.com/mypeeps​

Announcing: Attentive human vending machine

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In Hangzhou, China, there’s a vending machine that sells live crabs. The machine has a 3x-your-crabs guarantee — if it ever spits out a dead crab, you will be compensated with three live ones.

Significantly higher up the prestige totem pole, there is the gold bullion vending machine in Dubai. It holds up to 520kg of gold, and prices are updated every 10 minutes via an Internet feed.

And then, higher still, all the way at the top, with diamond-level prestige, there is the attentive human vending machine.

That’s what I want to talk to you about today.

The attentive human vending machine takes in $10-$15 in coins or credit, and dispenses 10-15 attentive humans.

More specifically, it dispenses 10-15 readers for your email list.

You can then email these new readers, so they read whan you wrote… recommend you to other attentive humans… and buy from you when you choose to sell them something.

And if you like, you can go back to the attentive human vending machine whenever you like, even every day, and put in more coins and get more attentive humans out.

As you can probably guess, the attentive human vending machine is paid traffic. Ads. A system that takes in money, and gives you readers in return.

I’ve started a new list and I will start building it up via ads.

I will be following the how-to blueprint of a master list builder and media buyer I’ve had the good fortune to come across.

If you like, you can join me. You can build up your own list using the same process I will be following, and get my copywriting feedback and marketing input while you put your attentive human vending machine together.

I can tell you right now that the investment for this offer is $497.

That happens to be the price of the blueprint I mentioned above, the course that lays out the how-to of the master list builder.

Depending on your perspective, that means you can either invest $497 to tap into my ~10 years of professional copywriting experience, and get my help with your ad copy and landing pages, and get the how-to blueprint for free…

Or you can pay $497 for the blueprint, and get to work alongside me, and see how I do it, and get my help and advice, for free.

In either case, the way forward is to reply to this email and express your interest.

I’ll send you more details about how this project work. You can then decide if you want to join me… or if you’d rather go spend your money on a bunch of possibly dead crabs.

The next big business opportunity

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Yesterday I talked to my friend Will, who recently started writing a newsletter for a prediction market.

Prediction market?

You know… go online, and stake a little bit of money on the outcome of the U.S. presidential election, or the chance of war between Israel and Iran.

​​If your prediction comes true, you get paid, just like if you had bet on red and that’s how the roulette table ended up.

Will and I were spitballing content ideas for the newsletter. I told him to interview the “super forecasters,” the guys making the most right bets on the marketplace.

Turns out Will had already done that. He said that one of the top guys on the platform was making $70k per month forecasting the future.

So here’s my own forecast:

We will see a successful business opportunity offer in the next 6 months, featuring a “super forecaster” as a guru, telling you how to collect up to $2,333 each day, from the comfort of your own couch, by watching CNN and Fox News.

I realize I am perhaps influencing the future, and helping make it happen, by giving away this idea and sending it out to thousands of readers of this newsletter, many of who are marketers and offer owners.

But I really do think this has a unique shot to be successful.

Many business opportunities out there are clouded by the fundamental unfamiliarity of the core thing.

Commodities trading? VR content creation? Direct response copywriting?

“I don’t know… maybe it’s legit and maybe there’s even good money to be made there, but it sounds complicated. I don’t really get it.”

Compare that to real estate… or vending machines… or yelling at the TV.

Everybody can understand that. That’s why real estate and vending machines are bizops that have been around for a century or longer… and that’s why I think that future forecasting has legs as well.

Perhaps you’re wondering why I’m giving this idea away instead of running after it myself, since I think it’s so hot. It’s a fair question. My answer is long and distinguished, so I’ll save it for another email.

Meanwhile, if you are reading this newsletter, I can only assume you have already been pre-sold on the business opportunity that is copywriting, or at least on owning fundamental copywriting skills, whether you use them for your own business or for a client.

And so I have a little bizop brochure I’d like to show you. Here’s the top of the brochure, a quote by A-list copywriter Parris Lampropoulos, who only works on 2-3 projects each year, but still makes millions:

“So do what Gary says. You [will possess one of the greatest skills you can have as a copywriter]. And you’ll make lots of money.”

