I’m excited to announce my new offer, Red-Hot Copywriting Secrets.
I’ll tell you about this new offer in a moment, but first I want to share a valuable marketing tip with you. Here goes:
Back in the 1990s, Gary Bencivenga, widely believed by marketing experts to be the greatest living copywriter, sold a little offer of his own.
Gary’s offer was a book of tips for winning jobs. He sold it via ads in USA Today, like this:
Headline — “Do you make these mistakes in job interviews?”
Offer — The core book, “Interviews that Win Jobs,” for $49.95. There was also a free bonus, which Gary said was “selling nationally for $49.95,” called “How to Answer the 64 Toughest Interview Questions.”
So far, so standard.
Except, I am a bit of an amateur advertising sleuth.
And so I happen to know that Gary also ran a second ad for a second book about job and interview tips.
He sold this second offer via ads USA Today, like this:
Headline — “Job hunting? How well can YOU answer these 64 toughest interview questions?”
Offer — The core book, “How to Answer the 64 Toughest Interview Questions,” for $49.95. There was also a free bonus, which Gary said was “selling nationally for $49.95,” called “Interviews that Win Jobs.”
So that’s my little tip for you today:
Do what Gary did, and double your front-end offers by selling both your bonus and your core offer.
This will force you to make both offer and bonus sexy and appealing.
And it will add legitimacy and authority when you say that the bonus sells for $49.95, as opposed to the mealy-mouthed alternative of so many marketers, valued at $49.95.
I don’t bring up this Gary Bencivenga tip by accident.
I bring it up because I discovered this tip back in the decade of the 2010s, when I spent 100+ hours copying old and successful ads by hand, including both of Gary’s jobs ads.
I doubt that I would have spotted Gary’s doubled-up offer had I simply “read” Gary’s first ad, skimmed past that “selling nationally for $49.95” at the very end, and tossed the ad aside.
That to me is the value of hand-copying ads and sales letters.
Other people ascribe magic to the actual neurology of copying stuff out by hand.
I’ve personally never experienced that. But I have found the process of copying ads immensely valuable because it forced me to sit and really examine ads carefully, and spot many of the valuable details that make them work, which I would have missed otherwise.
Which brings me to my new offer. It’s a special, one-time bundle called Red-Hot Copywriting Secrets. Inside this unique bundle, you can find the following:
#1. Copy Zone (selling nationally for $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter.
#2. Most Valuable Postcard #2: Ferrari Monster (selling nationally for $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.
#3. Copy Riddles Lite (selling nationally for $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.
#4. Horror Advertorial Swipe File (selling nationally for $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.
#5. 9 Deadly Email Sins (selling nationally for $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.
The trainings inside Red-Hot Copywriting Secrets sell nationally for a total of $499.
But you can get this bundle at a discounted price of just $497 — if you act by this Thursday at 8:31pm CET, using the link below.
Plus, if you get Red-Hot Copywriting Secrets before the deadline, I’ll also add in a free bonus, membership in Derek Johanson’s CopyHour program.
CopyHour sells nationally, and internationally, for $497. But it’s yours free when you get Red-Hot Copywriting Secrets.
To get both before the doors close:
https://bejakovic.com/copyhour
P.S. If you do get Red-Hot Copywriting Secrets, write me and say so. Due to the quirks of the above sales cart, I can only see the first name of who’s bought, and not the email. So write me and say you bought, and I’ll make sure you get both Red-Hot Copywriting Secrets and access to CopyHour.