A-ha moment that makes millionaires out of creative workers

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HER: Started at age 28 with a net worth of $88k. Worked first as a writer. Then as a photographer. Each year, managed to save a bit more. Now, 10 years in, makes a steady six-figure income, still doing consumer photography. Net worth is $1M+.

HIM: Started at age 34 as a freelance artist. Net worth of -$39k. (Yes, $39k in debt. Lots of fancy trips and partying, and not a lot of income.) Switched to a salaried position while continuing to freelance. Now, five years in, has a net worth of $673k.

A few days ago, I read the financial independence journey of a husband and wife team. Their stats are above.

How did a photographer make a million in 10 years? And how did an artist go from -$39k to +$673k in 5 years?

Well, it was some of the usual. Work and budgeting and avoiding foolish financial bloodlettings.

How depressing. Was there anything else? Anything more inspiring? Yes. From the wife:

“I was exercising the same skill set, but applying it to an industry where they valued it and paid much more for it. This was the a-ha moment that really helped propel my professional life forward, (and later helped my husband as well).”

I’m telling you about this a-ha for two reasons:

First, because I think this idea is genuinely powerful.

I once heard marketer Greg Rollett say how he sold Internet marketing advice to broke musicians… $27 at a time. Then Greg took the same information, repackaged it so he was selling it to lawyers. He made $2700 now, for the same product. And my guess is he actually sold more units at $2700 than at $27.

So whether you’re a copywriter or a marketer, evaluate whether there aren’t people who would pay you 5x, 10x, or 100x for the exact same work you’re doing now.

That’s reason one.

Reason two is that the above story, about the husband and wife team, was part of presentation I gave last night.

The background is that, over past year, I wrote daily emails to two large lists. With each email, I promoted various affiliate offers and in-house products of the ecommerce company I’ve been working with.

Our best month in terms of email profit (not revenue) was over $70k. Typical days were between $1k and $2k. It all came from sending an email a day to each of these two lists.

And because this was secondary work, and there was a bunch of other copy to write as well, I had to make these emails as easy and quick as possible. Which is why I came up with a very streamlined process to stamp out these emails each day.

And when marketer Igor Kheifets asked me to speak to members of his mastermind, it was this process that I went through in detail. That was the presentation I gave last night.

So here’s the deal:

I’ll share the recording of this presentation with you, if you like, and if you take me up on my free GrooveFunnels offer.

In case you haven’t been reading my emails over past two days:

I’m trying to get you to sign up for free account to GrooveFunnels.

And if you don’t know GrooveFunnels, it’s a marketing funnel software like ClickFunnels. Except if ClickFunnels is an iPhone, then GrooveFunnels is a tin can with a length of string coming out the bottom.

So why am I pushing you to try it out? And why am I even willing to bribe you into signing up?

Well, I’m counting on some reckless person out there going one step further, either today or in the future.

Because GrooveFunnels is free for three sites if you sign up right now. But a premium lifetime license, for an unlimited number of sites, is not free.

In fact, the premium license is expensive. I know, because I bought one myself last week.

You might say I’m reckless or even foolish. After all, Groove is still a half-baked product, full of glitches and bugs.

It’s a gamble I am willing to take. My reasoning is that GrooveFunnels, while only functional now, will get good soon. And a premium lifetime license to Groove, at the price I got it at, is still a fraction of what just a year of ClickFunnels would cost me. But it’s not clear how much longer this will last.

Anyways, you don’t have to make the decision about a premium license now. Or ever.

Because you can sign up to GrooveFunnels for free, without a credit card. So look at it this way:

In the worst case, you do nothing with your free GrooveFunnels account.

In the best case, you get at least a 3-website license for a service that will one day rival ClickFunnels. This is potentially worth hundreds of dollars a month to you, when Groove starts charging a monthly fee.

And maybe you can use your free Groove sites to test offering your products or services to entirely new niches… ones that might pay you 10x or 100x what you’re getting paid now.

Or maybe you can use the simple email system in my presentation to promote some affiliate stuff in a new niche. (Groove will soon have an email service also, and you will get it if you sign up for the free account today.)

So that’s my pitch. Nothing to lose, and maybe something good to gain.

If you’re in, sign up for the free Groove account at the link below. Then forward me your confirmation email, and I’ll send you the email marketing presentation. Here’s the link:

https://bejakovic.com/groove

A red hot deal on a pain in the ass product

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At the start of this month, a few days before I launched my Copy Riddles program, I naively decided to make some changes to the sales page.

I’d gotten testimonials back from people who had gone through the test round. I just wanted to paste those in.

So I opened up my page builder and —

It looked like the fridge scene in Ghostbusters. The one where Sigourney Weaver opens her fridge, and instead of shelves with salami and cheese, she sees a vortex of evil energy and a demon hound growling, “Zuuuul.”

I immediately closed down the page builder and pretended like nothing happened.

After a few moments, I carefully opened it up again. I peaked in.

“Zuuuul,” I heard the hound say again.

My sales page had completely collapsed. All the text, supposed to flow from top to bottom, had gotten crushed down and was running to the right, off the page. The images were piled on top of each other. It was unreadable and unusable.

Yesterday, I mentioned GrooveFunnels. That’s the new marketing funnel software looking to compete with ClickFunnels.

Well, I built the sales page for Copy Riddles using GrooveFunnels.

My reasoning was this:

I know how to build a webpage. That’s easy.

But what I don’t know is how to build an order page and upsell pages… how to connect to payment processors like Stripe and PayPal… how to integrate all this with affiliate tracking so I can get other people to promote my stuff and become a millionaire in the process.

I’m sure there are tech solutions for all these problems. But I didn’t feel like researching them. And I didn’t feel like paying hundreds of dollars a month to try them out, especially since Copy Riddles is still a small and experimental project for me.

So I went all in on Groove. It does everything. Builds your webpages…. creates the sales funnel… processes payments… handles affiliates.

It sounded great.

The reality of course was a mess of supernatural proportions. Lots of glitches, confusing design, and a vortex of evil energy in my fridge.

And yet, like I said yesterday, I’m actually recommending GrooveFunnels. If you are a marketer or copywriter, and you expect to ever need a new site for a project, I believe it makes sense to try GrooveFunnels out. Here’s why:

1. My sales page ended up working just fine. In fact, it fixed itself, or the little Groove elves working behind the scenes fixed it. In fact, whenever I contacted the elves with questions or requests, they were very responsive and helpful.

2. Even though simple stuff (like changing the size of a headline) was almost impossible in Groove, the hard stuff (like handling affiliates across different pages) was instant. All the stuff I didn’t know how to do came ready to go out of the box.

3. Groove is free to use. Did I mention that yet?

Fact is, Groove is a huge project. Along with the page builder and the affiliate stuff and the sales funnels, they are also working on an email service and a shopping cart and membership site software.

And since they are working on a million things in parallel, everything is full of glitches and bugs.

But those bugs are getting worked out. Groove as a project is very hot and growing. Money is being poured into development.

And one day, or so I hope, Groove will be a stable, reliable platform, which actually gives you all you need to run a business online.

So that’s why I say it makes sense to try Groove out. And to do it now.

​​Because Groove won’t always be free, but it still is. There are no restrictions on the free program, except you can only use Groove for three websites max.

The only thing is they put an ugly black bar at the bottom of your site, saying “This site was built with Groove Funnels.” But if you sign up for a free Groove account today, and forward me your confirmation email, I will even tell you how I got rid of the ugly black bar on my site, while still being on the free Groove account.

Oh, and I will give you something else too. But this post is running long, so I’ll tell you about that tomorrow, when I finish my Groove promotion. (Or you can find out today, by sending me your confirmation email.)

​​For now, if you’d like to try out Groove, here’s where to go:

https://bejakovic.com/groove

Name your own price: how about free?

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In 1998, Priceline went from nothing to being worth $23 billion. They did it thanks to radio ads starring William Shatner and ending with the famous appeal:

“Priceline. Name your own price.”

In 2010, Fiverr launched. Their basic appeal was fixed freelance services, all for just $5. No need to haggle, negotiate over scope, or pay a lot. Fiverr went public in 2019, and is worth a little over $7 billion today.

Eventually, both Priceline and Fiverr backed off from their original appeals. You can’t name your own price on Priceline any more. And most services on Fiverr will cost you much more than a fiver today.

But those initial appeals were powerful. They made those companies worth billions of dollars.

Why?

What was so good about those two original appeals?

Direct marketer Fred Catona, who ran those Priceline ads in the 1990s, said that Priceline’s appeal was an “empowering statement.”

People felt in control, Catona argued, because they could name their own price. And so they took action and jumped on the Priceline website.

There might be something to that.

But Fiverr’s appeal was just the opposite. No control. Not only could you not name your own price… but you couldn’t even name the service you wanted. Five dollars. Fixed services off a menu. Take it or leave it.

And like I said, both appeals worked great.

So here’s my feeling:

Both Priceline and Fiverr appealed to simple greed.

“Name my own price? Hell yeah! I’ll take a ticket to Maui for $10, please!”

“$5 for an email sequence? Hell yeah! I’ll become an Internet marketing millionaire without doing any work!”

So my takeaway for you is to come up with new packaging for “cheap.” It might make you a billion dollars. Or 7. Or 23. And you don’t have to keep making the same “cheap” appeal forever.

Speaking of which:

There’s a new marketing funnel company in town, aiming to rival the $2B-valued ClickFunnels. The upstart is called GrooveFunnels.

GrooveFunnels does everything ClickFunnels does… and more. But while ClickFunnels costs hundreds of dollars a month to use… GrooveFunnels is free. For up to three websites… and for now, until they grab their share of the market.

Can you say cheap?

Of course, with cheap comes a whole host of headaches. I’ll tell you about a few of them tomorrow. And I’ll also tell you why it still makes sense to try out GrooveFunnels… and to even pay to get lifetime access for it, for more than three websites. Hell, I’ll even give you an incentive to do it.

But that’s tomorrow. For now, if you want to find out more about (FREE!) GrooveFunnels, here’s the link:

https://bejakovic.com/groove

Conflict produced this legendary ad — do you know it?

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“We’ve spent a fortune,” screamed the red-faced exec, “but this damn thing still won’t sell! What the hell am I paying you people for?

The gray suits around the table hung their heads.

The time was 1911.

The executives at Colliers Publishing had heard an incredible idea. It came from Harvard University President Charles Eliot.

Eliot said any man could get a world-class education in 15 minutes a day, just by reading a few books. All the books could fit onto a 5-foot shelf.

So the Collier’s people asked Eliot which books exactly… and Dr. Eliot’s Five Foot Shelf was born.

Collier’s ran ads in their own magazine to get leads for the Five Foot Shelf. The ads talked about the joy and satisfaction of owning and reading great books. They featured the Harvard coat of arms.

​​And yet the damn thing wouldn’t sell. It looked hopeless. But it turned around, by accident.

Advertising man Bruce Barton had to fill some empty advertising space. So he flipped open one of Dr. Eliot’s great books and landed on a picture of Marie Antoinette in a rickety peasant cart. He ripped the picture out. And he scribbled the headline above it:

“This is Marie Antoinette riding to her death. Have you ever read her tragic story?”

According to Barton, Marie Antoinette outpulled the old “joy and satisfaction” ads 8-to-1. She kept running successfully for years, and helped sell hundreds of thousands of copies of the Five Foot Bookshelf.

This shows the power of a dramatic snapshot. This is a great way to start your sales letters, advertorials, and even emails.

Of course, that’s not the only good thing Barton’s ad has going for it.

The whole thing is full of copywriting and marketing tricks which worked in 1921… and continue to work in 2021. It might be worth taking a look and seeing how many you can spot.

And if you’d like to do that, I’ve tracked down a copy of Bruce Barton’s original Marie Antoinette ad for you. You can find it below. And if you’d like more occasional trips down 1911 marketing lane, you can sign up for my email newsletter here.

The vulnerability myth

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Ron was waiting in his wheelchair, looking up the stairs.

The necklace he had just bought was wrapped up on the table in front of him.

Finally, he saw her.

She was coming down the stairs, laughing and talking to another man.

At the bottom of the stairs, she kissed the man on the lips and grabbed him by the crotch. She then noticed Ron from the corner of her eye.

Ron quietly pulled the wrapped present off the table.

The woman came over. “We get married today?” she chuckled.

“Oh yeah, yeah,” Ron said. “That would be great.” He slumped down in his wheelchair. And he wheeled himself away.

That’s a scene scene from Oliver Stone’s Born on the Fourth of July. It’s a fictional look at the real-world horrors that paralyzed Vietnam vet Ron Kovic went through, both during the war and after.

I thought of this scene today when I heard yet another recruiting pitch for the cult of vulnerability. “Wear all your hidden handicaps on your sleeve,” the cult leaders say, “and people will love you for it.”

I want to offer you another point of view. It’s a simple formula:

Charisma = Power + Liking

I read that a long time ago in a book called The Charisma Myth. It’s stuck with me ever since.

It’s why a brutal, undefeated knight makes hearts beat faster with small acts of chivalry…

But why a vulnerable “nice guy” with flowers and gifts gets a pat on the head, at best.