If you want to read the rest of this brochure, and understand what Parris is saying will make you lots of money, here’s where to go:

https://bejakovic.com/cr/

What a day to fly

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“Oh what the f—”

I arrived to the airport today around 8:45am to be faced with a giant, hideous snake, made up of people and luggage, starting at the check-in counters, folding in on itself a dozen times, and finally stretching its tail some hundred yards into the depths of the terminal.

I immediately made my way for the “last call” line. Even that took almost 45 minutes before I finally made it to the check-in counter.

​​I handed my id to the woman behind the counter. ​​She wasn’t interested.

“I need proof of your booking,” she said.

“What?”

“I need to see proof that you’ve bought a ticket.”

“The proof’s there in the computer,” I said. I helpfully pointed to her computer monitor for her.

She flipped it around so I could see. It showed a booting-up window. It was frozen.

“The computers aren’t working,” she said. “I need proof that you’ve bought a ticket.”

Maybe you’ve heard. There was some giant IT crash all around the world today. America. Australia. Europe. Hospitals. Banks. Airlines.

I produced proof of booking in the end.

​​And in return, I got a flimsy piece of paper, written out by hand, with my name on it and the code for the flight. That was my boarding pass today.

I won’t go into the details of all my adventures today.

Suffice to say, the situation was a huge mess, everywhere, all at once.

As I stood there at the airport, in a crowd of thousands of people, all of us burdened with luggage, all confused, all indecisive and yet unhappy to stay where we were, I thought that this was a little sampler of what Porter Stansberry has been predicting for 15 years or more.

“End of America.” Total social collapse. A world in which things stop working, and we’re suddenly exposed and helpless.

I don’t know if Stansberry’s predictions will ever come true.

But I do know that predictions like that always get attention.

Fear works. So does greed, if you can tie it into the fear, and make a claim like copywriter Gary Halbert once did:

“How You Can Profit From The Coming Stock Market Crash And Financial Blood-Bath That Is Going To Be Caused By Cash-Rich Drug Dealers And Other Criminal Scum!”

The thing is, fear and greed can be good at getting buyers. But they might not be very good at getting repeat buyers, the buyers who actually build a direct response business.

There has to be something more.

And to find out what that something more is, today I’ll invite you to read an essay that has been ringing in my head for years.

This essay explains why the “End of America” sales letter was such a huge success, when hundreds of similar sales messages, all making the same predictions and claims, didn’t even come close.

And this analysis comes from a man who should know, because he got the sales numbers of all these hundreds of sales letters, and he got the copy to compare. Plus, he’s a master copywriter himself, who has coached and guided dozens of other master copywriters.

If you’re interested in copywriting, at all, then this essay is worth a read:

https://www.markford.net/2019/12/09/

2 words to 8 figures

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Two years ago, I worked for a short while with a business owner who was simultaneously running three 8-figure direct response businesses.

He first started a Google ads agency getting leads for local bidnises. That grew to 8 figures a year.

Then he created a course teaching others how to start their own Google ads lead-gen agencies. That grew to 8 figures a year.

Then he started a publishing business, finding other good bidnis opportunities and marketing them using what he had learned with his own course. And I guess you can guess how big that grew.

All this was eye opening to me at the time.

This guy was reading the same books I was reading, He was talking the same language. He was using the same copywriting and marketing tricks and techniques. And yet, the results for him were three 8-figure business.

The fact is, I have no interest in running three 8-figure businesses.

Still, this made me realize the power of the knowledge I’m hoarding in my head and sharing in these emails. It also made me think I should think a little bigger.

Anyways, I wanna share one valuable thing with you that I learned during a call with this bidnis owner.

He marketed his course (bidnis #2 above) via YouTube ads. One of those ads got over 100M views.

As you can imagine, the ad made the usual promises of stacks of cash in your bank vault… never again having a boss… and walking barefoot on the beach in soft light.

But what about the actual deliverables?

Did the ad talk about those in any way? Did it describe the business opportunity to make people feel this was a real and achievable promise?

It did.

It did so using two words only.

Those two words were not “lead gen” or “ad agency” or “local business,” or anything like that.

Instead, the ad used two words that were completely unexpected. And yet, those two words sold the course and made the promise feel real and achievable in a way that none of those obvious phrases could have done.

You might know the business owner I’m referring to.

