Autoresponders

Email copy secrets that turned $27k in sales to $540k

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Two years ago, I got up on stage to give a talk at Rob Marsh’s “The Copywriter Club IRL” event in London.

I gave a GREAT talk.

I know, because I was there, and I was glowing with self-satisfaction afterwards.

There was just one problem. Another speaker clearly outshone me.

He was more dynamic (the guy’s a former stage mentalist and comedian).

Plus, while my talk was about my usual psychology & influence waffle, his talk was about how he changed up his email copywriting strategy and went from selling $27k of his flagship info product to selling $540k of that same product, to the same audience.

I myself was sucked in. I mean, I can imagine selling $27k of a single info product to my list because I’ve done it with multiple products. But there’s a big gap from that to $540k. How could email copy possibly make such a difference?

I took furious notes during this talk, 8 pages’ worth.

Of course, I never did anything with the notes, but that’s really on me. I don’t use autoresponder sequences with my list, and specific, archetype-targeting autoresponder sequences were the mechanism that Kennedy, for that is the name of the mentalist-turned-marketer I’m talking about, used to go from selling $27k to selling $544k.

I recently connected with Kennedy in an online mixer group.

We reminisced a bit about London.

And then, Kennedy offered to put on the same training again, online instead of from the stage, for people on my list.

I said, absolutely.

You can sign up for this training for free below, if you like.

It will be live and will happen next Monday, September 22, 2025, at 9pm CET/3pm EST/12 noon PST.

There will not be a replay.

And yes, inevitably, there will be something for sale at the end.

You can choose to buy that offer, when it is made, if it makes sense for you… or you can just choose to come for Kennedy’s high-energy, valuable training, which others paid $450 to hear in London.

If you’d like to sign up, and if you’d like to attend when the time comes:

https://bejakovic.com/kennedy

Stale autoresponders

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A personal confession:

I’m a compulsive salad buyer. I buy those prewashed and precut bags of mixed greens, and I stack them in my fridge. I eat them too, but not at the speed that I buy them at.

This often means that, like this morning, I’ll peek into an already opened bag of salad and evaluate critically whether it’s too wilted to consume. Meanwhile, other, perfectly fresh, new bags of salad sit in my fridge, waiting until they too become old enough and unfresh enough to deserve my attention.

Do you maybe sense an analogy in the making? Something to do with marketing? Well, here goes:

On last week’s Write & Profit coaching call, I asked one question to three of the five people who are in that group. The question was:
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​”What’s the strategy behind your autoresponder?”

There are good reasons to have an email autoresponder. And then there are bad reasons.

One bad reason is, “Everybody says I should.” Another bad reason is, “Because it’s a functionality of my ESP.”

Here are a few of the problems I saw with the autoresponders among my coaching students:

#1. They were out of date. They did not represent the current philosophy or positioning or main offers of the person writing.

#2. They were not as good as their more recent emails.

#3. They did not feel fresh or real, because they were not fresh or real.

#4. They did not allow new subscribers to get to the most current and exciting offers.

If you have nothing else to eat in your fridge but wilted salad, then that makes your choice of dinner easier.

Likewise, if you don’t write fresh emails, then having a stale autoresponder is better than sending no emails at all.

On the other hand, if you are writing fresh emails, then you need to have good reasons for also having an autoresponder.

And in the absence of such good reasons, it’s better to just throw the old salad, I mean old emails, out, and serve up what’s fresh and new.

Fresh and new is not hard to do. And if you want my recipe book for fresh emails, on demand, take a look here:

https://bejakovic.com/sme