Licensing

Sell a copywriting “mini-mentorship” in a box

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A copywriter who recently finished my Copy Riddles program (not sure he wants me to share his name) wrote me a couple days ago and said:

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I want to share a quick story, so you understand the true impact Copy Riddles has had on me.

I’ve been wanting mentorship for over a year to know I’m heading in the right direction, and getting better at what I do. It’s why I took an in-house copywriter role with the hopes of having a senior mentor me. Alas, after all the promises, I was just used to handle multiple roles.

So, I made the decision to quit, and do my own thing — properly this time. But in my last few weeks at the company, I came across you (through Parker Worth), and you know the story there, I shared it briefly on one of the calls.

But another reason I bought CR, was I hoped it would act as a “mini mentorship.” Now — 10 or 11 weeks later — I can tell you that CR delivered exactly that. The calls really helped put things in perspective. And it’s just refreshing to finally get what you’ve been searching for.

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I have been selling Copy Riddles since 2021, and have had a good number of people go through the program.

I’ve had lots of nice testimonials come in about the quality and usefulness of Copy Riddles. And I’ve also had a few people, like the copywriter above, write in with greater praise, about how the course had some unexpected impact on their career.

I’m telling you all this because yesterday I made an unusual offer:

I’ll sell you the right to sell Copy Riddles yourself and keep all the money.

There are a lot of copywriting offers out there in the world, but there aren’t a lot of great offers.

Copy Riddles is one of the great offers, both because of the results it delivers to customers (see above), and because of the baked-in sellability of the course (see the sales page for that).

And now, if you like, you have the opportunity to sell Copy Riddles yourself.

If you have your own list, you can sell Copy Riddles to your list and keep all the money from every sale you make, from here till eternity.

If you want to create a little cold traffic funnel, and put some lower-ticket items up front, and then use Copy Riddles (a $1k course) as the “main course” that makes it likely your funnel is breakeven or better on day zero, you can do that — and keep all the money.

If you already have lower-ticket copywriting offers, and you want to put a proven higher-ticket upsell behind them, you can put Copy Riddles into your upsell flow — and keep all the money.

Or of course, if you are an enterprising guy or gal who is not afraid to reach out to others who have lists, cold traffic funnels, or offers that are in some way related to Copy Riddles, you can partner with them so they provide the flow while you provide a valuable new offer — and split the resulting money with them, however the two of you agree on it.

Along with the right to sell Copy Riddles and keep all the money you make, I will also provide you with the marketing that has sold this course for me in the past — emails, copy angles, social proof, and promo ideas that have worked.

If you’re interested, hit reply, and we can talk in more detail.

Sell Copy Riddles yourself and keep all the money?

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This morning, I got a message from “the largest copywriter in the Netherlands,” Robin Timmers. Robin writes:

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Well, I’ve just finished Copy Riddles.

I have spent a lot of $$$ on copywriting training and books and programs and stuff…

But there is nothing like Copy Riddles.

Really.

I think the way you’ve designed the program is 10/10.

(Try/Write > Insight/Learn > Try/Write again > Increase copywriting IQ points > Repeat.)

The stuff you teach is 10/10, yet it is simple as hell to understand.

Even in the last bonus rounds, where most programs will probably have some throwaway-and-lame-insights to share, you’ve actually managed to give me an EUREKA moment by reminding me that, well … you want to write your bullets based on the market awareness and sophistication too.

For some reason I have never ever thought of that, yet it is a crazy good and persuasive thing to do.

Go figure.

I can honestly say that Copy Riddles is a must-have for anybody new to copywriting, or who already considers themselves, like I do, a good enough copywriter to earn good money with it.

I’ll 100% go through it again. 🙂

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I’ve had a few other folks who just wrapped up Copy Riddles in the past week say good things about the experience.

I thought this would be the perfect time to run a little promo for Copy Riddles… except I remembered that during the last promo, back in July, I (wisely) announced I will not be running any more Copy Riddles promos this year.

Still, it’s a shame to let nice testimonials and case studies go to waste.

So rather than trying to sell you Copy Riddles, I want to see if you want to sell it yourself.

I tried doing this once before, a few years ago. I didn’t really know what I was doing back then, and so my idea got bogged down in indecision and uncertainty.

My offer today is basically this:

I’ll sell you the right to sell Copy Riddles yourself and keep all the money.

If you have your own list, you can sell Copy Riddles to your list and keep all the money from every sale you make, from here till eternity.

If you want to create a little cold traffic funnel, and put some lower-ticket items up front, and then use Copy Riddles (a $1k course) as the “main course” that makes it likely your funnel is breakeven or better on day zero, you can do that — and keep all the money.

If you already have lower-ticket copywriting offers, and you want to put a proven higher-ticket upsell behind them, you can put Copy Riddles into your upsell flow — and keep all the money.

Or of course, if you are an enterprising guy or gal who is not afraid to reach out to others who have lists, cold traffic funnels, or offers that are in some way related to Copy Riddles, you can partner with them so they provide the flow while you provide a valuable new offer — and split the resulting money with them, however the two of you agree on it.

Along with the right to sell Copy Riddles and keep all the money you make, I will also provide you with the marketing that has sold this course for me in the past — emails, copy angles, social proof, and promo ideas that have worked.

If you’re interested, hit reply, and we can talk in more detail.

New licensing marketplace

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Over the past year, I’ve gotten excited by the idea of licensing intellectual property, which I got turned on to by Travis Sago.

On the surface, licensing IP looks a lot like an affiliate promotion of an info product:

* You license the right to promote somebody else’s info product, such as a course

* You then sell that product to your own list, or to a list you control

* You get paid some or all of the sale price for the products you manage to sell, while the creator of the thing gets paid the rest

But licensing also has several advantages over familiar affiliate sales. For example, if you license the right to promote somebody else’s product, you typically:

1. Can bundle that product (with your own stuff, or with others’ products) and sell the bundle instead of the standalone product

2. Can put the offer inside your own funnel as an upsell, and sell it as a frictionless and congruent one-click addon at a time when people are already “in buy”

3. Can collect money today, as opposed to getting paid weeks or months later (particularly relevant if you’re running ads to your funnel)

… all of which you cannot do if you’re simply driving traffic to somebody else’s sales funnel.

And those are just a few of the benefits of licensing over affiliating.

Of course, licensing also has a shortcoming that affiliating doesn’t have.

Affiliating, at least in the world of online marketing, is a familiar model. Lots and lots of businesses publicly offer affiliate programs, and large and proven marketplaces like Commission Junction and Impact and in the last resort Clickbank exist to bring together affiliates and offers those affiliates can promote.

In contrast, for licensing, you gotta reach out to potential partners yourself… explain and persuade them to work with you… strike custom deals… and do all this one-on-one. Few businesses advertise they will license their info products to you even if they might be open to it, and no marketplaces exist to facilitate the thing.

Until now.

Well, maybe.

The news, at least news to me:

Russell Brunson, the guy behind funnel-building software ClickFunnels, is launching something called OfferLab.

At first blush, I thought OfferLab is just a new affiliate marketplace. But no.

OfferLab is in fact a new licensing marketplace, or something like it.

It allows you to create your own custom funnels where you plug in other people’s offers… or to make available your own info products for others to use in their own funnels. I don’t know exactly how flexible this is, but from what I’ve read it sounds to me it offers the 1-3 benefits of licensing I listed above.

Last night, I signed up for OfferLab myself to look around.

Even though OfferLab is only in launch, or prelaunch, there are already a bunch of offers inside. I imagine that’s because of Russell’s control of ClickFunnels, which will provide a steady fire hose of automatically added licensable offers to OfferLab, in addition to any other offers that people add if OfferLab as a platform actually takes off.

Right now, OfferLab is free to sign up for and, as far as I can tell, to use, both as an offer owner and as an affiliate/licensee.

I have no idea whether this thing will take off, but it is something legitimately new, and it does offer to solve a legitimate problem in the world, and that’s the clunkiness of making licensing deals.

If you’d like to try out OfferLab (again, free, at least right now), and maybe find a new way to promote your own info products… or to find new products you could sell, upsell, and bundle with other stuff:

https://bejakovic.com/offerlab