You might have seen his YouTube ads — in fact, odds of it are good, considering the reach his ads have had.

You might therefore know the two words I’m dancing around above.

But if you don’t know, or you just want to make 100% sure, or you simply want to hear me go into this topic in more detail, then you might like my upcoming Water Into Wine workshop.

During this workshop, I will tell you a magic formula for describing your offers in a way that makes them feel real and achievable.

This isn’t anything new.

Smart marketers, particularly direct marketers, have been doing this for 100+ years.

But I’ve helped my clients, when I had clients, do this for their own offers. I’ve also done it for some of my more successful offers.

And if you’d like to know how you too can do it, then here’s a bit more info on the Water Into Wine workshop:

===

Next Thursday, June 27th, I will host a little workshop with a few people.

I’m calling it the Water Into Wine workshop.

It will be all about a specific technique for repackaging and repositioning your offers so they sell better.

If you currently have an offer that’s not selling, this technique can start selling that offer for you.

On the other hand, if you have an offer that’s selling already, this technique can sell your offer more easily and for more money.

The ticket to join the Wine Into Water workshop is $197.

The workshop will happen live on Zoom, next Thursday, at 8pm CET/2pm EST/11am PST. It will also be recorded. So if you cannot attend live, you can still get your hands on this info and apply it to your own offers as soon as next Friday.

I’m not sure whether there will be a ton of demand for this workshop. In any case, I’ll cap the number of folks who sign up to 20 maximum.

Are you interested in joining us?

If so, just reply to this email.

I won’t have a public-facing sales page for this offer, and replying is the only way to get more info or get in.

Of course, if you reply to this email to express interest, it doesn’t oblige you in any way. I’m happy to answer any questions you might have and help you decide if this workshop is or isn’t right for you.

Future Pacing Club

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In 2019, FEMA concluded that there were only two kinds of natural disaster that could bring down the entire system everywhere all at once.

The first is a pandemic.

I’m reading an article about the second one right now.

I’m not sure if there has already been a financial promo around this topic, but it seems custom-made for it:

A small, remote laboratory, filled with elite scientists who all have ties to the U.S. military…

… mysterious, almost supernatural events — “electric fluid” seeping out from appliances, spontaneous fires bursting out, telegraph messages being sent via unplugged equipment…

… and of course, really big consequences. Like REALLY big. This isn’t “End of America” we’re talking about. This is “End of World.”

Stop me if you think that you’ve heard this one before.

I’m talking about coronal mass ejections and solar flares, or in one term, solar storms.

If you do write financial, and if this isn’t an idea that’s already been exploited, then maybe you can use it as a hook for a promo.

I don’t write financial copy, never have, and imagine never will.

But the article I’m reading did spark excitement and interest in me. Solar storms happen in 11-year cycles, from low to high. We are currently at the high, so you can expect major solar-related snafus between now and 2025.

And if a catastrophic solar storm doesn’t happen now, it might happen in 2035, or really any time between — because just like storms on Earth, solar storms don’t confine themselves just to storm seasons.

All this gave me an idea. I called this idea Future Pacing Club.

I personally enjoy finding out, researching, and thinking about current trends and what the future might bring.

It’s not just idle chin-stroking, either. This kind of info can be valuable – as marketing fodder, in spotting new business opportunities, or simply in knowing to stockpile cans of beans and tuna in anticipation for the hell that’s coming. (Actually, never mind about that last one.)

Of course, there’s only so many trends I will spot, and most of my interpretations of where the future will go will be limited or most likely wrong.

That’s why I had the idea for an exclusive club, to make this an activity shared among a few interested, smart, invested people.

So if 1) you work in marketing, if have your own business, or if you invest, and 2) if you’re interested in a place to get exposed to current trends and what the future might bring, then maybe such a club could be interesting to you too?

I don’t know. But if does sound interesting, reply to this email and let me know.

I definitely won’t create and run something like this just for myself. I would also want it to feel exclusive, intimate, and valuable.

I’m not sure yet how that might work. ​​

But if there’s interest, and the right kind of interest, then maybe something can come of this idea, and maybe it could be valuable and interesting for you too. The only way to know is to reply to this email.

In the words of Robert Collier:

“But remember, in the great book of Time there is but one word — ‘NOW'” — so drop your reply in an email now.

You are most probably a cat person

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Yesterday at 3:55pm, I stacked two books under my laptop for a more flattering camera angle, did one final check of my hair, and fired up Zoom.

I was doing a call with Kieran Drew for people who bought his High Impact Writing course.

​​This part of Kieran’s birthday bash series, where he interviewed five people who make their living by writing, including 8-figure course creator Olly Richards, email marketer Chris Orzechowski, and A-list copywriter David Deutsch. And me. ​​

The conversation with Kieran ran for more than an hour. I really enjoyed it.

I will tell you one bit that came up early, and kept coming up in various guises, because it’s probably relevant to you.

Kieran said how social media, in spite of the success it’s given him, drives him crazy.

​​I said how I, in spite of managing my little email business without the help of social media, get pangs of envy when I see how well Kieran’s doing thanks to Twitter and LinkedIn.

And so it goes.

I know agency owners who want to become high-ticket coaches. High-ticket coaches who want to become course creators. Course creators who want to start up an agency.

Legendary curmudgeon Dan Kennedy once summed it up by saying, “People are like cats. They always want to be in the other room.”

At this point, you might expect me to get all preachy and say, ​​”You gotta be happy with whatchu got… you gotta keep your nose down and persist at what you’re doing… you gotta stop yourself from getting distracted by the greenness of your neighbors lawn…”

But like another famous curmudgeon, William Shakespeare, once said, “There is nothing good or bad but thinking makes it so.”

There’s nothing inherently bad about the fact we’re always looking for new opportunities, improvements, or simply a change from what we already have.

It’s just a part of life.

And rather than saying that’s not how it should be, it makes more sense, to me at least, to accept it adjust to it. To be aware of the drive to go into the other room, to be selective about when you respond to that drive, and to realize that the same drive will most probably crop up even in that other room.

And if you want, you can start practicing that right now.

Because until tomorrow, Saturday, at 12 midnight PST, I have a special, free, other-room bonus if you buy my Simple Money Emails course.

The bonus is the “lite” version of Matt Giaro’s $397 course Subscribers From Scratch. It will show you how Matt grew his email list, with high-quality subscribers who paid for themselves, via little newsletter ads.

I’ve tried this strategy myself in the past, and it worked great for me. I got hundreds of new subscribers, and most often they paid for themselves on day zero.

So if you are sick of social media as a means of growing your list, or if you never wanted to get on social media to start with, then Matt’s course can show you a real alternative.

That said, this newsletter ad approach has its own downsides as well.

Like all other means of growing your list, it will require some work to set up.

Like all other means of growing your list, it will require some work to keep going.

And unlike many other means of growing your list, say Facebook ads or even social media, newsletter ads won’t ever get you tens of thousands or hundreds of thousands of subscribers.

But if you want to get a few dozen or a few hundred new subscribers at a time, and you want to get subscribers who actually read your stuff and buy your offers, then newsletter ads can be a good option.

And Matt’s course will show you how to do it.

Again, you get it as a free bonus if you get Simple Money Emails by the deadline, tomorrow, Saturday, at 12 midnight PST. Here’s the link:

https://bejakovic.com/sme/​​

P.S. ​​If you bought Simple Money Emails previously, this offer applies to you as well. So does the deadline.

​​You should have gotten an email from me with instructions on how to claim Matt’s Subscribers From Scratch Lite. If you didn’t get the email, then write me and I will sort it out.

My ex doesn’t know what she wants, but she sure knows what she doesn’t want

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I have this friend. Actually an ex-girlfriend. We’ve been friends for 15 years after breaking up.

I talked to her yesterday on the phone. As usual, she’s having problems at work.

“I feel so stuck,” she said. “I think I should go get an MBA in entrepreneurship.”

Huh?

Bear with me for a brief moment while I run through my ex’s troubled work history. I promise to give you a valuable takeaway as a result of it.

My ex graduated some 15 years ago with a master’s degree in economics. Such a degree prepares you to do absolutely nothing in life. I know, because I too graduated with the same degree.

In spite of the worthless economics degree, my ex managed to get a job at General Electric, in what was effectively another graduate program.

After a few years of that and a few years off to raise a kid (not mine), my ex decided she wanted to change careers.

