Risk Reversal Archives

Yesterday I wrote that inside the Royalty Ronin community, which I’m promoting these days, there are 300+ success stories.

Today, I decided to leaf through some of them.

I found one from 11 days ago that got me juiced, so I want to share it with you.

The case study runs for 8 pages in a Google doc. I won’t retell the whole thing. Here, with all the dogmatism of brevity, are 9 highlights from this case study:

1. A business owner is running $1k a day in ads, and is breaking even on day 0. Great, right?

2. Not so great. Cash flow is tiiiight. The business owner is juggling money between accounts. Any sudden new expense could sink the business. Business owner says:

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Over the last six months though, we significantly depleted our cash reserves [dialing in the sales funnel to break even], and we were at the stage where it’s like, every dollar we spend on advertising was like having our back against the wall with no buffer. If I mess this up, I stop buying ads for a while.

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3. A Ronin knocks on the business owner’s door and makes a Ronin proposition*:

“Let me make you look good to your audience, do all the work, and maybe make you some money. If I make you money, you can give me a cut.”

4. Business owner agrees. “There was no real downside for me,” he says later. “Like, if it didn’t work, it didn’t work.”

5. Ronin creates a new $1k offer* out of the business owner’s existing assets. Business owner says about it:

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And you came up with this offer, which was the same offer I sell for $200 with a couple of extra bonuses, bundled in with a couple of other things, and an onboarding call.

It’s more than our low ticket offer, but not much more.

And you’re selling it for $1,000.

I looked at this $1,000 offer you came up with, and thought, Wow, that’s a great deal.

But it’s the same thing we sell for $200. But it was $1,000. But it still sounded like a great deal because you’re good at creating blockbuster offers.

===

6. Ronin writes copy for emails* and FB posts* (I’m guessing again repurposing existing content). There are no sales calls* for the business owners to handler, even though it’s a $1k offer. There’s no sales page* either. All the sales are handled by the Ronin via email* and DMs*.

7. 9-day email promo*. 49 sales at $1k. $49k in revenue.

8. The $49k in revenue is split between the business owner and the Ronin, negotiated the easy way*.

9. Business owner says at the end:

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The result was magic. That is a whole month’s worth of revenue in a week.

Can we do it again? And how quickly can we do it again? If we can do this again in three months, I’m right on with it. It was a great experience right the way through.

This has been one of the easiest, best, and smoothest business transactions.

I never knew [Ronin] before this offer but I have a lot of respect for the man.

I wish him the best and would love for him to get a lot of business out of it because he’s done the right thing for us.

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If you wanna read the full details of this case study, you can find it inside the Royalty Ronin Skool group. Just search for “[Case Study] The One That Started It All (BEAMER).”

And if you want to do something similar, either in your own business, or for a partner, including one who doesn’t even know you today, then:

All the bits above I marked by * are things that are taught inside Royalty Ronin…

… both inside the actual community via case studies like these…

… and also inside the bonus trainings offered, such as Phoneless Sales Machine (no sales calls or even sales pages for big-ticket sales)… BEAMER (finding and negotiating partnerships like above)… Big Ticket Email Mojo (err, about emails and promos for big-ticket sales)… and Passive Cash Flow Mojo (for coming up with great offers).

That’s where the Ronin above learned these skills.

That’s where you too can learn them, and apply them, and help other people with them, and make money for yourself as well.

If you’d like to get started today, Royalty Ronin has a free one-week trial, which you can take advantage of here:

https://bejakovic.com/ronin

P.S. If you’ve already signed up for a trial of Royalty Ronin via my link above, forward me the welcome email — the one with “Vroom” in the subject line.

I have a small but growing bundle of bonuses, including my Heart of Hearts and my Inspiration & Engagement trainings, which are waiting for you as a way of saying thanks for taking me up on my recommendation.

This morning, I saw a chocolate Labrador run up to a couple at a streetside cafe.

The couple — a man and a woman — were sitting in the sun and having coffee and sandwiches.

At first, I thought the dog knew the couple. He frolicked around them, wagged his tail excitedly, and let them pet him.

But it turned out no. This was their first-ever meeting.

The dog’s owner came up, leash in hand, apologizing to the couple, and tried to collect the dog.

The lab evaded the owner. He ran to the other side of the table. And then he put his entire head on the actual table, right next to the sandwich the woman was eating.

The woman started to laugh. She wagged her finger and in a mock-educational tone, she told the dog, “La confianza mata!” Confidence, as in trust of others, kills. I’m not 100% sure, but I think she slipped the dog a little piece of jamón from her sandwich as the owner yanked the beast away.

Maybe there’s a persuasion lesson in there?

Maybe. Let’s see.

Dogs trust strangers instinctively.

Humans don’t.

“Confidence kills!” That’s what we tell ourselves, our kids, and even those same dogs, though we can’t beat it out of them.

This lack of confidence is a problem, particularly if you want strangers to trust you and to do as you want.

Solution:

Do as the dog did.

Trust people first. Even if they are complete strangers.

This is what master persuaders, the ones who have persuaded thousands or even millions of strangers, have found to work the best. In the words of one such master persuader, Claude Hopkins:

“Ask a person to take a chance on you, and you have a fight. Offer to take a chance on him, and he might slip you a piece of jamón.”

And now, can I ask for your help?

The fact is, I don’t have any offer to promote today. Maybe even tomorrow.

So if you’re okay with it, can I ask you a rather personal question? Here goes:

What’s one thing on your todo list for today that you’re dreading?

It can be big or small. Important or trivial. The only thing that counts is that you’re not looking forward to doing it.

Let me know. Maybe I can figure out or find a solution to help you get rid of this troubling todo item. Thanks in advance.