Last week, I was working on the promo strategy for a direct response business that:
1. Has one core offer, at $4k and $12k tiers
2. Sends daily emails
3. Makes north of $150k per month.
So far, so good. But then it gets less good:
1. Every day, they promote this one same offer to their list, and there’s nothing about the offer that changes or disappears, so there’s no incentive to act now
2. The list is saturated with the one offer, and even though 33k people get the emails, a negligible part of that $150k per month actually comes via email
3. People on the list stop reading after a while since all the emails take the form of, “Hey look at how well this client is doing, buy now.”
The promo strategy I came up with should help with all that.
Basically, instead of sending daily emails to promote the same tired offer, using email copy that the list has been trained to ignore…
… the idea is to come up with a time-limited, exciting, one-off offer… a credible reason why that offer is only being made now… and emails that people will actually read and act on.
We’ll see how well it works. But I’m optimistic.
While working on this promo strategy, I had a true Obvious Adams moment.
I like designing these promo strategies. Plus it’s definitely valuable for the businesses who run these kinds of promos.
Of course, results depend on the size of the list is, the relationship with the list, and what’s being sold.
But I’ve seen a promo go out to a list of 5k people, selling a $1k offer, and bring back $35k in sales over 4-5 days.
I’ve seen a promo to 6k people, selling a $6k offer, and bring in $18k over a week.
Hell, even when I’ve run promos to my own tiny list, the one you’re reading now, and sell offers for a few hundred bucks, I typically bring in $12k-$16k in sales in 3-4 days.
So I had a thought. If I like coming up with the strategies for these promos… and if they are valuable… why don’t I offer them to the people on my list?
Let me try it now. If you:
1. Have an email list, and get at least 1,000 opens when you send an email…
2. Have an offer that you have successfully sold before for $500 or more…
… then my offer is to design a promo strategy for you. Basically, I’ll tell you what to sell… when to sell it… and how to sell it, in order to make a bunch of sales over a limited period of a few days, via email.
I’ll tell you how to repackage and reposition what you already have, so you don’t have to create whole new products… I’ll give you the outlines of email copy to get your readers’ emotional pendulum swinging… and I’ll sprinkle in some human psychology to get people on your list to act now.
And then what?
Well, if you write your own copy for your own business, you can take this promo strategy and turn it into a promo within a few hours. I’ll gladly coach you along the way to make sure it turns out well.
Or…
If you have a copywriter working for you, you can hand this strategy to your copywriter, crack the whip, and have the copywriter do it all for you. Again, I will gladly coach your copywriter directly to give you the best chance the promo is a success.
Or…
If you neither write your own copy nor have a copywriter, I can get a skilled and hungry copywriter for you, working on commission only.
And who knows, maybe I myself will offer to do the entire promo for you, also on commission only, if your situation sounds particularly promising (kind of like business I described up at the top).
As you can imagine, I will not be doing hundreds of these promo strategies — they take time, and I got plenty of other obligations. But I’m willing to do a couple over the next few weeks.
If you are interested, then it makes sense to act now. Hit reply, tell me who you are in case I don’t know you, and we can take it from there.