So she went back to school to study UX design. After graduating with her second master’s degree, she started working as a UX researcher.

She’s been doing that for the past several years, in a series of maybe a dozen jobs.

In each job, she very quickly discovers this is not what she had imagined. And within the first week or two, she starts planning and scheming to do something new, different. Now it’s an MBA in entrepreneurship. Anything, as long as it’s not what she’s doing now.

That’s the valuable takeaway I promised you. It’s a powerful sales principle.

It applies to most all of us. Definitely to my friend… definitely to me… probably to you and most probably to your customers.

That sales principle is that people can see with much more clarity and intensity what they have and do not want, rather than what they do not have but do want.

One consequence of this:

Rather than spending a huge amount of time coming up with clever positioning and sales arguments for your offer, it’s often much better to simply position what you have as NOT what your prospect is doing now.

Example:

My Copy Riddles program. It’s not a copywriting course in any traditional sense. It’s not good information. It’s something else.

For more info on this training program that’s unlike anything you’ve seen before:

https://bejakovic.com/cr/

Learning from hecklers and refunders

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Comedian Norm MacDonald once started a standup show when a heckler in the audience yelled out:

“Hey, you’re not very funny!”

The crowd, all of whom where there to see Norm, started booing the heckler. One guy yelled, “Toss the asshole out!”

Norm calmed the crowd down. “Now hold on,” he said. He wanted to understand what exactly happened. And he started talking to the heckler.

“So you go, ‘I’m gonna pay money to go see this dude…’ I want to understand what exactly happened. At some point in your life, you thought I was funny.”

The past couple days, I promoted Andrew Kap’s book, 3 Words I Used To Sell 100,000 Books. I even gave away a couple free bonuses to people who bought that book.

A lot of people took me up on the offer. They wrote in to say thanks for turning them on to Andrew’s book, and to ask for the bonuses I had promised.

Among all these people was one guy who first wrote me with proof of buying the book and then, before I could reply with the bonuses, wrote me a second message to say:

===

I gave back the title, I’m sorry. Didn’t really apply to me. Don’t want to scam you for the bonuses.

Sorry, really like your stuff though.

===

It’s standard daily email operating procedure to shame people who refund stuff or who say they can’t get value out of a valuable offer. It’s even common to toss them off your list.

But I thought, good on this guy for realizing eventually this doesn’t apply to him… and even more so for having the decency to write me and say so.

Still, just like Norm, I told myself, I want to understand what exactly happened here.

My email went out at 8:34pm.

My reader read my email and got excited. He bought the book immediately. By 9:00pm, he got the confirmation email from Amazon, forwarded it to me, and asked for the bonuses. Even though, as he realized over the next few minutes, this book or the bonuses or the promises didn’t really apply to him.

How exactly does this happen?

Clearly, the promo nature of my email had something to do with it. The deadline… the disappearing bonuses… the exciting, opportunity-like promises of it all.

But here’s the point, the message from this email:

Those things — deadlines, bonuses, exciting promises — are rooms in the house of persuasion. The house itself is built on a foundation. And that foundation is either stable and strong, or shifting and weak.

The foundation is trust. In my case, trust built up by daily emailing.

That’s how people find out in the first place about offers I create and deadlines I set. That’s how they get excited about the disappearing bonuses I announce and exciting promises I make.

Getting people to trust you like this is nothing mysterious or difficult.

It’s just a matter of consistency.

Like I said, in my case, that’s via daily emails. For years now. And though my offers change, and daily email topics change, and even my own attitudes change, there’s still some consistent core that people can rely on and trust.

You can do the same.

The longer you do it, the better. But it doesn’t have to take years to build up trust. It can be done in months, weeks, days, or sometimes even hours, if you say the right things.

But it all starts with saying something, and then doing so again, in some regular, consistent way.

My introductory offer — the least expensive course I offer — is an introduction to writing daily emails, called Simple Money Emails.

I’ve used the techniques in this course to write quick emails for clients that made lots of money.

But more importantly, I’ve used them for myself to create long-running relationships that lead to trust, engagement, and urgent sales like the above.

If you’d like to find out how you can do something similar, then take a look here:

https://bejakovic.com/sme/