Make ’em laugh and take their money (a resource for you)

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“And you know what?” George Wallace says with a twinkle in his eye. “I want them to bring back smoking on these airplanes.”

A few people in the crowd yell, “Yeah, yeah.” But they’re getting ahead of themselves. Because George isn’t pro-smoking:

“I was one of the first people said, ‘Get rid of smoking.’ Now I want them to bring that smoke back!”

The crowd chuckles and wriggles in their seats with anticipation. They know something good is coming. They’re ready. So George gives it to ’em:

“I had no idea what this smoke was covering up! People are releasing odors on these airplanes—”

The crowd erupts with laughter and applause. Meanwhile I hit pause. And I stare.

I’m not great at writing funny. I’m trying to get better, because it’s a valuable skill. As Dan Kennedy put it, “Make ’em laugh and take their money.”

So I spend my lonely Thursday afternoons watching old comedy specials. And while the crowd is laughing, I put the video on pause and I stare at the screen. Like a mule, staring at a barn door, trying to discover the secret of how to make the door handle work, and how the farmer does it so easy every day.

But there’s a problem with a mule like me imitating a farmer, I mean a comedian, like George Wallace.

Comedians have a lot of live-show advantages. The audience comes in a good mood… ready to laugh… and triggered to laugh when they hear others laughing. Plus the comedian can mime, do voices, roll his eyes.

You’ve got none of those advantages when writing.

That’s why funny writing is so rare and so elusive. And that’s why I’m always on the lookout for funny writers.
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So today, I want to tell you about a writer who’s got it. In fact, a copywriter.

I could pump him up because he’s got endorsements from big-name marketers and copywriters. Like Ramit Sethi. And Drayton Bird. And even a guy named Andrew Campbell, from the Harmon Brothers Ad Agency, which makes those funny and viral video ads.

But forget that.

Instead, I could pump him up because he is the biggest copywriting thing on an entire continent. An improbable feat.

But forget that, too.

Instead, I could pump him up because he’s sufficiently controversial to get himself banned from large corners of the Internet. And you might be curious to see what’s up.

But no. Forget all of that. And instead, I suggest you check out this copywriter only because he succeeds in writing funny, day after day, in the context of selling.

You might know who I have in mind. Or you might not.

In any case, if you liked this email, you might like his emails also.

And if you didn’t like this email, you might still like his emails, because he does humor in writing much better. And maybe he can show you how to do it too.

So in case you’re curious… then start wriggling in your seat with anticipation… and get ready for something good here:

https://persuasivepage.com/

Growth, infinity, destiny (plus an early-bird sale)

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I once wrote a list of 10+ ways to inspire people. Each way came from a piece of copy that made my heart beat faster and my breathing quicker.

On occasion, I still come across a new way to inspire, one I haven’t noticed before. For example, take a look at this section of an old sales letter:

No man can read Wells’ without realizing that the whole purpose of existence is growth — that life is dynamic, not static. That it is ever moving forward — not standing still. That electricity, magnetism, gravitation, light, are all but different manifestations of the same infinite and eternal energy in which we ourselves live and move and have our being.

Wells gives you an understanding of your own potentialities. You learn from it how to work with and take advantage of the infinite energy all about you. The terror of the man at the crossways, not knowing which road to take, is no terror to the reader of Wells. His future is of his own making. For the only law of infinite energy is the law of supply. The ‘life-principle’ that formed the dinosaur to meet one set of needs and the butterfly to meet another is not going to fail in your case. You have but to understand it — to work in harmony with it — to get from it what you need.

This copy was selling a book called The Outline of History. The Outline of History! How boring can you get?

And yet, the copy above is inspiring. At least to me. So I asked myself why.

My best answer is that it talks about growth, infinity, destiny. About massive and awesome forces, and how they are inside us and all around us.

These aren’t ideas I see discussed in sales copy a lot today. (The sales letter above was from 100 years ago.)

Still, growth and infinity and destiny might be worth keeping in your inspiration quiver… and pulling out on occasion when you have a tough and woolly beast to bring down.

For example:

Have you thought recently about the pulsing, never-stopping growth of the entire world of commerce? How the interconnected mesh of billions of human beings, doing deals, all across the globe, is constantly expanding? And how money — the trillions of dollars and euros and yuan out there — is just a measure of the action and reaction you can motivate in other people?

I’ve thought about it.

And that’s one of the reasons I’ve decided to work as a copywriter. So I can learn to motivate action in other people… and to do it at an almost unlimited scale.

And in that vein, I have an offer for you today.

Starting next week, I will be promoting my Copy Riddles program, because a new run of this program will kick off on September 20.

As you might know, Copy Riddles gives you the fundamental and unavoidable rules of how to motivate action and reaction in other people.

How to get them bothered and unsettled with desire…

How to get them to lie awake at night, puzzling over the paradox and intrigue you’ve put in their heads…

How to quiet the critical devil on their shoulder, which is whispering in their ear that your offer can’t possibly be as good as it sounds.

So if you like, you can join Copy Riddles next week to find out all that stuff. As I said, I will be promoting Copy Riddles all week long, at full price.

Or you can choose to join Copy Riddles right now. For a 29.1% discount off the official price. Just head to the page below, and apply the coupon code GROWTH&INFINITY at checkout. The price will adjust automatically.

This offer is only good until tomorrow at 9pm CET. You can think of it as my way of saying thank you for your reading this post now, all the way to the end.

So if you’re ready to start working in harmony with the great pulsing law of human desire… and to get from it what you need, from here till eternity, at a 29.1% discount… then here’s where to go:

https://bejakovic.com/cr

The real heroes are dead

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“As a soldier, Rick Rescorla served in Vietnam, where he earned a Silver Star, a Bronze Star, and also a Purple Heart. When he returned home, Rescorla landed a job as Head of Security for Morgan Stanley. And as you’ll soon see, in many ways, he was the best investment Morgan Stanley ever made.”

I’ve gotten interested in writing financial copy. So as the first step, I started watching financial promos while I eat lunch.

I got going yesterday, with a Stansberry VSL. The hook is the story of a U.S. Army vet named Rick Rescorla… who, the VSL tells you, could end up having an “enormous impact on you, your family, your money, your savings and investments.” And then it leads to the bit about Morgan Stanley and its best investment ever.

“This story sounds familiar,” I said.

“An Army vet… going to work on Wall Street… as Head of Security… where did I read this before?”

I typed a few words into Google. And yep, there it was. First result.

For many decades, the recommended bathroom reading material for copywriters was The National Enquirer. At least so claimed Gene Schwartz, who said:

“That’s why I say that the required medium for you is all the junk magazines in the United States. I would go out tomorrow and get a subscription to The National Enquirer and read every single word in it. That’s your audience. There are your headlines. There are your people and their feelings.”

But the Rick Rescorla story didn’t come from the National Enquirer. So I’d like to give you a different magazine recommendation as new required reading.

I’m talking about The New Yorker.

It’s a snob magazine. If you’re writing sales copy, it’s unlikely to reflect your audience or their feelings.

And yet I recommend it.

Because the New Yorker and its writers manage to dig up obscure stories… find the fascinating implications… and create drama through substance rather than form.

Stansberry’s Rick Rescorla hook came from The New Yorker.

And it’s not the only one.

If you’ve been reading my emails for a while, you know I’ve written about Dan Ferrari’s Genesis sales letter. It tripled response over the control and sold out the entire stock of Green Valley’s telomere supplement.

Dan’s sales letter kicked off with a snapshot. A secret meeting of Hollywood stars and Silicon Valley millionaires… gathered in a Malibu Beach cliffside mansion… to listen to a Nobel-winning scientist reveal her breakthrough research on doing away with death and old age.

That story was true. And it also came from The New Yorker.

“All right Bejako,” I hear you saying. “You almost have me convinced. Two examples is good. But where’s your third example? Don’t know you all copywriting proof comes in threes?”

You got me. I only have the two examples above to give you.

If that’s enough of a pattern for you to work with, then start scanning The New Yorker and checking if some of their stories could be used for your hooks.

And maybe you will be my third example one day… or maybe I will be, because it’s what I’ll start doing.

In any case, if you’d like to read why Rick Rescorla was the best investment Morgan Stanley ever made, follow the link below.

But before you go, consider signing up for my email newsletter, which serves you up with a daily idea or recommendation for improving your marketing or copywriting.

And now, here’s the tight, fascinating, and moving New Yorker article about Rick Rescorla:

https://www.newyorker.com/magazine/2002/02/11/the-real-heroes-are-dead

Introducing: Watershed beliefs

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I was chatting to a friend in January of 2020. He spends too much time online and is a bit of a hypochondriac.

“Have you heard about the new corona virus?” he asked.

“Oh no, here we go,” I said. “Where did you read this?”

“CNN, just today.”

“Figures,” I said. “I’m sure they will blow it up into a new swine flu by tomorrow.”

Today I’d like to introduce to you the idea of watershed beliefs. For example:

That time in January 2020 was the first time I’d heard of corona virus. It’s colored my whole corona experience since… all the stories, stats, and recommendations I’ve heard and read. To the point that as of today, September 6, 2021, I’m still not vaccinated against covid19.

Had my first experience with corona been different… say, had my mom gotten a mysterious flu-like illness around that same time… wound up in the hospital… had severe complications for weeks… and spent months recuperating… I would probably feel very different about everything that has happened over the past 18 months.

That’s how watersheds work.

Early on, it’s easy to channel a few drops of water down one side of the mountain or the other.

But once water collects into rivulets… streams… and eventually rivers… it becomes dangerous, hard, or even impossible to manage or divert.

And so it is with beliefs.

There are certain moments when it’s easy to influence or form people’s beliefs around a certain topic.

Those turn into watershed beliefs.

But if you find yourself downstream from those moments, you have a dangerous, hard, or downright impossible task.

“Not very inspiring,” you might say.

Fine. so here’s the inspiring bit.

In many situations, it’s possible to go upstream to identify and attack the watershed belief itself. This can be an easy way — and often the only way — to alter the course of a powerful torrent of downstream thoughts and action.

For example, if somebody could truly convince me that news sites like CNN are not a bunch of circus monkeys that fanned and continue to fan corona fears for their own ends… maybe I would question much of my own beliefs about corona.

(But that’s a bit of a tall order. I just saw today that for the first time ever, the majority of Americans, specifically 58%, agree with me that “journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations.”)

You’re welcome to try to change my mind about the media. But your efforts are probably better spent on identifying your prospect’s watershed beliefs… and then finding ways to attack those. You’re likely to have more luck there.

But what if your prospect’s watershed beliefs are also too hard to change?

Well, then you’ll have to create a new watershed downstream. And divert at least some of the thoughts and actions of your target audience in a new direction… the direction you want.

What are your current beliefs about signing up to my email newsletter? If you’re not set against the fact yet, I’d like to suggest you try it out. You get daily ideas about persuasion, marketing, and copywriting… to maybe change how you see these topics.

In case you’re interested, you can sign up to try it out here.

One of the greatest direct response mysteries of all time

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“Jesus, that looks frightening.”

There are many cosmetic dentists in the town I’m staying in. Some of these dentists advertise.

So there’s a billboard down the road, and it shows a pretty girl, with perfect teeth, smiling brightly at the driver-by.

​​And then closing in on both sides of the girl’s face… approaching her like monstrous tentacles of an unseen krakken… are various dental instruments of torture — drills, picks, mirrors, and suction tubes.

Every time I pass this billboard, I shudder. It seems to be such a full-on advertising miss.

I guess they tried to associate dentistry with beauty and happiness. They wound up doing just the opposite — making a bright and happy smile look frightening. But who knows, maybe it works?

In any case, it brings to mind one of the greatest direct response mysteries of all time, at least to my mind. Because here’s a quote from Claude Hopkins, the grandfather of direct marketing and the author of the book Scientific Advertising:

Show the bright side, the happy and attractive side, not the dark and uninviting side of things. Show beauty, not homeliness; health, not sickness. Don’t show the wrinkles you propose to remove, but the face as it will appear. Your customers know all about the wrinkles.

In advertising a dentifrice, show pretty teeth, not bad teeth. Talk of coming good conditions, not conditions which exist. In advertising clothes, picture well-dressed people, not the shabby. Picture successful men, not failures, when you advertise a business course. Picture what others wish to be, not what they may be now.

We are attracted by sunshine, beauty, happiness, health, success. Then point the way to them, not the way out of the opposite.

Can this be true? But it’s got to be, right?

After all, Claude Hopkins didn’t have opinions about advertising. He had hard results — scientific advertising — based on keyed ads. The idea back of an ad either sold, or it didn’t.

But hold on. We know today, from equally scientific advertising, that the story of a fat woman humiliated at a ritzy clothing store…

T​he image of a frightened and injured dog, loose on a busy highway…

T​he snapshot of a man walking into a shopping mall, killing three people, leaving his shotgun on the counter, and walking out…

W​e know these are all are powerful ways to make a sale. Or at least my clients and I know.

Because those were all stories I used to start emails, advertorials, and sales letters. And all of them worked many times better than bright, happy, and attractive alternatives.

So what gives?

Has human nature changed so much in the last 100 years?

Or was Claude Hopkins wrong in reading the data he was getting?

Or was this just a classic case of a marketer saying one thing about his marketing… but doing another?

I don’t know. If you do, I hope you will enlighten me about this mystery. And if you’re into direct response mysteries, you might like my scary email newsletter about marketing and copywriting.

No meddle! Only help

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I thought the cartoon above was funny when I first saw it, years ago.

But it’s been popping up in my mind in many situations ever since.

I realized this cartoon is profound. Because these three simple panels show real fundamental truth, not just about dogs, but about people, too.

A truth about so many situations in life.

When you have one thing…

And you also want the other thing. But you can’t get the other thing without letting go of the thing you already have.

And if somebody offers you the thing you want…. at the cost of the thing you have… you react.

“No meddle! Only help”

For example, this is my explanation for what I talked about in my post yesterday, of why so many people reflexively hate advertising.

People might want the thing you’re advertising. Six-pack abs. A million-dollar paycheck. Total self-acceptance.

But they’re not willing to let go of the ball they are gripping between their teeth. The ball that holds their self-image… their feeling of control… their sense of meaning and consistency in their lives.

I’m not sure how to end this post, except to tell you to keep the cartoon above in mind, the way I’ve done for years.

And when you see people retreating from you, even though you have something they really do want…

Realize that, like dogs, human beings are conflicted. So take the attitude of the adult who can give them what they want… without making them feel they are losing something else as they get it.

And if you want regular other ideas to help you influence people, at no cost to your self-image, feeling of control, or your sense of consistency in life… then you might like my regular email newsletter.

“Raping of our night skies”: A growing problem for marketers

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“Fuck this guy and fuck his raping of our night skies. Fire him into the fucking sun. Billionaires are a planetary cancer.”

That was a tweet written by one Alan Baxter a few weeks ago. Thousands of other people wrote equally outraged Tweets, while a few had deep Tweet-thoughts like this:

“can you just ask him to do something abt climate change @Grimezsz”

@Grimezsz is the Twitter handle of Grimes, the Canadian singer and musician.

And the “him” in the Tweet above is Grimes’s boyfriend and well-known planetary cancer, Elon Musk. How quickly things change:

For many years and until what seems like yesterday, Musk was loved and celebrated by the mass mind.

His Tesla electric cars made it sexy to take smoke-billowing gas guzzlers off streets.

His Hyperloop concept promised a cool way to travel far without the environmental costs of airplanes and airports.

And his SolarCity company brought clean energy to hundreds of thousands of homes across America.

So what changed? Why the sudden outrage towards Musk?

What did he do to make his personal brand plummet… and to make people forget all about his solar energy company… and his electric cars… and his minimal-impact human gerbil tubes?

As you can imagine, it took something big.

It took a cardinal sin.

It took for Elon Musk to get into advertising.

Because the tweets above, and thousands like them, came after Musk announced his plans to put a “billboard satellite” in space.

In reality, Musk’s space billboard will be something like a 4-inch-by-4-inch TV, floating among all the other tin cans miles away from the surface of the Earth. It will be invisible from the ground. It certainly won’t rape anybody’s night sky.

And yet, people hate the idea of a billboard satellite. And they hate Musk for working on it.

Because, as you may have noticed, many people have an allergic reaction to advertising. And the numbers of the afflicted are growing.

You can see it in the blowback to Musk’s space billboard plan.

You can see it in the bubbling anger over online tracking and targeted ads. (Which, if anything, people should welcome, because it makes advertising more relevant to their needs, habits, and interests.)

And you can see it in the reports of big-name direct marketers, who say skepticism and indifference are rising, while conversion rates are dropping year after year.

So I’d like to suggest to you that this is a big problem.

And one way or another… if you are doing any kind of marketing, advertising, or proactive selling… and unless you want get out of business and go work for the federal government… then I’d like to suggest you have to face up to this problem and find ways to deal with it.

You can back away… and make your sales softer and more indirect.

Or you can get confrontational… and turn up your sales pitches while mocking those who object to your trying to run a business.

Or you can use subtle psychology to strike some sort of middle ground. That’s my preferred approach.

But whatever your preferred approach, you have to start thinking about it. And you have to start acting on it. Because if there is one thing that the growing numbers of people who hate advertising react to… it’s new advertising, which is just like the old stuff, only done a little bit better.

So that’s all. Except:

Would you like to know more about subtle psychology and how to use it in your marketing? You can get it in regular drips if you sign up to my email newsletter here.

The copywriting knack that so many lack

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“Thousands of sales have been lost, millions of dollars worth of business have failed to materialize, solely because so few letter-writers have that knack of visualizing a proposition — of painting it in words so the reader can see it as they see it.”
— Robert Collier, The Robert Collier Letter Book

This entire week, I’ve been promoting my “Win Your First Copywriting Job” workshop, which kicks off tomorrow. This is the last email I will send to promote it before I close the cart down tomorrow at 6pm CET.

So rather than letting a single possible sale fly out the window like a loose dollar bill in a gust of wind, let me paint a few pictures in your mind:

First, the picture of you nodding with understanding as I explain how I regularly won 4- and 5-figure copywriting jobs… with a 3-sentence application… and a few targeted samples of my work.

Then the picture of you sitting at your laptop… crafting your own targeted samples… having a lightbulb moment… and working it into your copy.

Then me looking over your shoulder in virtual space, and saying, “I like this part a lot, and here’s how to make this part even better.”

Then you nervously clicking “Send” to email your application and samples to this amazing-sounding copywriting opportunity, which seems out of reach, but you never know…

And finally, your heart beating as you read a reply that says, “Hey thanks for applying to my job. I loved the samples you sent in. It seems like you could be the perfect fit. Do you have time to get on a call tomorrow to talk in more detail?”

That is, imagine all of this IF you choose to take me up on my workshop offer.

Or of course, you can choose to do nothing at all.

In that case, the word paintings will be different.

So imagine walking the streets alone, trying to keep warm while cold wind blows inside your jacket to your ribs and then it starts to rain… scrounging around for loose change in your pockets so you can maybe collect enough for a single coffee… and wondering to yourself, “Had I only taken up John’s workshop offer that one Friday, would I have a well-paying copywriting job right now, instead of being cold, lonely, and without the change for a coffee?”

Ok, maybe that’s a little melodramatic. But dollars are at stake for me… and a momentous life-changing proposition is at stake for you.

So if you want warmth and a jumpstart to your copywriting success… rather than loneliness and cold, empty streets… then have the knack of acting in time, before this offer disappears out the window:

https://bejakovic.com/win-your-first-copywriting-job/

Dan Kennedy, Rich Schefren, and a monkey named John B.

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Let me tell you a true story about a social primate I will call John B.:

Six months ago, John was reading the “Million Dollar Resource & Sample Book.” This is a 270-page document that Dan Kennedy prepared for his Titans of Direct Response talk.

Toward the end of this doc, John saw the mention of a seminar of Dan’s, called Opportunity Concepts. Opportunity Concepts is all about using ideas from bizopp marketers more broadly, in other kinds of businesses.

“Sounds valuable,” John muttered into his cereal, which he was eating at the time.

So John googled Opportunity Concepts and found the sales page.

“Interesting… interesting…” John said as he scrolled down the page. But suddenly, he bared his teeth and grimaced.

“Ouch!” he said, mouth full of cereal. “$2,000!…”

Now let me tell you with confidence, because I happen to know this social primate intimately, that John has been training himself to look at things in terms of their value… rather than in terms of their price.

Even so, after a few moments of grimacing and weighing access to Opportunity Concepts on the one hand… versus the pain of giving up $2,000 on the other… John found himself closing down the sales page and browsing away to happier, less stressful webpages.

Now fast-forward a few months.

John was watching a livestream put on by marketer Rich Schefren. Rich paused his scheduled programming to answer questions. And one of the questions that came in was this:

“Which products from Dan Kennedy do you think are the most valuable?”

Rich thought for a second and said, “I think Opportunity Concepts is number one.” And by the time Rich named his second favorite Dan Kennedy program, John was already gone. He was in a deep trance, credit card out, filling out the order form for Opportunity Concepts.

So that’s the true story for today. I hope you liked it. And now let me tell you why this story is meaningful to me, aside from my close relationship to the primate in question.

It’s not just that this story illustrates the power of social proof.

Or the value of an endorsement from a respected authority.

No, it’s about something broader.

Because one thing I’ve learned by working in direct marketing is how much our brain loves to avoid the hard tasks of thinking and making decisions.

That’s why we are constantly looking for shortcuts and excuses. Shortcuts to conclusions. And excuses to make a decision or to not make a decision.

If you’re new to direct marketing, you might think this only applies to those gullible people out there. The ones who buy magic pill weight loss supplements… at $47/month… based on obviously fake testimonials.

Well, I’d like to suggest it’s not just them.

Even people with greater advertising literacy make decisions in the same way. Even for much bigger purchases.

And if you’re selling something, including yourself and your services… it’s a good idea to give your prospects helpful shortcuts and excuses to make sure their decisions are the right ones.

And by the way, this same stuff applies to business owners looking to hire copywriters. You might think they will make a detailed, reasonable decision about who to hire. You might think they will evaluate all the data, and weigh all the pros and cons of each application.

Nope.

Business owners, like everybody else, are just looking for excuses to dismiss an applicant straight out the gate. And they are praying they will come across an applicant who will signal in some clear way that he is THE ONE… so they can hire him and get on to happier, less stressful tasks.

Even more by the way, are you yourself looking to get hired as a copywriter?

Then I have something that could be valuable. It’s a system for giving business owners those helpful shortcuts and excuses to make sure their decisions are the right ones — i.e. hiring you.

This system is inside my “Win Your First Copywriting Job” workshop, which kicks off this Friday.

For more info:

https://bejakovic.com/win-your-first-copywriting-job/

Most people are too busy digging an escape tunnel to notice the cell door is unlocked

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I used to prepare to escape. Away from the office job. Away from the 40-hour workweeks.

But I didn’t experience real freedom until I started preparing less — a lot less.

For example, yesterday I crafted a new offer, with no preparation, in just about two hours from start to finish. With a little luck, it should earn me enough money to cover all my expenses for the next month, maybe longer.

What’s more, I’m going to ask you to send me $197 dollars for this offer, even though it won’t cost me more than a few minutes of my time to fulfill it. And I’ll try to make it so irresistible that you’d be a darned fool not to do it.

After all, why should you care if i make a $197 profit for a few minutes’ work if I can show you how to make a lot more — in just the next week, and in every week after that?

I’ll tell you about the offer in a second. But first, let me address the strange sense of deja vu you might be feeling right now.

Because what you’ve just read is the reworded lead to Joe Karbo’s Lazy Man’s Way to Riches ad.

It’s a famous ad. There is a lot in there. A lot I didn’t see when I first read it. And even a lot I didn’t see for many years after.

For example, here’s one thing always gets me:

In the fifth sentence, Joe admits he’s selling something. Even though he’s formatted his ad to look like a neutral newspaper article.

And then in the seventh sentence, he reveals the price of his offer — and that the price is entirely unrelated to his cost of fulfillment.

It’s a great pattern interrupt.

Because most marketers try to lull you into buying. They think if they hold off long enough, they can hypnotize you so deeply that you won’t mind when the pitch comes.

The trouble with that is, all of us are becoming increasingly sophisticated.

It’s very hard to fool modern consumers into thinking they are not reading an ad when they in fact are.

And people’s reactance to ads — leading to perfectly good sales messages getting tossed out on sight, marked as spam, or simply browsed away from — has never been higher. In fact, it’s increasing.

Which is why it can make sense to disarm your prospect’s skepticism right away — by admitting you are selling something, and maybe even revealing the price.

Which brings me to that $197 offer I mentioned up front.

It’s for my “Win Your First Copywriting Job” workshop, which kicks off this Friday.

Like I said at the start, I used to have an office job. I’d sit there each day, lusting after the kind of freedom I have now. To work when I want… where I want… and as much or as little as I want.

And still, to have as much money as I need.

Fortunately, I was tossed out of my office job and into my first copywriting gig without too much time to prepare, doubt myself, or try to line up everything perfectly.

But perhaps you’ve had the curse of too much time. Perhaps you’ve been studying maps of the terrain… digging your escape tunnel… and waiting for the perfect moment to make your break.

And waiting.

In that case, my workshop might be what you need to escape for real.

The workshop is not a “Lazy Man’s Way to Copywriting Riches.”

​​But if you’re willing to do some work… and if you have a couple basic requirements satisfied… then I can help you open the cell door and take that first step through it. All within the next week.

​​For more info:

https://bejakovic.com/win-your-first-copywriting-job/