Good news is, there’s a way out.

For example, at the end of the Oliver Stone movie, Ron speaks to a crowd of millions. People hang on to his every word. They absorb his anti-war message. And they applaud and cheer him.

But here’s the crucial point:

This only happens after Ron and a bunch of other vets make a scandal at the Republican National Convention… after they storm the convention hall… and after they get on TV.

So my pitch to you is to work on your power and your authority first.

​​Once you’ve got em in buckets, then bare your stories of self-doubt and failure.

​​People will listen then… they will feel good about following such an effective and yet human leader… and they might even love you for it.

In other news:

I’ve got an email newsletter. Full of effective marketing and copywriting ideas, and occasional personal stories. In case you’d like to sign up, here’s where to go.

A new way to cook up ads that entice and reward your prospects

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A few years ago, a friend of my dad went for vacation on a touristy Adriatic island. It was high summer. Ripe fruits and vegetables were drooping off branches and vines everywhere. It smelled and looked wonderful.

So he sat down at a little family-run restaurant. He ordered a meal, hoping for a taste of the local bounty.

His meal came. And sure enough, it had a side dish of mixed vegetables. Except…

The vegetables turned out to be tiny diced carrots, corn, and zucchini… straight from the freezer aisle of the local supermarket.

My dad’s friend called the restaurant owner over to his table. She was a large, lusty woman.

“Excuse me madam,” he asked her, “is this also what you eat at home?”

The restaurant owner looked at the plate of frozen veggies with contempt. “Of course not!” she said.

My dad’s friend stood up. “So why do you think I should eat it?” And he walked out of the restaurant.

A reasonable reaction. And yet, I often find myself in the position of the contemptuous restaurant owner.

After all, a part of my job is to help my clients cook up ads. I get paid well to do it.

But if somebody showed me one of my client’s Facebook or YouTube ads and asked me, “Is this also what you also eat at home,” I’d pull back in disgust. “Of course not!” I’d say.

So let me tell you about a different way to cook up ads. It’s something I heard recently from marketer Maxwell Finn.

Max looks very young. But he has already launched and sold several million-dollar ecommerce companies. He also co-founded a Facebook ad agency with Kevin Harrington of Shark Tank. He’s behind the Facebook ads of big corporations like 3M and sexy products like the Joe Rogan-backed Alpha Brain.

So Max shared his new way to create ads that entice and reward your prospects. Ads that increase engagement, shares, and sales. Ads that, Max says, your prospects enjoy consuming.

Sounds impossible?

It’s really not, as long as you do a bit of research first.

Not competitor research. Not product research. Not prospect research.

In fact, not a type of research I’ve ever done. But I’ll change that going forward. Because as Max says, and I believe him:

Cook up ads like this and your prospects will dive in, spoon in hand… instead of pulling away with suspicion and disgust.

Perhaps you can guess what kind of research I’m talking about. After all, it’s painfully obvious in hindsight, even though I never thought of it myself.

In any case, if you’d like to find out for sure, you can find it in this month’s issue of Steal Our Winners.

As you might know, I plug Steal Our Winners regularly in this newsletter. That’s because:

1) I think it’s an incredible source of great new marketing ideas each month, and

2) Because I bought a lifetime subscription a while ago, so I have a stake in proving that was a wise decision.

In other words, I’m not impartial in recommending Steal Our Winners. The good news is, you don’t have to get as committed as I did.

Because you can test out Steal Our Winners for yourself, and I believe still watch Maxwell Finn’s segment from this month, for a grand fee of one (1) dollar. So if you’ve got a dollar, and you’re curious about a new way of cooking up delicious ads, here’s where to go:

https://bejakovic.com/sow

Split-brain persuasion

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Imagine a table in a science lab. At one end is a man dressed in jeans and a T-shirt, smiling and looking around. At the other end is a scientist in a white coat, holding a clipboard.

“I’ll ask you some yes-no questions,” the scientist says. “But don’t answer me in words. Instead I want you to point to YES or NO on this board here. And for each question, I will tell you which hand I want you to point with. Makes sense?”

The other man nods.

“Let’s start then. Right hand: are you at Caltech right now?”

The man points to YES with his right hand.

“Left hand: are you a woman?”

The man points to NO with his left hand.

“Right hand: is chocolate your favorite ice cream flavor?”

YES.

“Left hand: are you asleep right now?”

NO.

“Ok… here’s a more personal question. Right hand: do you believe in God?”

The right hand points to NO.

“Left hand: do YOU believe in God?”

The man’s left hand flies to point to YES. Because the left side of this man’s body, and the right side of his brain, are believers. But the right side of his body, and the left side of his brain, are atheists.

The crazy thing is, this experiment really happened. And so have many other related experiments.

They were all done on patients who had their corpus callosum cut. That’s the bridge between the two islands of your left and right brain hemispheres.

People with a cut corpus callosum do just fine in normal situations. But in a lab setting, you can tease out that they have two brains… two personalities… and two different consciousnesses inside their skulls and skin.

In a person with a normal corpus callosum, these two parts somehow merge. But my guess is these split-brain conflicts remain in all of us, just hidden beneath the surface.

Anyways, now that I’ve told you about the man who might be going to both heaven and hell, here’s the point of today’s email:

According to split-brain research, the right side of the brain responds to images, humor, surprise, and metaphors…

While the left side of the brain responds to facts, argument, consistency, and logic.

So you’ve got to both SHOW and TELL. Because you don’t want the two sides arguing with each other beneath the surface. It might sink your message.

And here’s another tip:

If you’ve tried and failed to persuade somebody before… even though you have a good point… then you don’t need better logic.

The left side is happy hearing the same sound logic over and over.

But you do need a surprising new presentation. It doesn’t have to be logical. It just has to be dramatic. How dramatic? Ideally, heaven-and-hell-type stuff.

Did you find this post enlightening? If you did, then use your left hand to click here and sign up for more ideas and images like what you just read.

Free sample: Why you are not “bombarded with information”

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Yesterday, I started reading a book called Metaphorically Selling. It looks promising, but…

The first chapter is all about the NEED for metaphor in sales and marketing. Here’s the gist:

“There is nowhere you can turn to escape the barrage of pitches vying for your attention and your disposable income. Twenty five hundred bids for our attention bombard us daily, from the television, the radio, the newspaper, the …”

How many times have you heard the same “bombarded with information” argument? I guess each marketing book, course, and seminar has to make it at the start, like a doctor putting a stethoscope around his neck to look professional.

I can tell you this:

This argument didn’t make me nod my head in agreement. Instead, it made me think of a talk that copywriter Richard Armstrong gave at AWAI bootcamp. Richard said:

“Nowadays it makes no more sense to say we are bombarded with information than it would be to say that a fish is bombarded with water. No, a fish is swimming in water. He’s living in water. He’s breathing water. To a very large extent, he’s actually made of water. And so it is with human beings and information.”

I probably heard Richard’s talk 3-4 years ago (it’s up on YouTube). I only listened to it once.

And yet, this one idea, that we are like fish swimming in an ocean of information, has stuck with me ever since. It pops up in my mind whenever I hear the cliche claim about being “bombarded by information.”

And if you take a moment to think about what I just said, you will find a recipe for messages that stick with your prospect for years… that pop up in his mind regularly… and that he shares with others, like I just did with you.

But if you don’t want to take the time to figure out the recipe, don’t worry. I’ll write more about it in a book I’m putting together. You can consider the above a free sample of that.

Anyways, the reason I watched Richard’s talk is because I read his own free sample book. And I was so impressed.

Richard is what you might call an A-list copywriter. His free sample book is a collection of his most successful and interesting ads. Along with his funny commentary.

And the best part? Richard’s free sample book is completely different from everything else out there.

Perhaps you don’t believe me. Or perhaps you’re curious. In either case, if you’re the type of person who wants to check things out for yourself, you can take a look at the link below.

But before you go, in case you’d like to take a daily swim in the ocean current that is my email newsletter, you can do that here.

And here’s the link to Richard’s free sample book:

https://www.freesamplebook.com/

They tried to bury this information… but I believe it

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Here’s a sneaky story about the things they don’t want you to know:

Back in 2013, the European Union wanted proof that online piracy hurts sales of movies, books, and computer games. So they had a big study done.

The 300-page study was complete in 2015. It was then used for a second academic paper by two European Commission members, which came out in 2016.

The conclusion of that second paper was that piracy hurts movie sales by about 4.4%. “Our findings have important implications for copyright policy,” said that second paper.

The thing is, nobody ever saw the original 2013 study. It was never published. Not nowhere. Not until 2017.

​​That’s when Julia Reda, the Pirate Party member of the EU Parliament, got her hands on the missing study. And she published the results on her blog.

“With the exception of recently released blockbusters,” the 2013 study said, “there is no evidence to support the idea that online copyright infringement displaces sales.”

Hold on a second…

So was the EU hiding this study… so they could cherry pick results that fit their desired “important implications for copyright policy?”

It sure sounds like it. Sneaky governmentses, right?

But here’s the bigger truth in all this:

I found out about this yesterday. An article about it was published in an online tech news site. It then went viral on a news aggregator.

But this story has been public since 2017… and yet we’re talking about it now, in the middle of 2021. There’s something there.

As you probably know, if a bit of information is scarce, we tend to value it more. “Long-lost study from 2013” piques our curiosity. But maybe not all that much, and not for all that long.

However, if that bit of information was suppressed, we tend to value it much more. “Long-lost study from 2013 that the government worked hard to bury.” That’s something worth discussing even years later.

“Fine,” you might say. “But I kind of knew that already. It sounds like the lead of every health VSL ever.”

All right. But let’s see if you knew this:

Bob Cialdini’s Influence lists a bunch of evidence that censorship doesn’t just increase desire for censored info…

But censorship also increases belief in that information. Even if you don’t actually see the information.

For example, I haven’t read the original EU study about piracy. Come on, it’s 300 pages. Who’s got time?

But I believe the conclusions. Why else would the EU try to censor it? I bet a bunch of people on that news aggregator thought the same, and that’s why this story went viral.

My takeaway for you is this:

Desire and belief are really two sides of the same coin.

Whether you’re using specificity… or a new mechanism… or even secrets… if you juice up one side of the coin, the other side gets bigger too.

And I’ve got evidence to prove it. Evidence nobody has seen before. I hope to publish it one day soon… if they don’t get to me first. If you want to read that secret report when it comes out, here’s our underground communication channel.

It was a bright cold day in April…

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It was a bright cold day in April, and the clocks were striking thirteen.

I frowned. I bared my teeth. Two hours had passed since I sat down to write.

But I still hadn’t finished the email. All I had was a bunch of research and half-starts.

How much more time would I waste? Suddenly, ice water ran down my back. The deadline, I thought. It’s so soon.

Now I’ll be honest with you:

Writer’s block is not something I ever suffer from.

But I do suffer from writer’s fiddling… writer’s lack of focus… and writer’s doubt, which turns into writer’s backtracking.

I’ve found a few ways to manage these writer’s conditions. They don’t always work.

But thanks to a reader named Lester, I’ve now found a new way also. It works for writer’s block, too.

The technique comes from a marketing guy called Roy Williams. Williams gives it to you in three easy steps:

1. Randomly force upon yourself a dramatic opening statement BEFORE you know what you’re going to write about. [My tip: Google “weird opening sentences in books” and take the first result that comes up.]

2. Look for the defining characteristic of that statement.

3. Think about what you want to sell. Use the defining characteristic of the statement as the angle of approach into your body copy.

That’s it? Yep. I tried it. It works.

But here’s the thing that really gets me:

Williams performs this act on stage. He asks for a bunch of strange or shocking opening sentences. Then he brings a bunch of business owners up. He asks them what they would like to sell more of. And then he uses the process above to come up with cool ads for those business owners, right on the spot.

People think it’s magic. They even accuse Williams of planting stooges in the audience to set up the act.

But then Williams explains how to do this trick. It’s just what I told you above. It’s something anybody can do. But Williams says, nobody ever does it.

That’s the thing that really struck me. Because it reminded me of something I read early on in my marketing education. Fortunately, it came so early that it actually made an impact. Here’s the intro to it:

I’ll tell you something: This issue of my newsletter is going to make a lot of my readers very uncomfortable. Why? Simply because I know the difference between winners and losers and, in this issue, I’m going to put the choice right dead square in your face. I’m going to give you an extraordinarily simple set of instructions and, if you do what I say, your chances of becoming extremely prosperous are going to be magnified by a factor of at least 1,000!

But most of you are not going to follow these simple instructions. I know that already from past experience. And I even know already the reasons you’re going to give for not doing what I suggest. These are the same reasons everybody (including me) nearly always gives for not doing something which will make our lives better.

Does that make you frown or bare your teeth? Well, if you’d like to read more, and find out how to 1000x your chances of becoming extremely prosperous, before the clocks strike thirteen, here’s the rest of that thing:

https://www.thegaryhalbertletter.com/newsletters/aslz_winners_losers.htm

(And if you want to subscribe to issues of my own newsletter, for free, you can do that here.)