A few days ago, copywriter GC Tsalamagkakis posted the following question in my Daily Email House community:
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I have a retainer for whom I’m writing paywalled articles about coding with AI, creating custom agents, etc.
Starting next week, we’re going to start doing live webinars/workshops based on those very articles.
This will be my first time presenting–except for one time for a hackathon in 2019 where we secured a podium spot because our presentation was full of memes and our app had the right amount of buzzwords like ‘blockchain’–so I was wondering if you have any basic tips or good-to-knows.
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My basic tip or good-to-know is illustrated by the fact that I’ve forbidden myself to eat chocolate, because I’m much like a dog.
I can eat chocolate until I get sick from it, and even then, I’ll keep eating.
Logic says there would be some off-switch, some kind of negative feedback loop, some mechanism to say, “No, now is enough.” But logic is wrong.
That’s really an illustration of the fundamental marketing truth, that there’s great value in selling people more of what they have already proven to buy and consume.
I think of this a little differently from the way you may have already heard the idea.
For example, and this is in answer to GC’s question above, I sell the same kind of paid content as I do free content, which people already consumed to buy the paid content.
In other words, the books I’ve written, the courses I’ve created, the live trainings I’ve put on, and charged anywhere from $10 to $1,000, are all as stuffed as I can make them with personal stories, analogies, case studies, pop culture references, jokes, profiles of interesting and influential people, and occasionally completely irrelevant but fun asides — just like my daily emails are.
Problem:
At least in my experience, it’s hard to come up with a bunch of really good stories, analogies, case studies, jokes, pop culture references in one sitting, or even two, or even 10.
Much more effective, and much faster and easier long term, at least when it comes to creating new offers, is already to have a bunch of good stories, analogies, case studies, jokes, pop culture references lying around, which you can repurpose.
The way I personally get there is writing daily emails, which have the rather magical Triforce of:
1. Converting new prospects into customers…
2. Continuing the relationship with existing customers and helping them get more value out of what they already bought, and…
3. Creating, or helping create, high quality new offers one email at a time.
That’s to say, if you want to start putting on live webinars or workshops in the near future, or if you want to create a course, or write a book, or create a pinup calendar, then start writing a daily email today.
You will have instant fodder, usually of a very high quality, when it’s time to sit down and create that other thing.
That’s my basic tip or good-to-know for today, along with the fact that, if you haven’t yet started writing daily emails, or have started but haven’t been able to stick to it, then I can help, or rather, my Daily Email Habit service can help. For more info on that: