Three days ago, direct response copywriter Stefan Georgi sent out an email, “Big Secret About Peak Productivity.”
I like big secrets and I cannot lie. Besides, according to Stefan’s website, the man has sold over $700 million via his sales copy. So maybe he really does have some big secret? I opened the email to find out. This was it:
And yesterday was one of my most productive days in a long-while (like I CRUSHED the day).
Alright, so why am I sharing all of this?
Because there’s a stupidly simple lesson here:
When you feel tired, burned out, or like you just don’t want to work…
Then you should take a break.
After I read this, I shrugged, smiled at my own gullibility, and closed down Stefan’s email.
I didn’t feel enlightened. I didn’t have an a-ha moment. I didn’t learn anything new or really even anything useful. And yet, the next time Stefan Georgi sends out an email, I will still open it and at least skim it.
And even if it’s another bland breakthrough like the one above, I will still stay on Stefan’s list, and still give him the benefit of the doubt with the email after that and then some.
So here’s my BIG secret about peak emailing:
Your status is more important than your content.
Sure, if your content is truly atrocious all the time, you will drive people away. I remember some years ago signing up to Dan Kennedy’s “email newsletter” which was clearly not written by Dan, and which was just an autoresponder on repeat to let you know about various GKIC subscriptions and offers and lead magnets. I opened a few of those emails, and then unsubscribed.
On the other hand, if you’ve built yourself up as somebody important and successful, like Stefan has done, then you can allow yourself a lot of slack.
One email in three, one email in four, five, has to deliver something — something. The rest can be “big secrets” about taking a break when you’re tired… or about the importance of hard work… or about doing the right thing. And people will still read.
Actually I have something more to say about this, the BIG secret about peak status. But I feel I’ve shared enough big secrets with you in today’s email, so I will save that big secret for tomorrow.
Meanwhile, if you have no status yet, or you have status but for your own stubborn reasons you refuse to exploit it, then you might find some big secrets to help you inside my Most Valuable Email training.
Like I say on the sales page for that monster:
Most Valuable Emails never required I have any status or authority. Instead, they’ve helped me build up immediate and unquestionable authority — even when I had no standing in this industry. These emails make it 100% clear I know what I’m talking about, even when I don’t harp on about the great results I’ve had for clients or the testimonials or endorsements I’ve gotten.
So what’s the big secret of Most Valuable Emails? You can find that out here: