What’s the Spanish word for “different”?
I don’t speak Spanish. But here’s a trick:
When a word in English ends in “ent,” you can tack on an “e” at the end. More often than not, you get the right Spanish word.
So try it now.
Tack an “e” onto “different.” You get “differente.” And that’s how the Spanish and about 200 million South Americans would say it in their own tongue. Same with persistente, permanente… you get the gist.
With a few simple rules like that, an English speaker gets around 3,000 words in Spanish for free.
Not bad. Definitely enough for basics of conversation. Also more than most adult language learners ever manage to memorize.
I learned about this in a teach-yourself-Spanish course called Language Transfer. This course is available for free online. But if it wasn’t… everything I just told you would be a hell of a thing to put into a sales letter to promote and sell this course.
Because demonstration is the most powerful form of proof.
And if you can demonstrate to your prospect that he’s already on his way… then much of his skepticism and doubt will disappear.
By the way, this is not limited to language learning only.
As just one example, there’s Gene Schwartz’s famous “BURN DISEASE OUT OF YOUR BODY” ad. It ran successful for over 20 years. I’m sure that part of its success was that, under subhead three, it gives you an exercise you can try for yourself. “Sit or stand, with your hands simply extended in front of your chest…” You will feel the energy flowing, and your heart getting stronger.
One final point:
You don’t need to give away the farm. Just give your prospect a tiny success, right there on the sales page. If you can do that, you will burn objections out of his mind. What’s going to be left is an innocent and pure desire to buy your product… and find out what else it can do.
Ok, now for business:
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