I saw a video just now of a baby koala that somehow mounted a small dog, thinking the dog is its mother.
The dog keeps turning around in confusion, trying to get this thing off its back.
But the baby koala (aka joey) holds on for dear life and stays put, regardless of how much the dog spins and frets.
Such a cute video.
In fact, koalas as such adorable animals.
Or are they?
Because while reading the comments of the koala video, I came across an apparent koala expert, reddit user u/jonthecloser, who shared some shocking facts. Such as for example:
1. Koalas have one of the smallest brain-to-body ratios of all mammals, and they are immensely dumb as a result (they will literally starve to death even when surrounded by food)
2. When a koala joey transitions from eating milk to eucalyptus leaves, it has to first nuzzle its mother’s anus to retrieve the appropriate gut flora
3. In some areas, over 80% of koalas are infected with chlamydia, which makes them incontinent
4. Male koalas often engage in rape, that is, non-procreative sex with unwilling females
The koala expert wraps it up by saying, “Koalas are stupid, leaky, STI riddled sex offenders. But, hey. They look cute.”
Whaddya know. You learn something new and dispiriting every day. And that brings me to my point:
If you are writing daily emails to your prospects or clients, you don’t need to have something monumental to say.
In fact, it’s better to say something slightly surprising or new about a familiar thing.
Even if it’s not immediately related to what you’re selling.
Think koalas and email copywriting.
Speaking of which, if you need some help writing shocking, amusing, and sales-generating emails, then I have just the right cute offer for you. Go here to check it out: