A while back, I was listening to Dean Jackson’s More Cheese Less Whiskers podcast.
Dean, as he often does, was talking about marketing for local businesses — chiropractors, dentist offices, lingerie shops.
Says Dean, rather than discounting your services or products, simply give away gift cards. This preserves the perceived value of your offer, and yet lowers the barrier for people to try it out.
I’m sharing this in case you also pull teeth or straighten spines or sell purple panties.
But useful ideas like this not much use unless you put them to work.
And so, let me lead by example and try out Dean’s idea right here and now.
My cart software doesn’t have native support for gift cards, the way you might have at a local Target, with a total balance that gets decreased with each purchase.
But I’ve hacked it a bit and created the three following “gift cards”:
BEJAKOGIFT1
BEJAKOGIFT2
BEJAKOGIFT3
Each one of these gift cards is worth $30, one time. You use the gift card by inserting it into the “Have a gift card coupon code?” slot on any of my order pages. Once the $30 is used up, it’s used up for good. (Try one of the other two gift cards, maybe they still have money on them.)
Incidentally, $30 is just what a month of my Daily Email Habit costs. So if you’ve been curious about Daily Email Habit, and if it could help you start and stick with daily emailing, you can now try a month on me via one of the gift cards above: